HumblePod

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Channel • 4 Shows

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Marketing

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Updated 03/20/2020

JAN 21

From Side Hustle to Strategy with Becky Owen

What does it really take to turn creator passion into a sustainable business? In this episode of We Built this Brand, Becky Owen breaks down the reality behind the creator economy, from pricing your worth and avoiding burnout to why AI isn’t a strategy (and never should be). We explore how creators can build long-term influence without launching a brand, the danger of “AI-for-AI’s-sake,” and why nostalgia, instinct, and human creativity still matter more than ever. A must-listen for creators, marketers, and brand builders navigating what’s next. Show Highlights: (00:32) Meet Becky Owen: Career Highlights (02:26) Becky's Journey in Creative Marketing (06:05) The Birth of 5 2 9 (10:25) Challenges and Insights in the Creator Economy (28:54) Creators Gaining Equity and Influence (30:29) The Evolution of Podcasting with Humble Pod (31:10) Insights from Muse Volume Two Study (32:13) AI's Impact on Marketing and Creativity (44:14) Practical Guidance for Using AI Responsibly Start a podcast with HumblePod! https://www.humblepod.com/our-services/ Sign up for our newsletter! https://www.humblepod.com/newsletter-sign-up/

Jan 21

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59 min
JAN 7

Marketing With Boundaries: Social Media, Mental Health & Authenticity with Halee Sprinkle

Join Chris as he sits down with Halee Sprinkle, founder of Check Yourself Marketing, to explore the human side of social media. From the very origins of “social media” to the challenges of maintaining mental health in a digital world, Halee shares hard-earned insights on entrepreneurship, authenticity, AI, and community-driven marketing strategies that actually deliver results. Whether you’re a small business owner or a seasoned marketing professional, this conversation will leave you inspired, informed, and ready to show up authentically online. Show Highlights (02:09) Haley's Journey: From Army Nurse to Marketing Professional (03:26) The Birth of Check Yourself Marketing (03:30) The Aha Moment: Identifying a Market Need (04:41) Naming the Business: The Story Behind Check Yourself (08:10) Challenges and Failures in Entrepreneurship (10:49) Pivoting During the Pandemic (13:27) Mental Health and Social Media: A Personal Perspective (15:33) Dealing with Trolls and Negative Feedback (20:50) Teaching and Content Creation (27:46) The Role of AI in Marketing (37:55) The Power of Content Creation (41:29) Upcoming Events and Classes (42:49) Final Thoughts and Connections Links: https://czechyourselfmarketing.com/ Start a podcast with HumblePod! https://www.humblepod.com/our-services/ Sign up for our newsletter!https://www.humblepod.com/newsletter-sign-up/

Jan 7

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44 min
12/18/2025

The Stories That Shaped Our Year

As we close out the year, We Built This Brand takes a step back to reflect on the conversations that defined it. This special year-end recap revisits the moments, ideas, and voices that shaped our understanding of what it really takes to build something meaningful. From honest conversations about creativity, ambition, and identity to stories of culture, community, and brands that endure, this episode highlights the human side of brand building. Across these conversations, one theme kept surfacing: joy. Not the polished, performative kind, but the kind that fuels the work, carries us through uncertainty, and keeps the process honest and human, even in a world of constant change and emerging technology. As we head into a new year, this episode is a reminder of why we build, who we build with, and the stories we’re creating along the way. Thanks for being part of We Built This Brand Show Highlights: (00:00) Introduction: Finding Joy in the Journey (01:06) The Human Side of Brand Building (03:25) Reframing Value: The Story of Pre-Loved Rings (06:03) Creative Problem Solving and Identity (09:11) Rebranding the Anaheim Ducks: A Case Study (20:13) Exploring the True Meaning of Joy (22:06) The Impact of 'What Happens Here, Stays Here' Campaign (25:33) The Beloved Darn Tough Socks Campaign (32:44) The Phenomenon of K-Pop Demon Hunters (35:46) Reflections on AI and Creativity Links:Start a podcast with HumblePod! https://www.humblepod.com/our-services/ Sign up for our newsletter! https://www.humblepod.com/newsletter-sign-up/

12/18/2025

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41 min
04/23/2025

Breaking the Stigma Around Breaking it Off with For Richer Jewelry

For some people, it’s very hard to hold on to sentimental jewelry from former relationships. In some cases, it’s even harder to let those pieces go if they finally decide to sell them. On this episode, Chris is joined by Brittany Lacey and Stephanie Burset, the founders of For Richer Jewelry. The pair takes a unique approach to reselling jewelry, marketing the value of 'pre-loved' engagement rings. Their business is helping to revolutionize the industry by empowering consumers to buy and sell jewelry on their own terms. Throughout the interview, you’ll hear about their triumphs of starting a business without a traditional storefront, the importance of consumer research, and their vision for the future of For Richer Jewelry. Not only was this a gem of a discussion, but it also provides some valuable lessons for anyone interested in sustainable business practices. Show Highlights (0:00) Intro(2:12)The origins of For Richer Jewelry (5:39) Breaking down the idea behind For Richer Jewelry(8:16) Growing For Richer from scratch as an online-only storefront(10:57) The idea behind "pre-loved rings"(13:10) How the buying process works with For Richer(15:09) Chris's experience buying his wife's engagement ring(18:33) Has For Richer ever had to take back any jewelry that they've listed for sale(19:48) Launch your podcast with HumblePod!(20:28) What does the future of For Richer look like?(23:17) What's top of mind for Brittany and Stephanie in the jewelry industry(26:13) How For Richer works with their photographers(32:06) What brands do Brittany and Stephanie admire the most right now?(35:36) Where you can find more from For Richer JewelryAbout For Richer Jewelry Stephanie Burset and Brittany Lacey met in 2019 working on the brand management team at a direct-to-consumer start-up in Nashville, TN. They each have more than a decade of consumer goods and brand management experience. Their strong brand backgrounds have led them to consider consumer pain points in everything they experience. When faced with the challenge of how to re-sell wedding jewelry, they used their GM-mindset backgrounds to found For Richer, an online jewelry resale platform which strives to take the stigma out of reselling wedding and engagement rings. Links For Richer’s website: www.forricherjewelry.com.Start a podcast with HumblePod!https://www.humblepod.com/our-services/ (00:00) - Intro (00:06) - What brands do Brittany and Stephanie admire the most right now? (00:09) - Chris's experience buying his wife's engagement ring (00:10) - How the buying process works with For Richer (00:12) - origins of For Richer Jewelry (00:13) - How For Richer works with their photographers (00:16) - Growing For Richer from scratch as an online-only storefront (00:17) - What's top of mind for Brittany and Stephanie in the jewelry industry (00:28) - What does the future of For Richer look like? (00:33) - Has For Richer ever had to take back any jewelry that they've listed for sale (00:36) - Where you can find more from For Richer Jewelry (00:39) - Breaking down the idea behind For Richer Jewelry (00:48) - Launch your podcast with HumblePod! (00:57) - The idea behind "pre-loved rings"

04/23/2025

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37 min
11/12/2025

From Likes to Loyalty: Vince Wang on the Future of Influencer Marketing for Restaurants

In this episode of We Built This Brand, Chris chats with Vince Wang, Chief Marketing Officer at Mustard Love, the platform helping restaurants connect with local influencers and track real ROI. Vince shares how data-driven marketing and startup experience shaped his approach to influencer campaigns that actually drive business results. A must-listen for marketers, restaurant owners, and creators looking to turn influence into measurable impact. Show Highlights:(00:21) Meet Vince Wang (01:25) Vince's Journey into Marketing (02:09) First Role and Performance Marketing (03:51) Joining Mustard Love (04:28) The Evolution of Mustard Love (05:14) Why the Name Mustard Love? (06:08) What is Mustard Love? (07:39) Influencer Strategy and Success Stories (08:20) Micro-Influencers and Local Impact (11:52) Automating Influencer Campaigns (18:50) Future of Influencer Marketing Links: https://www.mustard.love/ Start a podcast with HumblePod! https://www.humblepod.com/our-services/ Sign up for our newsletter! https://www.humblepod.com/newsletter-sign-up/

11/12/2025

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26 min
06/02/2021

I Just Wanted to Beep! ft. Donnette Noel

Did you ever think Pilsner Beer, Celine Dion, wolves, & red flowers could be part of the same conversation? Welcome to Ordinary Interesting! Join Chris & Michael as they sit down with former international travel buddy and entrepreneur Donnette Noel for a conversation about her extraordinary journey through life including her struggle with Chiari Malformation and Syringomyelia. Laughter, inspiration, and life hacks are dished out heartily and if you’re looking for a new music playlist to obsess over… we’ve got you covered! It’s all in this first episode of Ordinary Interesting Podcast!Links: KnowWell Creative ordinary interesting playlist See omnystudio.com/listener for privacy information.

06/02/2021

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1h 51m
06/14/2016

The Lost & Found Episode: Tennessee Winter Beer Fest

Like that fantastic beer that you thought you drank but you found in the back of the fridge, we have managed to recover what was once thought to be a lost episode from the Humble Beer audio fridge. Join Chris & D.J. as they talk to what can only be described as a star-studded podcast of some of East Tennessee's most eclectic and famous breweries, brewers, and brew-celebrities at the Tennessee Winter Beer Fest. In this episode, the dynamic duo talk with the folks from Bluetick Brewing, Saw Works Brewery, Calfkiller Brewing, and The Knox Beer Snobs.

06/14/2016

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1h 2m
06/29/2021

Editing Your Podcast

You've got your first episode recorded, and now you're ready to get down to the business of editing. In this episode, we'll walk through my editing workflow and cover the basics behind editing podcast audio. We'll cover: The Editing Workflow (3:04) Assembling Your Podcast (3:19) Editing Your Podcast (6:32) Destructive vs. Non-Destructive Editing (6:59) Recommended Effects / Plugins (8:18) 1st Editing Pass: Content (12:56) 2nd Editing Pass: Disfluencies (13:48) Review (14:47) Mastering (15:10) Loudness & LUFS (15:31) Homework (18:26) Great Editing Resources Podcast Engineering School: https://podcastengineeringschool.com/ Mike Russell: https://www.youtube.com/user/musicradiocreative DAWs Adobe Audition: https://www.adobe.com/products/audition.html Logic Pro: https://www.apple.com/logic-pro/ Pro Tools: https://www.avid.com/pro-tools Descript: https://www.descript.com/ Audacity: https://www.audacityteam.org/ Garage Band: https://www.apple.com/mac/garageband/ Plugins Mentioned iZotope RX 8: https://www.izotope.com/en/products/rx.html iZotope Ozone: https://www.izotope.com/en/products/ozone.html Youlean Loudness Metter: https://youlean.co/youlean-loudness-meter/ Bonus Starter Plugin (not mentioned in show), Scheps Omni Channel: https://www.waves.com/plugins/scheps-omni-channel#presenting-scheps-omni-channel Need editing or production support? Contact us to learn how we can help: https://www.humblepod.com/contact/ See omnystudio.com/listener for privacy information.

06/29/2021

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20 min
03/05/2025

Finding the Empathy in Data with Ian Baer

When doing marketing research, you need to remember that there are people behind the data. If anyone understands this, it’s Ian Baer, Founder and CEO of Sooth. During his conversation with Chris, Ian shares his opinions on the evolving landscape of marketing, emphasizing the importance of emotional connection and storytelling in an era where consumers make faster decisions with less information. They also discuss Ian's journey and why brands need to master the art of connecting emotionally with the audience. If you’re in the industry and feel like you’re stagnating, Ian’s outlook provides a fresh perspective that will help allow you to adapt to today’s industry needs. Show Highlights (0:00) Intro(2:02) How Ian started his career(5:02) Why you should think through the emotional component of marketing(9:26) Why marketers are struggling to remain effective in today's landscape(11:16) Chris's journey into fly fishing and how it relates to the state of marketing(15:57) The history of Sooth(17:56) How brands can become empathetic with data(23:03) Launch your podcast with HumblePod!(23:44) Pulling in behavioral habits during marketing research(26:40) Are today's marketing investments worth the money?(29:35) B2B marketing and the move towards permission-based campaigns(33:12) Ian's first moment of validation with Sooth(40:21) What's Ian's favorite brand right now?(45:04) Where you can find more from Ian About Ian Baer Ian Baer, Founder and Chief Soothsayer, has been solving marketing’s greatest challenges for over three decades. He has spent his career helping major brands achieve extraordinary success and challenger brands box above their weight class in leadership roles with Publicis Groupe, TBWA, Rapp, Deutsch and others, and was named to Campaign US’ Digital 40 Over 40. A prominent thought leader all aspects of marketing, Ian has spoken at conferences for the 4A’s, the DMA, PMA, OMMA, ITVT, Ad Age, and Adweek among others. He has appeared on NewsNation, Fox and numerous podcasts discussing trends in consumer behavior. In addition to founding sooth in 2023, Ian is the brand storytelling practice lead for Kestrel Consultants and sits on the Ithaca College Customer Experience Board. Links Sooth: https://www.soothbetold.com/Ian on LinkedIn: https://www.linkedin.com/in/ianbaer/“The New Science of Customer Emotions”:https://hbr.org/2015/11/the-new-science-of-customer-emotionsStart a podcast with HumblePod!https://www.humblepod.com/our-services/

03/05/2025

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46 min
12/04/2024

Making Advertising a Kindor Space with Glen Hilzinger

The world of advertising can use a little more kindness and candor. On this episode, Chris is joined by Glen Hilzinger, the Chief Creative Officer at Luquire. Glen is recognized as one of the top copywriters in the world, and he shares his journey from art school to leading an award-winning creative team. Chris and Glen go into his transition from graphic design to copywriting, his impactful campaigns, and why Luquire promotes a culture of "Kindor.” Show Highlights (0:00) Intro(2:04) Glen's background before coming to Luquire(3:08) Going from graphic design to copywriting(5:20) Glen's journey to becoming the Chief Creative Officer at Luquire(9:25) The "dragon" Glen felt like he had to slay(10:16) Working for a fully integrated agency(13:09) The challenges of remote work with creatives and explaining "Kindor"(17:38) Trademarking Kindor and what it means to Luquire's identity(20:29) Luquire projects that Glen is proud of(26:36) What Glen has learned about branding businesses during his time with Luquire(28:34) Glen's thoughts on AI and the advertising industry(35:08) What's the future look like for Luquire?(37:25) What brand does Glen admire the most right now?(39:40) Where you can find more from Glen and Luquire About Glen HilzingerWith more than 30 years in the advertising business, Glen has been named one of the top 10 Copywriters in the world by AdAge's CREATIVITY. He’s been listed as one of the 25 most creative people in advertising by Business Insider. Links: Glen’s LinkedIn: https://www.linkedin.com/in/glenhilzinger/ Glen’s email: ghilzinger@luquire.com Luquire’s website: luquire.com

12/04/2024

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40 min

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