When a successful entrepreneur and startup advisor wants to distill his experience into a book to educate others, surely he is going to choose to write a non-fiction trade book, right? Not if your name is Eliot Peper. Instead of pursuing the conventional path toward yet another business book extolling advice, Eliot choose to contextualize his knowledge into a fiction story—Uncommon Stock. Eliot's book is defining a new category within the fiction genre—something of a thriller situated in the land of startups. Eliot joins the show to talk about why he made the decision to contextualize his advice in the fiction form, and how he's developing his career as a fiction author. And if you listen until the end, you’ll hear Eliot turn the tables and ask me a profound question about the business model of books. After the show, find us on Twitter @WinningEdits or #authormba with your questions and comments. Enjoy!