I’m Sean Low, and I’ve been lending practical business advice to those in the business of being creative since the early 2000s, including accomplished notables such as Preston Bailey, Vicente Wolf, Nate Berkus, Sawyer Berson, Style Me Pretty, Marcy Blum, Michelle Rago, and Sylvia Weinstock--to name a few.
The key to my own success has been my ability to help artists build their businesses in a way that most honors the art that is behind them. I’ll give you straight up, no holds barred advice on handling what happens from deal to done. The journey with your client begins when they first connect with you, whether digitally or in real life. And from that moment until the project is finished, you have the power to manifest an experience and journey with them that’s transformative for all.
Everyone should be creative. Whatever your art is, it should invigorate you and bring you joy. And if it happens to be your business, it should bring you the money you need to KEEP being creative. Hopefully, I will challenge you each week to do just that.
So, let’s not just think outside the box… Let’s erase it!
Treating Great Customers Better
Most creative businesses are caught in the new client trap. They take on a project and then use the success of that project to get another (and another). Very little is ever offered to the great client to treat them better. It does not have to be this way. Let's talk about Soul Cycle and Peloton. Listen in...
The Intention Reception Paradox
Just like governments do not run like businesses, so too does creative businesses not look like other businesses. All too often what would be expected in business, is not true for creative business -- say the customer is always right, being hungry and scrappy always works and, of course, price matters above all else. Enter the intention/reception paradox. Listen in...
Communication And Evolving Clarity Of Expression
All creative businesses are actually in the information and communication business far more than they are in the making stuff business. Understanding how communication tools have grown -- from hieroglyphics to Zoom is critical to recognize the future that awaits for creative business. A quick trip through the past century of communication tools is a great place to start. Listen in...
The Psychology Of Choice
Why are clients choosing you, your art and your creative business? Price? Past work? What does it mean to you and how does it impact how your run your business? It really is a conversation about chameleons and totem poles.
Contracts, Contracts, Contracts
Contracts are the lifeblood of any business, creative business especially. And yet 99 times out of a 100, they are gobbledy g**k that you paid a lawyer to write for you in a way that protects you but does little to define the relationship your business will have with your client. It does not have to be that way. Enter the Trip Tik.
Client Management, Sunk Costs, and Grit
Managing the client experience is a singular challenge for every creative business. For the most part, projects are for an extended period of time with many ups and downs both for activity and emotion. The key to success is vision and grit. It is also a deep understanding of sunk costs. Enter the story of Graham Sutherland's portrait of Winston Churchill. Listen in...
Customer ReviewsSee All
I follow Sean and everything he does via my wife and partner, Andrea Eppolito. She has been a member of Sean’s private group, the Business of Being Creative (commonly referred to as the “BBC”). It has changed her business, and her outlook on business. Sean forces you to see things from a different perspective. That doesn’t mean that you have to agree with him. He forces you to THINK and evaluate your position and arguments and whether or not they are the correct ones for you. I love that Sean is finally doing a Podcast - this is simply a taste of what you can get in the BBC. If you want to be pushed outside your comfort zone, grow and develop your business senses - then listen to Sean and subscribe!
The Greatest! You Must Listen to Sean Low
I have been working with Sean Low for years, and he is the best! Sean has one of the keenest minds that I have ever encountered, and his passion for the business side of things is inspiring. I am a much more confident business owner today because of the work we have done together, and I highly recommend him and his podcast.
Shawn has been inspiring me, and my business, for years and his newest adventure in podcasts is no exception! He always finds a way to get the wheels turning in my brain to think about my business in a new light. Thanks for continuing to share your insight and spark conversation!