Trade Tales

Business of Home, Kaitlin Petersen
  • 4.6 (72)
  • DESIGN
  • UPDATED WEEKLY

Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.

  1. 6D AGO

    How Dan Mazzarini built a firm that benefits from a diverse project mix

    Dan Mazzarini kicked off his career working in retail design before stepping into residential and hospitality work. Today, clients hire his firm for all three—leading to a diverse project mix that keeps his team freshly inspired. On this episode, he shares how he used his firm’s recent rebranding as a team-building opportunity, the one question he uses to kick off every project and how he’s talking to clients about the economics of design in today’s climate. LINKS House Sprucing Kaitlin Petersen Business of Home This episode was sponsored by Renewal by Andersen and Dallas Market Center.

    54 min

  2. OCT 29

    Ask Us Anything: Anissa Zajac on getting out-of-state jobs right

    Anissa Zajac joins the show to answer a question from a designer who is looking to scale her business by expanding into new markets. Zajac, whose firm is based in Indianapolis, jumps in with advice on the importance of setting clear expectations with clients from the outset, establishing in-person touchpoints at key moments in the design process, and the remote project management tools that keep all team members on the same page. LINKS Anissa Zajac Kaitlin Petersen Business of Home This episode was sponsored by Four Hands and Crypton.

    50 min

  3. OCT 22

    Heather Fujikawa on always putting the business first

    Heather Fujikawa quickly realized that she wanted her firm to be about more than herself, and built up a team early on so that her budding design business could grow exponentially. The secret, she says, is a work environment specifically designed for each employee to thrive. LINKS House Sprucing Kaitlin Petersen Business of Home This episode was sponsored by Joon Loloi and Serena & Lily.

    46 min

  4. OCT 15

    Ask Us Anything: Noz Nozawa on how to find the best talent

    Noz Nozawa joins the show to answer a question from a designer who’s finding it difficult to expand her team. Nozawa, whose firm is based in San Francisco, jumps in with advice on the value of investing in a professional recruiter to find top talent, how to gauge a candidate’s design passion in the interview process and why it’s essential as principal to set the firm’s standards for boundaries and communication. LINKS Noz Nozawa Kaitlin Petersen Business of Home This episode was sponsored by Four Hands and Crypton.

    46 min

  5. OCT 8

    For Jean Stoffer and Grace Start, starting slow is the key to growing big ideas

    Jean Stoffer and Grace Start’s multigenerational firm always has an eye towards the future. They’ve paved a path to growth by launching new ventures—including a cabinetry business, a home store and a Magnolia network show—all while making sure to protect the creativity that got them here in the first place. LINKS Stoffer Home Kaitlin Petersen Business of Home This episode was sponsored by Joon Loloi and Serena & Lily.

    48 min

  6. OCT 1

    Ask Us Anything: Georgia Zikas on staying nimble amid a business slowdown

    Georgia Zikas joins the show to answer a question from a fellow designer whose firm is experiencing a slowdown in new business. Zikas, whose firm has offices in Boston and West Hartford, Connecticut, jumps in with advice on why slower periods provide an opportunity to fine-tune processes, tips for curating a network that produces potential clients and the importance of conducting regular assessments on a firm’s financial health.  LINKS Georgia Zikas Kaitlin Petersen Business of Home This episode was sponsored by Four Hands and Crypton.

    37 min

  7. SEP 24

    Lindsay Anyon Brier on building space for joy into her firm

    Lindsay Anyon Brier’s business spans a full-service firm and a home boutique with outposts in San Francisco and Dallas. As she explains, she couldn’t do it without her team—a group guided by a shared set of core values that shape everything from strategic planning to the way they reply to client emails. LINKS Lindsay Anyon Brier Kaitlin Petersen Business of Home This episode was sponsored by Regina Andrew and The Shade Store.

    51 min

  8. SEP 17

    Ask Us Anything: Dwayne Bergmann on how to purchase another designer's firm

    Dwayne Bergmann joins the show to answer a question from a fellow designer who recently received an offer from the principal of her firm to purchase the business. Naples, Florida–based Bergmann jumps in with advice on how to assess the financial health of a firm that’s on the market, a breakdown of the two most common types of business acquisitions and how a simple pros and cons list can help identify the challenges that lie ahead when it comes to leading a firm. LINKS Dwayne Bergmann Kaitlin Petersen Business of Home This episode was sponsored by Four Hands and Crypton.

    1h 7m
See All (141)

Trailer

4.6
out of 5
72 Ratings

About

Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.

Information

  • Creator
    Business of Home, Kaitlin Petersen
  • Years Active
    2021 - 2025
  • Episodes
    141
  • Rating
    Clean
  • Show Website
    Trade Tales

You Might Also Like