73 episodes
Trade Tales Business of Home, Kaitlin Petersen
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- Arts
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4.5 • 51 Ratings
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Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.
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How Caren Rideau found new opportunities within a design niche
Caren Rideau on using social media to attract clients and employees, the benefits of being a kitchen specialist in an industry filled with full service designers, and how combining design with her other passions has allowed an entirely new brand to emerge.
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Why Matthew Tenzin’s firm includes a holistic design consultancy
Matthew Tenzin on why the industry needs to pay attention to the health impact of design decisions and why what he calls “affluent consciousness” is so important in his client relationships.
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Why Blair Moore brought receiving in-house
Blair Moore on why her quest for excellence required launching her own receiving operation, how she’s striving to reduce waste in the design process and why maximizing profit isn’t her firm’s biggest focus.
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How philanthropy transformed Amy Kartheiser’s firm
Amy Kartheiser on the policy that helps her firm cultivate stellar client relationships, how she’s protecting her business in case of an industry slowdown.
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How Leslie Murchie Cascino defines success on her own terms
Leslie Murchie Cascino on why she’s now offering consulting services for small-scale projects, and how she escaped burnout by focusing only on the projects she found most fulfilling.
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Why Zoe Feldman doesn't believe in complete transparency
Zoe Feldman on the surprising piece of advice that prompted her to rethink her firm’s team size, and why she insists that clients don’t really want full transparency.
Customer Reviews
Priceless Resource!
I’m so thankful to have found this podcast! I am new to the design world, but have recently launched a new firm with my daughter @DaynaSterlingInteriors who has a degree in design & has worked under some well-known designers a for about 10 years. I recently retired from a 25 year career in finance. Listening to real life tales has been priceless in helping me understand more about the business, and helping us both know that we are not alone in encountering the various challenges of running our own firm.
A real world education for designers
If you’re looking for information from other designers on how they run their businesses, what their ups and downs are, the lessons they’ve learned, and the opportunity to feel like you’re not alone in your struggles, your search ends here. Kaitlin navigates conversations with creatives like a pro, and has essentially become my resource for a real world design education. Highly Recommend!
A fun, briskly paced master class in how to run an interior design firm
Kaitlin Petersen and her guests turn the nuts and bolts of running an interior design business into a fascinating topic, week after week. It’s also so informative that it’s useful for people who run any kind of business that sells creative services. Like me, who runs a branding and marketing consultancy, or the friend I recommended it to, who runs a PR shop.
So, if you do run (or are thinking you might someday run) an interior design business – or any other business that sells creative services – drop this in your feed. You’ll not only enjoy listening to it, you’ll get great ideas for making your business better.