Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.
Why Clara Jung is cultivating personal freedom and employee growth
When Clara Jung left her first career in law, she gave herself one year to get her design business off the ground, all on her own. Today, she’s infusing her firm with that same small and scrappy ethos, and attracting team members who share her all-hands-on-deck attitude.
Why Lauren Caron decided to ‘Marie Kondo’ her clients
Lauren Caron’s first design business was all-encompassing—a collective that took on a variety of projects and all manner of clients. As it turned out, the key to doing her best work meant fine-tuning all aspects of her firm—from her clientele to branding and messaging—for a more meaningful overall experience.
Gala Magriñá filters her design business through a holistic lens
Gala Magriñá has a track record of transforming all kinds of spaces—events, retail, commercial and residential alike. After a spiritual shift in her own life, she’s decided to go deeper, uncovering the crucial role health and wellbeing can play in interiors.
Kevin Isbell on finding success with a small firm
As a young designer, Kevin Isbell reveled in the on-the-job portion of his design education, which he spent working for established firms and top designers. Now, he’s treating his current role of design principal the same way—and learning what leadership means as he lives it.
Alvin Wayne on making social media the bedrock of his business
For years, Alvin Wayne’s career was caught in a tug-of-war between interiors and luxury retail—until the pandemic hit, spurring a realization that prompted him to dive headfirst into design. Following that major decision, his firm’s route to success suddenly became a whole lot clearer.
Why Tina Ramchandani wants a “soul connection” with her clients
Tina Ramchandani has made a career out of trusting her intuition. Following a gut feeling is what led her to a path in design—now, it’s how she gets to the bottom of what clients really want out of their spaces.
A real world education for designers
If you’re looking for information from other designers on how they run their businesses, what their ups and downs are, the lessons they’ve learned, and the opportunity to feel like you’re not alone in your struggles, your search ends here. Kaitlin navigates conversations with creatives like a pro, and has essentially become my resource for a real world design education. Highly Recommend!
A fun, briskly paced master class in how to run an interior design firm
Kaitlin Petersen and her guests turn the nuts and bolts of running an interior design business into a fascinating topic, week after week. It’s also so informative that it’s useful for people who run any kind of business that sells creative services. Like me, who runs a branding and marketing consultancy, or the friend I recommended it to, who runs a PR shop.
So, if you do run (or are thinking you might someday run) an interior design business – or any other business that sells creative services – drop this in your feed. You’ll not only enjoy listening to it, you’ll get great ideas for making your business better.
Great show and host
This is my favorite design business show. Host asks insightful questions that I actually want to hear the answers to. Highly recommend!