The recent episode with Swati Goorha was so helpful! She shared so much of her process and I’m grateful to hear so much detail about how other designers structure their services. It’s such a journey figuring out what works best. Thank you for this platform!

I’m so thankful to have found this podcast! I am new to the design world, but have recently launched a new firm with my daughter @DaynaSterlingInteriors who has a degree in design & has worked under some well-known designers a for about 10 years. I recently retired from a 25 year career in finance. Listening to real life tales has been priceless in helping me understand more about the business, and helping us both know that we are not alone in encountering the various challenges of running our own firm.

If you’re looking for information from other designers on how they run their businesses, what their ups and downs are, the lessons they’ve learned, and the opportunity to feel like you’re not alone in your struggles, your search ends here. Kaitlin navigates conversations with creatives like a pro, and has essentially become my resource for a real world design education. Highly Recommend!

Kaitlin Petersen and her guests turn the nuts and bolts of running an interior design business into a fascinating topic, week after week. It’s also so informative that it’s useful for people who run any kind of business that sells creative services. Like me, who runs a branding and marketing consultancy, or the friend I recommended it to, who runs a PR shop. So, if you do run (or are thinking you might someday run) an interior design business – or any other business that sells creative services – drop this in your feed. You’ll not only enjoy listening to it, you’ll get great ideas for making your business better.

This is my favorite design business show. Host asks insightful questions that I actually want to hear the answers to. Highly recommend!

I truly enjoy these episodes - easy to listen, relatable content and I always walk away with some new insights and inspiration on how to tweak my design biz for the better. A sincere thank you for the excellent content!

I really enjoy these podcasts, great insights into the process and structures designers use is so helpful to hear and builds community of great design - thank you

I love hearing from other designers about their processes and best business practices. Kaitlin leads the discussions in a thoughtful way, allowing the guests to feel comfortable in sharing the good, the bad and the ugly of running their firms. Definitely recommend it to other designers!

After listening to just a few of Kaitlin’s podcasts, I was so inspired. Her interview skills are very natural and her questions are thoughtful. Her most recent podcast with Victoria felt like I was listening to old friends. Can’t wait to continue to listen!

Please do more! This is such an invaluable resource to new designers. Like having a bunch of incredible mentors at your fingertips. No other podcast dives this deep or provides this level of insight into the profession.