The Interior Collective IDCO Studio

DESIGN CAMP TICKETS ON SALE NOW!
Lindsey Brooke Design
Episode Mentioned: Lindsey Borchard - Pricing as an Interior Designer
Together, Lindsey and Anastasia have hosted hundreds of interior designers from every corner of the globe at Design Camp. Design Camp came to fruition based on our personal experiences growing seven-figure businesses in the industry. We felt the lack of a comprehensive, actionable and relatable resource to get started. Everything felt top secret, competitive and subjective.
After working together for more than five years, we made it our mission to create an interior design retreat where designers can form honest, supportive relationships, create an accountable mastermind group, and be given the blue print they need to level up their business.
Every session of Design Camp is different. The keynotes, the sessions, the people. We work diligently year round to keep Design Camp’s content of the moment and comprehensive. We’re grateful to welcome return campers alongside first time guests at every session.
Design Camp is an immersive four-day retreat created specifically for the diverse interior design community. Founders Anastasia Casey and Lindsey Borchard, along with their respective teams, offer inspiration, insight, and empowerment through strategic business development discussions and guided implementation. Every detail of our luxury event is intentional, from the intimate grouping of campers to the inspired setting. Working sessions are punctuated by shared meals, cocktail hours, and keynotes from some of the industry’s most influential voices. Our mission is for you to leave Camp with an actionable plan for creating a design business that is more profitable, enjoyable, and authentic to you—with a network of likeminded friends to support you along the way, forever after.
Transcript
00;00;00;00 - 00;00;35;13
Anastasia
Hi, and welcome to this bonus episode of The Interior Collective, a podcast for the business of Beautiful Living. I'm your host, Anastasia Casey. And today we are talking about a very big passion project of mine, Design Camp. Together with my co-host, Lindsey Borchard of Lindsey Brooke Design, we are walking you through the infancy of Design Camp, how it started out, how  it's transformed, and what the four day inclusive business retreat looks like today.
 
00;00;35;16 - 00;01;04;24
Anastasia
Tickets are now on sale at Design Camp IDCO. Hey, Lindsey, and welcome back to the show. I am so excited to have you here. And there's nothing I love more than, like a secret bonus episode. I know. I'm so excited to be here. Obviously, I love your podcast and just love everything about the Interior collective. So I'm happy that we can have this kind of, like, conversation about Design Camp.
 
00;01;04;24 - 00;01;22;28
Lindsey
And yeah, bonus episodes are always the best. I love how we can take a little bit of Design Camp and we'll get all into Design Camp a little bit later. But I do love that we can have even just this many one hour conversation to give people a taste of what Design Camp is really about. But if you haven't listened to it already, go back to season one.
 
00;

Amber Lewis: Growing Pains & Industry Stardom
 
Episode Details
Noteworthy success is always the goal for an interior design business. But when a studio expands into a full blown lifestyle brand, the lines can blur when it comes to corporate structure. With an ever-changing industry and internal roles evolving to fill gaps that come with growing pains, managing who does what in each department can prove complicated. Today, I’m welcoming Amber Lewis of Amber Interiors to walk us through her studio’s structure after spending a decade as a top designer. We’re chatting all about repeat book deals, product licensing, and what comes next for an interior designer of her caliber.
 
In this episode, Amber and I discuss:

How to run two separate, successful business entities
Who you should hire first
Employee structure within an interior design studio
How to stay involved as your studio grows
How to grow your business without investors
What to look for in a brick and mortar storefront
2 key tips for writing a book
How to expand beyond your signature style 
And more!

 
Use code ‘BONUS15’ for 15% off sitewide at idco.studio

Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify, Apple Podcasts, YouTube, or access all the show notes on our website.
 
You can follow along with Amber on Instagram, discover more of her work on her website, and shop her curated home decor at Ayr Barns.
 
SHOW NOTES
The Interior Collective: Website
IDCO Studio: Website | Instagram |

Becca Interiors: How to Source Everything
 
Episode Details
After years of light, bright, and airy design trends, we’re finally seeing the industry embrace color, pattern, and vintage goods in a big way. Today’s guest has always used these features thoughtfully, in a way that feels collected, warm, and full of character. Becca Casey of Becca Interiors is joining me to dig into two really critical topics for running an interior design business. From walking us through sourcing all the things, to the systems and processes required for contractors and builders to execute her beautifully nuanced designs, Becca is so generously sharing the details in this jam-packed episode. 
 
In this episode, Becca and I discuss:

How to use color and pattern with intention
Reliable sources for quality interior furnishings
How to find the right trade partners
Which items are best to source from trade partners
How to ensure a vintage piece is authentic and high quality 
Tips for building relationships with vendors and artists
The best practices for working with contractors and builders
How to foster close working relationships with builders and contractors
And more!

 
Software + Services
IDCO Contractor Welcome Guide
 
Paint + Wallpaper
Farrow & Ball
Benjamin Moore
Bennison Fabrics
Lewis and Wood
Antoinette Poisson
Cabbage & Roses
 
Antique Flea Markets
The Annual Cotswold Art & Antiques
the Shepton Mallet Antique Fair
Arding Antiques and Collector Fair

Kate Abt: When Your Signature Style Trends
 
Episode Details
In an industry where your look literally defines your brand, the pressure to find your signature style can be overwhelming. Defining your look in spite of trends can be critical to the success of your studio and crucial to attracting your ideal clients. So what happens when your look starts trending? Can you still stand out in a sea of lookalikes? Today’s guest is helping us navigate all of those questions and more. Kate Abt of Kate Abt Design opened her studio over a decade ago and immediately established her iconic aesthetic–timeless, collected, and livable. With her English roots and California influences, she’s found the beautiful balance between classic and effortless interiors, despite the ebbs and flows of design trends. 
In this episode, Kate and I discuss:

How to identify your signature style
How interior design trends evolve over time
Which elements in a design are important to remain timeless
How to combat the pressure to follow trending styles
Finding the balance between fresh design and trending design
Tips for attracting your ideal clients
And more!

 
Mentioned in This Episode:The Expert

Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify, Apple Podcasts, YouTube, or access all the show notes on our website.
 
You can follow along with Kate on Instagram, Pinterest, and discover more of her work on her website.
 
SHOW NOTES
The Interior Collective:

Arvin Olano: Elevated Video Content for Interior Designers
Episode Details
Things change rapidly in marketing and keeping up with where, how and when to show up is more than a full-time job. But one thing that's become abundantly clear the last few years is that video reigns supreme across social platforms–and it's not going anywhere anytime soon. If you’re an interior designer and struggling to find the time and budget to dedicate to creating elevated video content, we’re addressing all of those concerns in today’s episode. Digital creator, designer, and interior stylist, Arvin Olano, found his second career through the launch of his incredibly successful YouTube channel in 2020. Now, with over 361,000 subscribers following his journey, he’s cracked the code for navigating the logistics of video production for interior designers. In today’s episode, Arvin is generously walking us through creating an editorial calendar, content planning, tips for outsourcing, monetizing video content and so much more.
 
In this episode, Arvin and I discuss:

Why video content is valuable for interior designers 
How to make the most of a film day
How to create an editorial calendar
Best tips for getting comfortable in front of a camera
YouTube best practices 
How to push through creative burnout
The importance of trends in video production
And more!

 
Mentioned in This Episode:RUGS USA Collab
Vlogging Camera
Final Cut Pro TutorialVideo Editing Terms
 
Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify, Apple Podcasts, YouTube, or access all the show notes on our website.
 
You can fo

Laura Hodges: Leaning Into Sustainable, Ethical Design
 
Episode Details.
 
It’s no secret that the interior design industry can be one of over-consumption, unnecessary waste, harmful toxins and unsustainable resource harvesting. However, we believe that sustainability should be at the forefront of every project. In today’s episode, I’m chatting with LEED AP and GREEN AP interior designer Laura Hodges about how she implements more sustainable practices in her design business. Laura is taking us through her technical education in environmentally conscious interior design and how she puts it into practice in her design work. 
 
In this episode, Laura and I discuss:

How to forge a path to sustainable design
How sustainable design impacts a home’s livability
How to encourage clients to accept ethical design
Best practices for repurposing and reusing materials 
Which elements of interior design work are well recycled
Impactful sustainability practices interior designers should implement 
And more!

 
Mentioned in This Episode:
U.S. Green Building Council / LEED WebsiteSustainable Furnishings Council / Green AP

Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify, Apple Podcasts, YouTube, or access all the show notes on our website.
 
You can follow along with Laura on Instagram, and discover more of her work on her website.