100 episodes

Business Strategy for CPAs: work less and make more. You know how to be an accountant – it’s running your business you need help with. With guests interviews and solo episodes, you will get business strategy every week to help you simplify your practice, get out of the compliance trap, get your time back, and command higher fees. Stop missing out on life: start working less while adding the next six figures of income. Business Strategy for CPA's is the show for you!

Business Strategy for CPA's Geraldine Carter

    • Business
    • 5.0 • 31 Ratings

Business Strategy for CPAs: work less and make more. You know how to be an accountant – it’s running your business you need help with. With guests interviews and solo episodes, you will get business strategy every week to help you simplify your practice, get out of the compliance trap, get your time back, and command higher fees. Stop missing out on life: start working less while adding the next six figures of income. Business Strategy for CPA's is the show for you!

    More Confidence, Time, & Wealth When You Niche with SaraEllen Hutchison

    More Confidence, Time, & Wealth When You Niche with SaraEllen Hutchison

    Many CPAs serve a general population of people, doing accounting for anyone with a business, and taxes for anyone who needs a return. 
    As a result, their focus is broad, but diffuse, and because they don’t go deep into one subject matter, it makes it hard to provide enormous value that would justify high fees. 
    So, rather than grow revenue by increasing value and therefore fees, many CPAs grow revenue by increasing volume. 
    This is a sure-fire path onto the hamster wheel. 
    Instead, focusing on a particular vertical, or niche, can solve the aforementioned problems. 
    Here today to talk with me about niching and niche drama is SaraEllen Hutchison. 
    SaraEllen is a solo practicing consumer rights trial lawyer. She stands up for the rights of individuals bullied by debt collectors or overwhelmed by the mess of identity theft, resulting in 6-figure verdicts and substantial settlements. 


    Highlights:
    — “Niching creates efficiency and time – I focus on one thing, and get really good at it. That builds confidence and I serve the client better.” 
    — “Finding where you really belong and where you really fit in is vital to being happy enough to stay in an intense profession like the law.” 
    — “It's important to be patient with yourself, but also, not get so used to the comfort of the familiar.”
    — “The nice thing about finding a niche that's not a super obvious one is that you don't have to outspend your competition in advertising.”
    — “I'm totally better off financially because I niched down and I'm better off in a holistic sense in my whole lifestyle.”
     
    ***Want one piece of business strategy delivered daily to your inbox?***
    Subscribe here: https://www.shethinksbigcoaching.com/subscribe-main-list


    Connect with SARA ELLEN:
    Website: https://lawyergoddess.com/

    • 30 min
    173 Should CPAs Put Prices on Their Website?

    173 Should CPAs Put Prices on Their Website?

    If your aim is to work less and make more, there are many benefits to putting some prices on your website, without getting pigeonholed or committed to something that’s not viable.
     
    Highlights:
    — “Most buyers have some sense of what they want to pay. And if there’s way too much daylight between your prices and their expectations, they’re just not going to work with you.” 
    — “Putting some prices on your website makes the pricing part of your discovery conversation so much more comfortable for you.”
    — “Use high anchor prices to make your regular price seem less expensive by comparison.” 
    — “Having pricing for a single meeting helps the buyer infer what prices for other services you offer might roughly be.”
    — “Using the phrase “Starting at” allows you to set the floor on the price.”


    ***Want one piece of business strategy delivered daily to your inbox?***
    Subscribe here: https://www.shethinksbigcoaching.com/subscribe-main-list
     

    • 5 min
    Subscription Pricing Strategies with Mark Stiving

    Subscription Pricing Strategies with Mark Stiving

    Many CPAs struggle with pricing. Some have moved to flat rate or subscription pricing, and many still work by the hour. Subscription of course is a hot topic. But for many CPAs, that business model feels too far out of reach and too theoretical to be able to put it into play in their business anytime soon. But if they don't make the transition, they risk missing out.  Here today to talk with me about the subscription business model is my guest Mark Stiving. Mark is a pricing educator and advisor. He's the host of the Impact Pricing podcast and the author of Win Keep Grow, among other books. Mark helps companies win more business at higher prices.
    Highlights:
    — “To make the shift from the traditional transactional model to the subscription model, you have to figure out how you can add value to a customer on a regular basis.”
    — “A customer who frequently receives value from your product or your service is much more willing to offer to pay you as a subscription because they're paying you for the ongoing value they receive.”
    — “Accountants and CPAs who want to bring subscription into their business need to really understand what the stream of benefits could be beyond just the delivery of month-end deliverables.” 
    — “One of the big advantages of subscriptions is it's less expensive to get into and try a new service or a new product.”
    — “Accountants and other business owners need to talk to their customers on a regular basis and try to find out what problems they're dealing with, and what solutions they want.”



    Connect with MARK:
    Website: https://impactpricing.com/
    LinkedIn: https://www.linkedin.com/in/stiving/
    Email: mark@impactpricing.com
     
    Past Episodes:
    125 Value and Segmented Pricing for CPAs
    https://www.businessstrategyforcpas.com/125
     
    153 A Formula for Quantifying Value
    https://businessstrategyforcpas.com/153
     
    Mark’s Books:
    Win Keep Grow: How to Price and Package to Accelerate Your Subscription Business
    https://impactpricing.com/resources/books/
     
    Impact Pricing: Your Blueprint for Driving Profits
    https://impactpricing.com/resources/books/
     
    ***Want one piece of business strategy delivered daily to your inbox?***
    Subscribe here: https://www.shethinksbigcoaching.com/subscribe-main-list

    • 33 min
    How to Stop People Pleasing with Sara Bybee Fisk

    How to Stop People Pleasing with Sara Bybee Fisk

    ***Want one piece of business strategy delivered daily to your inbox?***
    Subscribe here: https://www.shethinksbigcoaching.com/subscribe-main-list
     
    Many CPAs struggle with people-pleasing – saying yes, when they might prefer to say no. 
    As a habit, it can result in all kinds of undesired outcomes, and because it comes with some pretty sneaky rewards, it can be hard to give up. 
    Here today to talk with me about this problem is my guest, Sara Bybee Fisk.
    Sarah is the creator of a 16-week course called Stop People-Pleasing and a master at simplifying the complex.  
    Sara talks about how people-pleasing is showing up in our business, and what we can do to stop it.
     
    Highlights:
    — “Never say yes in the moment. Always give yourself some kind of buffer.”
    — “We say no, or we give the answer that we know we don't want to give, because we don't feel like we actually have a choice.” 
    — “People-pleasing is the way we are taught from the time we're very little to get our needs met. It’s normal that we do it.”
    — “We are programmed to avoid discomfort, to seek pleasure and to conserve energy. And stopping people-pleasing violates every single one of those.”
    — “There's no opt out button for discipline.” 



    Download Sara’s guide on How to Have Difficult Conversations
    https://www.sarafisk.coach/



    Connect with Sara:
    Website: https://www.sarafisk.coach/
    Facebook: https://www.facebook.com/SaraFiskCoaching
    Instagram: https://www.instagram.com/sarafiskcoach/

    • 33 min
    Year-End Accountant Jokes from Hazel and Remy

    Year-End Accountant Jokes from Hazel and Remy

    My two kids commandeered the mic to test out their stand-up routine of jokes for an accountant audience. Enjoy!



    Want to find out what options you might have for working together?
    More about 1:1 coaching, roadmaps, and DIY courses here:
    https://shethinksbigcoaching.com/coaching-options

    • 1 min
    Five Key Business Books for CPAs from 2021

    Five Key Business Books for CPAs from 2021

    Today I have the five books that I most often recommend to my clients, because I want you to be able to benefit from the excellent writing that’s out there, that can help you move forward more effectively in your business. 
    These 5 books are straightforward, boot-on-the-ground practical advice for ways to improve your business. 
    I hope you find something to enjoy that will contribute to the transformation of your business, and lead to you living a whole and beautiful life.
     
    Here they are:
     
    The Business of Expertise by David C. Baker https://www.amazon.com/Business-Expertise-Entrepreneurial-Experts-Convert/dp/1605440604
    Expertise increases value, and value improves prices. Improved prices allows you to reduce workload, which helps you get off the so-called hamster wheel. 
    It starts with (differentiated) expertise. 
     
    $100 Million Offers by Alex Hormozi https://amazon.com/100M-Offers-People-Stupid-Saying/dp/1737475731/
    Once you have your differentiated expertise and a clear position in the marketplace, it’s time to learn how to package and title your services, in a way that’s appealing. Then you make offers, observe your results, and learn from what sells. 
     
    Atomic Habits by James Clear https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0593189647/
    Being overworked with a “handle what’s most on fire” strategy is guaranteed to thwart progress. 
    Integrating more effective habits throughout your business and your day will improve your output. 
     
    The Automatic Customer by John Warrillow https://amazon.com/Automatic-Customer-Subscription-Warrillow-2015-02-05/dp/B01MY26IQ8/
    Once you have your expertise and position honed, your offers dialed in, and your own habits on repeat, it’s time to get your customers (clients) on repeat. 
    Single transaction has its place, but recurring is where it’s at, and The Automatic Customer (as well as my interview with Mr Warrillow) will help you create your first subscription service. 
     
    Pricing Creativity by Blair Enns https://www.winwithoutpitching.com/pricing-creativity/
    Now that you have your services packaged, it’s time to price them right. Underpricing is like gravity: a powerful force that will keep your business grounded. If you want to reach escape velocity, smart pricing is your rocket fuel. 
     
    …………
     
    ***Want one piece of business strategy delivered daily to your inbox?***
     
    Subscribe here: https://www.shethinksbigcoaching.com/subscribe-main-list

    • 6 min

Customer Reviews

5.0 out of 5
31 Ratings

31 Ratings

Sweeneymcman ,

Exposing CPA Value, Again and Again

Geraldine's disucssions bring new light to the value CPAs bring businesses and how to maximize that value. Every episode highlights approaches for delivering CPA value.

JoshCrist ,

Empowering, insightful and actionable! 🙌

Whether you’re well established as a CPA, or just getting started carving out a profitable niche that’s ready to grow - this is a must-listen podcast for you! Geraldine does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving practice - and life you can be proud of - with leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!

aGoodeLifeBlog ,

So. Much. Value.

Geraldine knocks it out of the park every time! Whether she’s interviewing an industry leader or sharing a concise knowledge-bomb, listening to this podcast is the best time you can spend for bringing value to your practice.

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