100 episodes

Business Strategy for CPAs: work less and make more. You know how to be an accountant – it’s running your business you need help with. With guests interviews and solo episodes, you will get business strategy every week to help you simplify your practice, get out of the compliance trap, get your time back, and command higher fees. Stop missing out on life: start working less while adding the next six figures of income. Business Strategy for CPA's is the show for you!

Business Strategy for CPA's Geraldine Carter

    • Business
    • 5.0 • 34 Ratings

Business Strategy for CPAs: work less and make more. You know how to be an accountant – it’s running your business you need help with. With guests interviews and solo episodes, you will get business strategy every week to help you simplify your practice, get out of the compliance trap, get your time back, and command higher fees. Stop missing out on life: start working less while adding the next six figures of income. Business Strategy for CPA's is the show for you!

    Effortless Value

    Effortless Value

    There is vestigial thinking in the accounting space that value comes from working. “If I worked hard on a thing, then you should pay me money for it.” But that's not how money works: people don't really care if you worked hard on a thing. 
    I want to undo this idea in your mind that working hard is the thing that is valuable. The idea is effortless value: that you can create a lot of value for your clients without actually having to work hard.
    When we create effortless value in our businesses, we can capture that value with our pricing without putting in a lot of extra effort. And when you can capture the value that you create with your prices, then you can work less and make more. 
    In this episode, I list a dozen ways you can add value that are not tied to doing work: 
    Improve the onboard experience. Create quick wins early on. Get more proactive for your clients. Improve the timing and the clarity of communication.  Improve the clarity of your expectations and communicate those expectations. Improve your clients’ likelihood of achieving success or results. Increase the speed that you provide results.  Increase the ease with which clients can reach you. Minimize the hassles that they need to deal with in working with you.   
    Building effortless value into your accounting firm is a sure-fire way to help you generate more revenue without having to work so hard for it. 
    ********
    Building effortless value is something that we work on inside CPA Mastermind. 
    If you want to know more about CPA Mastermind, check out the webpage at https://geraldinecarter.com/cpa-mastermind.

    If you want to get on the interest list so that you can stay apprised of when registration is open and accepting applications, go to https://geraldinecarter.com/interest.
    ********
    Want one piece of business strategy delivered daily to your inbox?
    Subscribe here: https://www.geraldinecarter.com/subscribe-main-list


    Episode mention:
    196 CPA Mastermind: Create More Profit with Less Effort
    https://businessstrategyforcpas.com/196
     

    • 28 min
    Make Podcasting Great for Your Accounting Firm

    Make Podcasting Great for Your Accounting Firm

    On why and how podcasting can be great for your business.
    It has been the core of my business for four years and my business wouldn't be where it is without a podcast.
    I share this with you because I see few accountants and CPAs with podcasts in niche spaces. I look for them because I want to get them on my podcast and they're difficult to find. Yet, podcasting can be valuable for your business and so beneficial.
    Reasons why that is, and why, especially for accountants and CPAs, I think you are uniquely positioned to benefit from creating and having a podcast:
     
    Podcasting grows your audience.  Your expertise deepens by hosting. It helps you grow a subscriber list. It grows your connections and your network. When ideal buyers are listening to your podcast, they tend to come better educated. You get to bring your business to life. Pro tip here from experience: if you want your podcast to serve your business, focus on a specific audience, focus on a specific set of problems that you solve for your people.
    This is the stuff that we work on in CPA Mastermind. I designed it to be the best program for CPAs and accountants who want to get their business on the right track.
     
    ***Want one piece of business strategy delivered daily to your inbox?***
    Subscribe here: https://www.geraldinecarter.com/subscribe-main-list



    Episode mentions:
    192 Free Time and 7 Figures Net Revenue with John Lee Dumas
    https://businessstrategyforcpas.com/192
    196 CPA Mastermind: Create More Profit with Less Effort
    https://businessstrategyforcpas.com/196
    179 Digital Products, Courses, and 90% Margins with The Real Estate CPA, Brandon Hall
    https://businessstrategyforcpas.com/179

    • 22 min
    Selling Cloud-based vs Traditional CPA Firms with Brannon Poe

    Selling Cloud-based vs Traditional CPA Firms with Brannon Poe

    A lot of CPAs have had enough, and are looking to sell off parts or all of their business. They have options when it comes to selling. And the farther ahead they plan, the better deal they’ll create for themselves.
    Here today to talk with me about what he sees happening right now in the buying and selling of CPA firms is my guest Brannon Poe, owner of Poe Group Advisors.
    Highlights:
    — “Firms that have a large number of personal tax, not associated with a business, tend to have higher staff turnover, higher tax season hours, lower cash flow to owner.”
    — “Staffing is changing the accounting profession faster than anything. Because of staffing changes, people are having to make difficult pruning decisions.”
    — “Accounting firms are the slowest to change models. The cloud firm space, however, is definitely growing fast.”
    — “If traditional firms don't keep up with the innovation, they're going to lose clients to innovative cloud firms.”
    — “The full cloud firms sell for a higher multiple and they tend to sell faster.”
     
    ***Want one piece of business strategy delivered daily to your inbox?***
    Subscribe here: https://www.geraldinecarter.com/subscribe-main-list



    Connect with BRANNON:
    Website: https://poegroupadvisors.com/
    Virtual Workshop: http://accountingpracticeacademy.com
     
    Episode mentions:
    162 How to Sell a CPA Firm for Optimal Price with Brannon Poe
    https://businessstrategyforcpas.com/162



    Book mentions:
    Scaling Up: How a Few Companies Make It... and Why the Rest Don't by Verne Harnish
    https://scalingup.com/book/
     

    • 24 min
    Killer Intel for CPAs on the Real Estate Investor Niche with Tom Wheelwright

    Killer Intel for CPAs on the Real Estate Investor Niche with Tom Wheelwright

    For many CPAs, it feels risky to pick a cross-section of the tax-code, and burrow in. The fear is around losing clients, having to turn people away, and what if there’s a recession?
    Consequently, most CPAs work as generalists, and pay the price in the form of seemingly infinite rotations on the treadmill. 
    My guest today has built an exemplary business around expertise in one niche, and that person is Tom Wheelwright, CPA.  
    Tom is a tax and wealth expert and is the CEO of WealthAbility®. He is the bestselling author of Tax-Free Wealth: How to Build Massive Wealth By Permanently Reducing Your Taxes, and he is releasing his next book this summer titled The Win-Win Wealth Strategy: 7 Investments the Government Will Pay You to Make. 
     His goal is to help people achieve their financial dreams faster by permanently and legally reducing their taxes. 
     
    Highlights:
    — “I wrote The Win-Win Wealth Strategy to talk about how taxes really work, how incentives really work, and what the government gets out of it.”
    — “Tax incentives have just taken off as a way for the government to influence investment behavior.” 
    — “Tax incentives are actually investments the government will literally pay you to make.”
    — “You subniche to increase your focus and reduce the amount of time that you have to spend doing research, because then you don't have to know about everything.” 
    — “One of the challenges we have as CPAs, especially the smaller firms, is we tend to rely on personal, direct oversight as opposed to having systems. The client will get to a point where they're looking for systems help. And this is something where we can provide high value services to them.” 
    — “Don't think this is tax avoidance or tax evasion. It's none of that. This is what the government wants you to do.”



    ***Want one piece of business strategy delivered daily to your inbox?***
    Subscribe here: https://www.geraldinecarter.com/subscribe-main-list




    Connect with TOM:
    Tom Wheelwright, CPA Website: https://tomwheelwright.com/ 
    WealthAbility Website: https://wealthability.com/ 
    LinkedIn: https://www.linkedin.com/in/tomwheelwright/




    Episode mentions:
    178 Killer Niches for CPAs
    https://businessstrategyforcpas.com/178
     
    Tom’s book: 
    The Win-Win Wealth Strategy: 7 Investments The Government Will Pay You To Make
    Pre-order: https://winwinwealthstrategy.com/
    For multiple copies: https://winwinwealthstrategy.com/bonuses
     

    • 35 min
    Listening Tour: How CPAs Can Create More Value with Less Effort

    Listening Tour: How CPAs Can Create More Value with Less Effort

    Many CPAs work super long hours and go for periods of time where their head is down, getting the work done. But when your head is down and you’re busy, how do you take the time to find out what your clients truly want?
    Here today to talk with me about this is my guest, Rochelle Moulton. 
    Rochelle turns consultants and big thinkers into authorities. She earned her consulting and big thinker stripes leading introverted brainiacs at some powerhouse global consulting firms like Towers Perrin and Arthur Andersen.
    But even better, she has built, led (and sometimes sold) more than a few 6, 7 and 8-figure consulting businesses. And earned the equivalent of a second MBA building authority brands and businesses with hundreds of soloists.
    She has recently launched a mastermind to build wealth in the form of money, time, and flexibility, for soloist women in the expertise space. 
     
    Highlights:
    — ”In a listening tour, you're going to ask your ideal clients or prospects a very specific list of questions to get insight into something that you're trying to figure out, like a new product or a new program.” 
    — ”One the kinds of questions to ask, I'll open with something about their business, to make sure that I understand where they're coming from.”
    — ”What we think our audience wants is not necessarily what they actually will buy.”
    — ”A listening tour gives you a better understanding of what your clients want beyond what you think they want.”
     
    ***Want one piece of business strategy delivered daily to your inbox?***
    Subscribe here: https://www.shethinksbigcoaching.com/subscribe-main-list



    Connect with ROCHELLE:
    Website: https://rochellemoulton.com/
    Twitter: https://twitter.com/ConsultingChick
    LinkedIn: https://www.linkedin.com/in/rochellemoulton/



    Episode mentions:
    166 How CPAs Can Build and Monetize Authority with Rochelle Moulton
    https://www.businessstrategyforcpas.com/166
     

    • 43 min
    CPA Mastermind: Create More Profit with Less Effort

    CPA Mastermind: Create More Profit with Less Effort

    There are a number of mindset, structure, and mechanical components that are not working well for CPAs and accountants.
    Many are working long hours and are underpricing. And they continue to be busy because they are positioning themselves in the marketplace as generalists. It's difficult to create value, which means it's difficult to raise prices, which means it's difficult to do less work. 
    There is an easier way, and it doesn't have to be thaaaat hard to make the changes that you need in order to get your business pointed in the right direction to get where you want to be.
    I'm launching a new program called CPA Mastermind. It’s designed for CPAs and accountants who are solos or small firm owners: to update their business model, make their business more profitable, get their business on the path they want it on, and get their life back.

    In short, CPA Mastermind helps CPAs create more profit, with less effort.
    Here are the 10 steps that you'll go through in CPA Mastermind:
    Figure out your goals. Figure out your strategy.  Determine your ideal buyer. Figure out your value. Package your services. Determine pricing.  Improve your website and online presence. Replicate your ideal buyers Test/experiment. Move low-value work off of your client roster If you don't want to do another year that feels like the last three that you have gone through, check out CPA Mastermind.
     
    Get on the interest list: 
    https://shethinksbigcoaching.com/interest



    More about the CPA Mastermind:
    https://shethinksbigcoaching.com/cpa-mastermind



    Episode mentioned:
    125 Value and Segmented Pricing for CPAs with Pricing Expert Mark Stiving, PhD
    https://businessstrategyforcpas.com/125
     
    ***Want one piece of business strategy delivered daily to your inbox?***
    Subscribe here: https://www.shethinksbigcoaching.com/subscribe-main-list
     

    • 38 min

Customer Reviews

5.0 out of 5
34 Ratings

34 Ratings

Trevor Oldham ,

Awesome podcast for CPA's

Gerladine is an excellent host who shares valuable insights for CPA's. A must listen!

Sweeneymcman ,

Exposing CPA Value, Again and Again

Geraldine's disucssions bring new light to the value CPAs bring businesses and how to maximize that value. Every episode highlights approaches for delivering CPA value.

JoshCrist ,

Empowering, insightful and actionable! 🙌

Whether you’re well established as a CPA, or just getting started carving out a profitable niche that’s ready to grow - this is a must-listen podcast for you! Geraldine does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving practice - and life you can be proud of - with leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!

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