Busting Silos: The Evolution of Independent Medical Education Write Medicine

Are you curious about the role of Medical Affairs in Independent Medical Education (IME)? Perhaps you're struggling to demonstrate the value and impact of your programs in a way that resonates with IME teams.
IME is evolving. Today’s episode with IME expert Nancy Paynter discusses the pivotal role of IME within the broader scope of medical affairs and provides valuable insights to help you effectively communicate your initiative's impact to IME personnel.
By tuning in, you'll discover:

The concept of the "scientific journey" for clinicians 

How IME is focused on digitizing data on clinical and patient decision-making

What the evolution of IME within Medical Affairs means for CME/CPD.

Don't miss this opportunity to gain a deeper understanding of the evolving role of IME and medical affairs and their strategic priorities.
Takeaways
1. Independent Medical Education is becoming more closely integrated with medical affairs, aligning with broader organizational goals and cross-functional partnerships.
2. Medical affairs teams use the four-stage "scientific journey" framework to plan their engagement strategies and meet clinicians where they are in their understanding and adoption of new evidence. The stages include Awareness, Agreement, Adoption, and Advocacy.
3. CME can support the scientific journey while maintaining independence by conducting root cause analyses of practice and care gaps, employing data-driven strategies, and adapting educational materials based on real-time feedback and learner outcomes. By doing so, CME is well-positioned to serve as a strategic partner to IME in driving meaningful educational outcomes.
Resources
Medical Affairs Professional Society (MAPS)
Industry reports from McKinsey and Deloitte discuss the evolving role of Medical Affairs
Moore's Outcomes Framework
Connect with Nancy Paynter, Strategic Adviser, Life Science Industry
nancympaynter@gmail.com
Timestamps
00:00 Introduction
01:56 What medical affairs is and how it’s evolving
05:58 Understanding Independent Medical Education (IME)
10:48 Transformation in IME work within medical affairs
19:20 Pharma company thinking about the scientific journey and how accredited CME can support it
23:12 Use of Moore's framework in medical education
28:10 How CME can partner with medical affairs
30:48 Accredited CME professionals communicating touch points with IME counterparts
33:09 Nancy’s final thoughts
37:39 Key takeaways from episode 118
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