By Popular Demand: The Demand Generation Podcast Revenue Marketing Alliance

Join host Jason Brisbane and guest Jessica Brown, VP of Marketing at Builder Prime, while they discuss how you can measure and analyze your demand generation campaigns for success.
Learn how to do this effectively to track campaign performance, identify high and low converting tactics, and continually optimize campaigns to drive more qualified leads and revenue.
Want to dive deeper into demand gen strategies? Save the date for #Demand24 Denver on April 10 & 11, 2024. Join us for exclusive sessions featuring speakers from Google, Kayak, Microsoft, Cengage Group, and more. Scale your demand generation, amplify your funnel, and ignite growth. Full details can be found on our website.

Join host Jason Brisbane and guest Jessica Brown, VP of Marketing at Builder Prime, while they discuss the different demand generation strategies that companies can deploy at various growth stages.
Understanding different demand generation strategies for various growth stages allows companies to effectively acquire and convert customers by targeting the right people, with the right messaging, through the right channels, at the right time.
Tune in to this episode and walk away with new insights you can apply to your own company.

Join host Jason Brisbane and guest Steve Armenti, Group Marketing Manager of Global Demand Generation at Google while they discuss how to leverage buyer personas to maximize your company's revenue.
Creating detailed buyer personas allows you to truly understand your target customers' motivations, pain points, and buying journey, enabling you to craft messaging and experiences that powerfully resonate and drive conversions.
Don't miss out on this incredible episode to deep dive into all things buyer personas and how they lend into your demand generation efforts.

Demand generation is vital for any growing business, but it's often misunderstood. Our goal with this podcast is to lift the veil on demand gen - unpacking what works, what doesn't, and how to align your efforts to your business goals. 
Our host Jason Brisbane - Senior Product Marketing Manager at Pitchly - will be bringing on guests with varied backgrounds and perspectives to give you different takes on hot topics like ABM, content marketing, SEO, and more.
In this episode specifically, we’ll explore Jason’s experience within revenue marketing and demand generation, key milestones that helped shape his approach to demand gen, challenges he’s faced and overcome, misconceptions about demand generation within the industry, and a whole lot more.