By The Watercooler Natalie DeBon-Govic and Nataleigh Elzein

In their latest episode of By The Watercooler, the Nat's, found themselves diving into an exciting new social media platform – Threads. Their shared enthusiasm was evident as they shared how this platform had become a place where they could show the personality behind their businesses, making their content relatable, genuine, and resonating with their audience on a deeper level.
Tune in to this episode to learn about the importance of personal branding, building trust with your clients, confronting the pressures of perfectionism on social media platforms and how Threads could be a real game changer.
 
Resources:
The Digital Fairy Godmother – www.dfgm.com.au
Tiluca Solutions – www.tilucasolutions.com.au
 
Connect with us:
@by_the_watercooler
@thedigitalfairygodmother – Nataleigh Elzein
@tilucasolutions – Nat DeBon-Govic
 
Interested in being a guest on our show? Email natalie@tilucasolutions.com.au

In this episode of By the Watercooler, the Nat’s have a thought-provoking discussion about various aspects of running a business, from evolving strategies to managing your team and scaling for profitability. They emphasise the importance of adapting to changes, investing in employees and contractors, and knowing your numbers. Notably,@thedigitalfairygodmother Nat also mentioned the benefit of having a financial strategist to help her business. If you are interested in knowing more, her details are in the resources section.
Nat and Nat reflect on their own experiences with entrepreneurship and share tips for hiring the right team members, managing dynamics and responsibilities, and persevering through the ups and downs of running your own business.
If you're contemplating the opportune moment to scale your business or simply intrigued by the challenges faced by Nat and Nat in their own ventures, this episode is a must-listen. We value your feedback and would love to hear your thoughts on the matter. Don't hesitate to share your insights with us!
 
Resources:
The Digital Fairy Godmother – www.dfgm.com.au
Tiluca Solutions – http://www.tilucasolutions.com.au/
Peach Business - https://instagram.com/peach.business?igshid=MmJiY2I4NDBkZg==
 
Connect with our guest:
Connect with us:
@by_the_watercooler
@thedigitalfairygodmother – Nataleigh Elzein
@tilucasolutions – Nat DeBon-Govic
 
Interested in being a guest on our show? Email natalie@tilucasolutions.com.au

In this episode of "By the Watercooler," We chat with Cass Theodore, a Facebook ad strategist about whether or not businesses should invest in Facebook ads. We discuss the benefits and drawbacks and Cass provides insights into how businesses can make the most of this advertising tool. Facebook ads can be a whole new world for so many and Cass provides thought-provoking insight into how they can grow your business if they are curated with strategy and purpose (and of course, the right Facebook ad strategist).
We also revisit our chat about the “Blue Tick”, and delve a little further in to AI through Cass' eyes.
 
Make sure you tune in to this value packed episode – you will not regret it. 
 
Resources:
The Digital Fairy Godmother – www.dfgm.com.au
Tiluca Solutions – www.tilucasolutions.com.au
 
Connect with our guest:
Email - cass@thatmrkg.com

Instagram -  www.instagram.com/casstheodore_


 
Connect with us:
@by_the_watercooler
@thedigitalfairygodmother – Nataleigh Elzein
@tilucasolutions – Nat DeBon-Govic
 
Interested in being a guest on our show? Email natalie@tilucasolutions.com.au

Welcome to another exciting episode of By The Watercooler! In this episode, we are thrilled to have Christina Storey, founder of Her Career Coach, as our special guest. As promised in our previous episode, Christina is here to share her insights on how women can become the true leaders they aspire to be in the corporate world or in their own businesses.
Christina's mission is to help women overcome the barriers that prevent them from achieving their full potential. Whether it's feeling stuck, at a crossroads in their career, or simply wanting to take the next step, Christina offers practical advice and support to help women succeed.
During the conversation, Christina delves into the topic of self-sabotage, unintentional victim mindset, how women tend to undersell themselves and how she helps her clients overcome these issues. Her insights are both powerful and thought-provoking, making this an episode that all women (and men!) should listen to.
This episode is a perfect example of what By The Watercooler was created for: engaging and compelling conversations that provide valuable insights and perspectives. So, grab a cup of coffee or a glass of wine, pull up a chair, and join us for this fantastic episode with Christina Storey from Her Career Coach.
 
Resources:
The Digital Fairy Godmother – www.dfgm.com.au
Tiluca Solutions – www.tilucasolutions.com.au 
Connect with our guest:
Website - www.hercareercoach.com.au
Email - christina@hercareercoach.com.au
Instagram - @hercareercoach
LinkedIn - linkedin.com/company/hercareercoach
FB - facebook.com/hercareercoach
 Connect with us:
@by_the_watercooler
@thedigitalfairygodmother – Nataleigh Elzein
@tilucasolutions – Nat DeBon-Govic

By The Watercooler is finally back for 2023 and haven’t we missed you?! 
Digital Fairy Godmother Nat kicks off the episode as she spills the tea on buying the blue tick on Instagram and shares her insights on how businesses should show up on social media. The Nat’s discuss whether reels, stories, or grid posts are the best way to engage with audiences on Instagram. @thedigitalfairygodmother Nat also highlights the importance of having a marketing strategy that goes beyond social media.
While Tiluca Solutions Nat talks about her recent discovery of AI, specifically ChatGPT, and how she thinks it will be useful in business. She also emphasizes the need to take care of our mental health, especially during these times of uncertainty.

The insurance industry tends to get a bit of a bad wrap – it’s sometimes seen as conservative, almost boring. So how did a young woman, straight out of school end up working for an Insurance Brokerage and then become a broker herself?
Casey Fenton IB (Insurance Broker) joined The Nat’s on By the Watercooler to share her journey. Beginning her career as a receptionist, she realised quickly that she wanted to be an insurance broker. This inspiring story is one of a young woman who started in insurance, went to the health and fitness industry and returned to the insurance industry to "shake things up".
Join us for this incredible story and insightful tips on how to protect your business by investing in the right broker who will give you quality, tailored advice on your insurance.
 
Resources:
The Digital Fairy Godmother – www.dfgm.com.au
Tiluca Solutions – www.tilucasolutions.com.au
Connect with our guest:
Instagram: @caseyfenton.ib
LinkedIn: https://www.linkedin.com/in/caseymfenton
Email: casey@integraib.com.au
Connect with us:
@by_the_watercooler
@thedigitalfairygodmother – Nataleigh Elzein
@tilucasolutions – Nat DeBon-Govic
Interested in being a guest on our show? Email natalie@tilucasolutions.com.au