Campaign podcast Campaign

Advertising Association president and Tesco chief customer officer Alessandra Bellini says the biggest issue facing the industry is a talent crisis. 
In this special episode from Campaign’s Media 360 conference in Brighton, Alessandra explains what is causing a shortage of talent entering the industry and why it urgently needs to be addressed. She also reveals her two other major concerns in a lively discussion with Campaign editor Maisie McCabe.
Media 360 is one of several industry events in the past week. Maisie and Campaign editor in chief Gideon Spanier unpack some of the themes from Creative Equals, PPA Festival and Enders Deloitte conference.


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At the end of April Campaign broke the news WPP was planning to merge its Essence and MediaCom agencies. The network will employ a combined 10,000 people across 125 offices around the world and manage $25bn (£19.7bn) in billings. Hear Group M’s global chief talk about the rationale behind the merger. 
This episode is hosted by Campaign media editor Arvind Hickman. He is joined by UK editor in chief Gideon Spanier and UK editor Maisie McCabe. The trio also discuss recent ads from Tena, B&Q and the V&A.

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Only nine weeks ago, creative agency Banda was cracking on with agency work, from the sanctity of their Kyiv-based studio. Sadly, all that has changed when the country was invaded by Russia sparking a brutal and devastating war.
Campaign's Imogen Watson and Arvind Hickman catch up with Banda co-owner Yaroslav Serdiuk and digital director Andrey Pavlov to discuss how their lives have changed, the challenges of running an agency during conflict and the powerful campaigns they have created that have raised spirits and rallied a ‘brave’ nation in its battle against Russia.
Banda is looking for more work to keep their teams busy while Ukraine's economy is largely closed. If you have any projects for the agency to dig into, please email: newbusiness@heybanda.com. To support the effort in Ukraine, please visit standwithukraine.super.site.

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Campaign media editor Arvind Hickman is joined by UK editor Maisie McCabe and premium content editor Nicola Merrifield to discuss the Campaign’s school reports for the class of 2021. The podcast explores how the school reports are put together and why marking this year was tougher than 2020. The panel also looked at some of the key trends identified about agency staffing and diversity figures, and billings.


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The media agency UM has taken a fresh approach to educating high school students about advertising and media. Campaign was invited to its Futureproof Academy to ask four Springwest Academy students – Rhianna, Lucius, Dilyanna and Koby – what they thought about the industry and whether they would consider a career in it. We also speak to their teacher Emily Chapman about what makes a good outreach programme, and UM's EMEA chief communications and culture officer Alice Archer about what she has learnt.
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Ageism in advertising has been a problem for many years. In fact, adland has been talking about the commercial importance of targeting the over 50s but, in reality, has ignored the problem.
Older adults remain ignored by marketers, appearing in less than 15% of media images. 
It seems strange when those aged 50 and older account for 50% of consumer spending; predicted to rise to 63% by 2040. 
In this episode, International Longevity Centre director David Sinclair is joined by MullenLowe Group UK chief executive Jeremy Hine and the7stars owner Jenny Biggam to discuss ageism in advertising.

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