60 episodes

Welcome to the Campaign Podcast, our weekly look at the biggest stories and trends in the world of advertising, marketing, media and technology.

The podcast is hosted by Campaign's global technology editor Omar Oakes and produced by Ben Londesbrough.

Read more at http://www.campaignlive.co.uk/resources/podcasts

Campaign podcast Campaign

    • Marketing
    • 5.0 • 2 Ratings

Welcome to the Campaign Podcast, our weekly look at the biggest stories and trends in the world of advertising, marketing, media and technology.

The podcast is hosted by Campaign's global technology editor Omar Oakes and produced by Ben Londesbrough.

Read more at http://www.campaignlive.co.uk/resources/podcasts

    Making Christmas ads in the era of the coronavirus pandemic

    Making Christmas ads in the era of the coronavirus pandemic

    Campaign's Brittaney Kiefer is joined by some of advertising's top creative leaders to discuss this year's slate of Christmas ads and the unique challenges of creating them during the coronavirus pandemic.

    Adam & Eve/DDB chief creative officer Rick Brim, Droga5 London CCO David Kolbusz and Havas London CCO Vicki Maguire share their perspectives in a festive edition of the podcast. 

    Brim gives a candid look at what went into making the much-anticipated John Lewis & Partners and Waitrose & Partners joint Christmas campaign. The group also talks about the increased diversity of the ads, picking the right soundtrack, which brands struck the right tone and this year’s biggest surprises. 

    Stick around until the end when Kolbusz shares a special festive song.

    Running order:

    2:00 - TK Maxx

    6:15 - Sainsbury's

    12:55 - John Lewis and Waitrose

    22:30 - Tesco

    34:17 - David Kolbusz's special Christmas song

    Listen here or subscribe on your favourite podcast player to make sure you don't miss a future episode:

    This episode was hosted by Campaign's creativity and culture editor Brittaney Kiefer and edited by Ben Londesbrough.

    • 35 min
    Trump dumped: what a Joe Biden presidency means for media and advertising

    Trump dumped: what a Joe Biden presidency means for media and advertising

    Omar is joined by Campaign US editor Alison Weissbrot and UK editor-in-chief Gideon Spanier to discuss the protracted affair that was the US presidential election and what it means for advertising and media.

    • 35 min
    Facebook's Nicola Mendelsohn on building brilliant brands, Nick Emery's exit and brands becoming political

    Facebook's Nicola Mendelsohn on building brilliant brands, Nick Emery's exit and brands becoming political

    Omar Oakes and Simon Gwynn discuss Nick Emery's shock departure from WPP media agency Mindshare, and Facebook's European head Nicola Mendelsohn talks about dealing with a rare form of cancer in a wide-ranging interview.

    • 52 min
    YouTube on the future of TV and reshaping the UK's creative map

    YouTube on the future of TV and reshaping the UK's creative map

    Campaign trio Gideon Spanier, Jeremy Lee and Omar Oakes discuss how the pandemic and Brexit are reshaping the UK's creative map; BBH and Tesco's IPA Effectiveness Awards triumph. YouTube's UK MD Ben McOwen Wilson discusses brand safety, the rise of competitors like TikTok and its role in broadcast media diversity.

    • 51 min
    The state of podcast advertising and why Dentsu is merging iProspect with Vizeum

    The state of podcast advertising and why Dentsu is merging iProspect with Vizeum

    Omar and Gurjit discuss Dentsu's media agency merger as well as the week's biggest stories and ad campaigns - plus Georgina Holt (Acast) and Anna Vogt (TBWA\London) discuss how marketing on podcasts is changing and how the pandemic has affected user behaviour.

    • 54 min
    Instagram turns 10 and Byron Sharp's Covid marketing warnings

    Instagram turns 10 and Byron Sharp's Covid marketing warnings

    Omar Oakes and Jeremy Lee reflect on leading marketing academic Byron Sharp's critique of brands rushing to advertise during the pandemic, before journalist and author Sarah Frier discusses how Instagram has evolved on the eve of its tenth anniversary.

    • 49 min

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