Can a brand build a truly independent editorial publication? The Brand Publishing Show
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- Business
Marketing juggernaut Huge is on a mission to build a publication that has only one goal in mind: To serve an audience. On today's episode, editor in chief Jennifer Leigh Parker and I discussed what enticed her to join the brand, the pitfalls of editorial independence and how she gets everyone to attend editorial meetings.
Hosted by Shareen Pathak, co-founder and editor-in-chief, Toolkits.com.
For more insight and analysis for professionals building content and publishing operations within brands, visit Toolkits.com/Brand-publishing. Email hello@toolkits.com with any questions or comments.
Marketing juggernaut Huge is on a mission to build a publication that has only one goal in mind: To serve an audience. On today's episode, editor in chief Jennifer Leigh Parker and I discussed what enticed her to join the brand, the pitfalls of editorial independence and how she gets everyone to attend editorial meetings.
Hosted by Shareen Pathak, co-founder and editor-in-chief, Toolkits.com.
For more insight and analysis for professionals building content and publishing operations within brands, visit Toolkits.com/Brand-publishing. Email hello@toolkits.com with any questions or comments.
40 min