The Brand Publishing Show Toolkits

Marketing juggernaut Huge is on a mission to build a publication that has only one goal in mind: To serve an audience. On today's episode, editor in chief Jennifer Leigh Parker and I discussed what enticed her to join the brand, the pitfalls of editorial independence and how she gets everyone to attend editorial meetings.
Hosted by Shareen Pathak, co-founder and editor-in-chief, Toolkits.com.
For more insight and analysis for professionals building content and publishing operations within brands, visit Toolkits.com/Brand-publishing. Email hello@toolkits.com with any questions or comments.

Shopify is an active brand publisher -- it creates original articles, guides, resources and even a print magazine, all designed to tell stories of entrepreneurship. In this episode, I spoke with editor-in-chief Courtney Symons about her editorial team structure, operating a lean department during recessionary times, and why Shopify invested in print.
Hosted by Shareen Pathak, co-founder and editor-in-chief, Toolkits.com
For more insight and analysis for professionals building content and publishing operations within brands, visit Toolkits.com/Brand-Publishing
 

The Brand Publishing Show explores how brands are building content and publishing operations in order to forge direct relationships with audiences. In each episode, we’ll speak with an editorial leader at a top brand to discuss the strategies, tactics, best practices and approaches they’re employing and the challenges they face along the way. Learn more at Toolkits.com