9 episodes

The Brand Publishing Show explores how brands are building content and publishing operations in order to forge direct relationships with audiences. In each episode, we’ll speak with an editorial leader at a top brand to discuss the strategies, tactics, best practices and approaches they’re employing and the challenges they face along the way.

The Brand Publishing Show Toolkits

    • Business
    • 5.0 • 1 Rating

The Brand Publishing Show explores how brands are building content and publishing operations in order to forge direct relationships with audiences. In each episode, we’ll speak with an editorial leader at a top brand to discuss the strategies, tactics, best practices and approaches they’re employing and the challenges they face along the way.

    Activision Blizzard's EIC Andrew Nusca on building an independent publication for gamers

    Activision Blizzard's EIC Andrew Nusca on building an independent publication for gamers

    Morning Brew and Fortune veteran Andrew Nusca is bringing his journalism chops to a gaming giant. The newly installed editor in chief at Activision Blizzard joined the Brand Publishing Show to discuss AI, Substack and more.
    Hosted by Shareen Pathak, co-founder and editor-in-chief, Toolkits.com. For more insight and analysis for professionals building content and publishing operations within brands, visit Toolkits.com/Brand-publishing. Email hello@toolkits.com with any questions or comments.

    • 43 min
    Lessons from building Asana's brand publishing arm

    Lessons from building Asana's brand publishing arm

    Emily Epstein is bringing journalism practices to software company Asana. In this episode, we discussed connecting marketing KPIs to editorial, how Asana structures its editorial team, and how they are set up for success.
    Hosted by Shareen Pathak, co-founder and editor-in-chief, Toolkits.com.
    For more insight and analysis for professionals building content and publishing operations within brands, visit Toolkits.com/Brand-publishing. Email hello@toolkits.com with any questions or comments.

    • 40 min
    Why owned media is having a moment

    Why owned media is having a moment

    AudiencePlus CEO and co-founder Anthony Kennada is out to transform brand publishing with his new technology that promises to help marketers build impactful brand publishing operations.
    Hosted by Shareen Pathak, co-founder and editor-in-chief, Toolkits.com.
    For more insight and analysis for professionals building content and publishing operations within brands, visit Toolkits.com/Brand-publishing.
    Email hello@toolkits.com with any questions or comments.

    • 39 min
    Using editorial to build credibility

    Using editorial to build credibility

    Industry West CMO Ian Leslie joins the podcast to discuss connecting marketing goals with brand publishing, and how editorial independence can be achieved.
    Hosted by Shareen Pathak, co-founder and editor-in-chief, Toolkits.com.
    For more insight and analysis for professionals building content and publishing operations within brands, visit Toolkits.com/Brand-publishing. Email hello@toolkits.com with any questions or comments.

    • 36 min
    Raju Narisetti on McKinsey's brand publishing playbook

    Raju Narisetti on McKinsey's brand publishing playbook

    Raju Narisetti oversees a sprawling brand publishing operation at global consulting firm McKinsey and Company. This week, I spoke with Raju about how traditional media and brand publishing are diverging, why every company doesn't need to be a media company and how he plans to own the AI conversation.
    Hosted by Shareen Pathak, co-founder and editor-in-chief, Toolkits.com.
    For more insight and analysis for professionals building content and publishing operations within brands, visit Toolkits.com/Brand-publishing. Email hello@toolkits.com with any questions or comments.

    • 46 min
    How Google is building a brand publication for marketers

    How Google is building a brand publication for marketers

    Natalie Zmuda, global head of content at Google, joins the show to discuss how her team finds stories marketers care about, and how she connects that with broader business goals.

    Hosted by Shareen Pathak, co-founder and editor-in-chief, Toolkits.com. 

    For more insight and analysis for professionals building content and publishing operations within brands, visit Toolkits.com/Brand-publishing. Email hello@toolkits.com with any questions or comments.

    • 38 min

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