Raju Narisetti on McKinsey's brand publishing playbook The Brand Publishing Show
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- Business
Raju Narisetti oversees a sprawling brand publishing operation at global consulting firm McKinsey and Company. This week, I spoke with Raju about how traditional media and brand publishing are diverging, why every company doesn't need to be a media company and how he plans to own the AI conversation.
Hosted by Shareen Pathak, co-founder and editor-in-chief, Toolkits.com.
For more insight and analysis for professionals building content and publishing operations within brands, visit Toolkits.com/Brand-publishing. Email hello@toolkits.com with any questions or comments.
Raju Narisetti oversees a sprawling brand publishing operation at global consulting firm McKinsey and Company. This week, I spoke with Raju about how traditional media and brand publishing are diverging, why every company doesn't need to be a media company and how he plans to own the AI conversation.
Hosted by Shareen Pathak, co-founder and editor-in-chief, Toolkits.com.
For more insight and analysis for professionals building content and publishing operations within brands, visit Toolkits.com/Brand-publishing. Email hello@toolkits.com with any questions or comments.
46 min