39 min
Canada VS with Ron Smrczek and Christopher Andrews Grow Op
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- Marketing
Shortly after I joined TAXI, I remember being asked to fly to Amsterdam to work on the launch of Axe Hair in Europe. I couldn't believe my luck! While there, I worked alongside Ron Smrczek and Chris Andrews who were heading up the TAXI Amsterdam office at the time.
Since then, Ron and Chris led had a storied career venturing throughout Europe and the US. And they are currently the Independent Creative Director & Principal at Those Who Wander and President & CEO at BBDO Canada, respectively.
Given their varied background, I thought they'd be the perfect pair to answer this question: How is strategic planning in Canada different from the rest of the world and what is the unique contribution that a Canadian style of strategic planning can offer the industry. Listen in to find out what they had to say.
Shortly after I joined TAXI, I remember being asked to fly to Amsterdam to work on the launch of Axe Hair in Europe. I couldn't believe my luck! While there, I worked alongside Ron Smrczek and Chris Andrews who were heading up the TAXI Amsterdam office at the time.
Since then, Ron and Chris led had a storied career venturing throughout Europe and the US. And they are currently the Independent Creative Director & Principal at Those Who Wander and President & CEO at BBDO Canada, respectively.
Given their varied background, I thought they'd be the perfect pair to answer this question: How is strategic planning in Canada different from the rest of the world and what is the unique contribution that a Canadian style of strategic planning can offer the industry. Listen in to find out what they had to say.
39 min