Grow Op APG Canada

For the last few weeks we have been talking to industry thought leaders on how strategic planning in Canada has changed over the last 10 years and what might be in store for the next.

In our final episode in this series, we are talking to Emily MacLaurin-King,VP GAD and Josh Hansen, VP Strategy at McCann and Rebeca Stutley, SVP Storytelling and Communications at Kids Help Phone, a mental health support platform for Canadian youth.

Get their perspective on how strategic planning has played an integral part in their combined success and partnership and see their work in action. 

Feel Out Loud - Hidden Feelings

Kids Help Phone is a space where young people can feel safe and secure to free themselves from all the feelings they hold inside. 

https://www.youtube.com/watch?v=uv0KSwhgCKc

 

Feel Out Loud - Fine

This creative pulls back the curtain and reveals how young people are really feeling when they say that they’re “fine.” 

https://www.youtube.com/watch?v=Z0mphDDrMfo



KHP Identity Redesign - Help in all Sizes

The help KHP provides comes in all sizes. And now, so does their new brand identity. 

https://www.youtube.com/watch?v=hxtnRaYETO8

Helen Keller once said, “Life is either a daring adventure, or nothing.”



Matt Foulk’s 9-5 is CSO of Jolly Good but when he’s not working, he can be most often found on his bike (or one of several).



Matt is the Founder of Ghost Gravel (an adventure cycling company that creates and supports extraordinary adventures 'off the beaten track') and unsurprisingly a huge supporter of adventure.



Matt believes adventure is important not just for health and happiness but also for excelling as a strategist. To find out why and how you can inject your life with more adventure, take a listen.

There is rarely a week that goes by where I don't see an article or report or study on effectiveness. And for obvious reasons. Advertising is "commercial art" and so obviously should be expected to deliver. And while there is much more data to show that this commercial art is doing something, understanding what it is doing and the resulting implications is something that the entire agency needs to embrace, not just the strategy dept.

So this week we're chatting with Ian Westworth, SVP Head of Planning and Effectiveness at Grey who will share his top tips on how he has managed to build a more results oriented culture through partnership with his Creative, Account and Client colleagues.

"Reading fuels a sense of curiosity about the world, which I think helped drive me forward in my career and in the work that I do now with my foundation."



Bill Gates is many things: visionary computer programmer, co-founder of Microsoft,  American billionaire, philanthropist....and also a prolific reader. Gates, who has been known to read 50 books a year, credits some of his biggest ideas to reading.



When it comes to reading, there are many books that we as planners are told to read but there are few planners I've seen actually apply what they've read to their work. And that's the magic of Jeff George, who is the Founder and Freelance Strategy Director at The Courage Lab and also, of course, a prolific reader.



Listen to this week's GrowOp to find out how you too can use reading to power your planning.

Shortly after I joined TAXI, I remember being asked to fly to Amsterdam to work on the launch of Axe Hair in Europe. I couldn't believe my luck! While there, I worked alongside Ron Smrczek and Chris Andrews who were heading up the TAXI Amsterdam office at the time.



Since then, Ron and Chris led had a storied career venturing throughout Europe and the US. And they are currently the Independent Creative Director & Principal at Those Who Wander and President & CEO at BBDO Canada, respectively.



Given their varied background, I thought they'd be the perfect pair to answer this question: How is strategic planning in Canada different from the rest of the world and what is the unique contribution that a Canadian style of strategic planning can offer the industry. Listen in to find out what they had to say.

Lucia Thomaz is a brand strategist based in Montreal and originally from Brazil. Several years ago, Lucia was persuaded to leave Sao Paolo, where she worked at agencies such as FCB, DDB and Fabrica, to chase love and has since settled into life in Canada. Given her background, we thought he'd have an interesting perspective on our question: What makes strategic planning in Canada different and what might a Canadian style of strategic planning have to offer the industry.