What if you could attract the people you actually WANT to work with, render the competition irrelevant, and get paid to do what only YOU can do? The Captivate and Convert Podcast with Christy Cegelski will show you how. As a connection-driven conversion copywriter and email strategist, Christy talks all things copywriting, marketing, and branding. Each week she'll share tips and strategies designed to help you become known in your niche so you'll have ZERO competition, as well as in-depth conversations with other online biz experts. Expect a few fun, thought-provoking "Christy Questions" that just might make you shift in your seat a little bit (because that's the stuff you really want to know!)
Testimonials That Close Sales - How To Get ‘Em & How To Use ‘Em
Okay, be honest…what’s the first thing you do before you sign on the dotted line to work with a new coach or whip out your credit card to buy that mascara you’ve been eyeing? If you’re like the vast majority of us, you probably read every review and testimonial you can get your hands on. Social proof has the potential to make or break a sale — that’s why sites like TripAdvisor, Yelp, Consumer Reports, or MakeupAlley are so popular. Bad news if you’re getting negative reviews. But great news if your customers are singing your praises! My guest for this episode, copywriter Licia Morelli, calls testimonials one of the most important pieces of impact for buying decisions. Prospects want to know who you are, how you do business, whether your offer is valuable to them and what they can expect from a customer experience perspective. Knowing how to leverage testimonials makes it much easier to sign new clients or sell more products. Plus, you can use the language and specific details found in your testimonials to craft more resonant copy that will attract even more of your ideal customers! So, how do you get killer testimonials from satisfied customers? Here’s the big secret: if your clients are happy with the work, they’ll be thrilled to give you a glowing recommendation — you just need to ask! Do you have a solid customer relationship? Have you met their needs? Were they excited about the work? If you’ve built a great relationship, then go ahead and request that they put it in writing! Many clients don’t really know where to start when it comes to writing a testimonial — so Licia put together a brilliant template for listeners of the Captivate + Convert podcast, designed to help your clients list out all the reasons why people should work with you!
How To Pandemic-Proof Your Biz
Is your business pandemic-proof? This week’s guest, Ashley Monk is the CEO of It Media, a boutique digital marketing agency, and she helped dozens of clients move at least part of their businesses online in 2020. Using Ashley’s strategies, her clients have created exciting new offers that boosted their revenue during a time when most businesses struggled to stay afloat. In fact, they’ve generated more monthly revenue during the pandemic than they had in previous years! So, what goes into an online glow-up?? Ashley believes all businesses can move at least part of their offerings or processes online - they may just need to get creative and do things a little differently. For businesses just dipping their toes into the online waters, Ashley recommends starting with small changes and adding new ways to sell, like letting customers pre-order online ahead of time and offering curbside pickup. When it comes to developing bold new offers, Ashley says, “some local businesses will have to think a little bit more outside-of-the-box.” You need to figure out what people want, even if you already have a successful brand. You also need to figure out what you want to offer — what lights you up? What’s your zone of genius? Are there people that you’re serving right now that want that from you? Psst! Here’s a bonus tip from Ashley: your new offer doesn’t even have to be ready in order to start getting paid — you can pre-sell and create the final touches based on the feedback from clients who’ve already bought it!
Running A Business As A Highly Sensitive Person
If you’re an HSP, you’re likely to face some unique challenges as you build your business but the good news is, it’s 100% possible to be highly sensitive AND highly successful. In this week’s episode, I talk with the founder of The Happiness Branch, Gemma Sandwell. Gemma wears a lot of hats - she’s a TEDx speaker, mindset coach, mindfulness teacher, and reiki master and she helps highly sensitive and intuitive entrepreneurs use their superpowers.
How To Scale To 6-Figures FAST
If 2020 threw you (and your biz) for a loop, you’re not alone. Entrepreneurs everywhere found themselves scrambling to come up with the proverbial Plan B and pull it all together when sh*t hit the fan. Well, As the saying goes, “out with the old, in with the new!” If you’re ready to kick last year and it’s bad juju to the curb, this episode will help you create a plan to scale your biz to 6-figures fast in 2021. I share 4 tips to help you make up for lost time and move your business forward in a way that feels right for YOU. I also offer up several different options for scaling (including a few you might not have considered.)
Your Intuition: The Ultimate Biz Building Tool
How successful could you become if you knew exactly what moves to make and when? How would it feel to trust yourself to do the right things? That’s what Camille Kelley and I explore in this week’s episode
Finding Your Voice As A Brand
If you’re the person responsible for creating or managing the content for your business, you might be struggling to find your brand voice - especially if you don’t have a lot of prior experience in copywriting or content creation. The good news is, you can stop over complicating it TODAY because in this episode, we’re going to break down what your brand voice is and why it matters. I’m also going to share 5 super simple tips to help you discover and develop your brand voice so you can boost your fame-factor, stand out from the crowd and get paid to be YOU.
Customer ReviewsSee All
Packed with value!
I love this podcast! As someone newer to the marketing space, I love how packed with actionable information this podcast is. Christy is great at asking her guests the right questions so that we get the answers we need to move forward.
Get your notebook ready!
Extremely informative, fun and motivating. Have so many ideas and tips to move forward with in my business!
Great and inspiring
Packed full of tips for small business owners and entrepreneurs.