74 episodes

What if you could attract the people you actually WANT to work with, render the competition irrelevant, and get paid to do what only YOU can do? The Captivate and Convert Podcast with Christy Cegelski will show you how. As a connection-driven conversion copywriter and email strategist, Christy talks all things copywriting, marketing, and branding. Each week she'll share tips and strategies designed to help you become known in your niche so you'll have ZERO competition, as well as in-depth conversations with other online biz experts. Expect a few fun, thought-provoking "Christy Questions" that just might make you shift in your seat a little bit (because that's the stuff you really want to know!)

Captivate + Convert with Christy Cegelski Christy Cegelski

    • Business
    • 5.0 • 42 Ratings

What if you could attract the people you actually WANT to work with, render the competition irrelevant, and get paid to do what only YOU can do? The Captivate and Convert Podcast with Christy Cegelski will show you how. As a connection-driven conversion copywriter and email strategist, Christy talks all things copywriting, marketing, and branding. Each week she'll share tips and strategies designed to help you become known in your niche so you'll have ZERO competition, as well as in-depth conversations with other online biz experts. Expect a few fun, thought-provoking "Christy Questions" that just might make you shift in your seat a little bit (because that's the stuff you really want to know!)

    What An OBM Does + If/When You Should Hire One With Erika Macauley

    What An OBM Does + If/When You Should Hire One With Erika Macauley

    “Do a time audit… One thing that business owners and CEOs do constantly (and I see so much more in online businesses than brick-and-mortar businesses) is they undervalue their own time.”
    —  Erika Macauley


    If you’ve ever wondered whether an online business manager is a good fit for your business, then you’ll definitely want to tune into this episode!


    You can just call my guest, Erika Macauley, the Chief Get-Sh*t-Done Officer. 


    OBMs and VAs have become extremely popular in the online business world, and I like to say that Erika is the online business manager to the internet stars. She helps visionary entrepreneurs do more of what they like to do… and less of what they don’t.


    Sounds great, right?


    But… what does an OBM actually DO?


    If you need a primer on the magic of OBMs, don’t worry — so did I! In this episode, Erika shares everything you need to know about finding, hiring, and working with the OBM of your dreams. You’ll get the lowdown on what an OBM can do for your biz, at which stage you should think about hiring one, and how to create an amazing onboarding process.


    Hit play and find a new way to work! In this episode, you’ll learn:
    The cost and benefits of working with an OBM — and which types of businesses should hire oneThe many different ways that you can work with an OBM, from launches to VIP days to ongoing The difference between VAs and OBMs, and when to work with eachSubscribe now and never miss a single episode!
    About Erika Macauley: Erika Macauley is an integrator, OBM, and project manager. She helps 6- and 7-figure online creative biz owners pull all their ideas into a stress-free, revenue-generating structure and long-term strategy. 


    Highlights:‌
    00:33  Intro
    01:57  Meet Erika Macauley
    02:49  Erika’s journey
    09:26  Life experience counts!
    11:22  What do OBMs do?
    14:48  OBMs + launches
    16:51  Who should hire an OBM? (+ $$)
    21:49  List your pricing on your website
    25:11  VAs v. OBMs
    29:40  90-day onboarding process ‌
    34:45  Money talk!
    37:43  The Christy Questions
    Please remember to subscribe, rate, and review!
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    Erika Macauley
    https://erikamacauley.com 
    https://www.linkedin.com/in/erika-macauley 
    Instagram: @erika_macauley 


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    Become biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I’ve ever created and I can’t wait for you to get your hands on it! 
    https://christy-cegelski.ck.page/26510b4993 
      
    CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

    • 47 min
    Savvy Self-Care With Rachel Letham

    Savvy Self-Care With Rachel Letham

    “YOU are your business. Therefore, you’ve got to make sure that you’re doing the best that you can for your own wellbeing.”
    —  Rachel Letham


    Should self care actually be a part of your business plan?


    The short answer: YES.


    My guest is Rachel Letham, a positive mindset and self care coach who helps successful-yet-stuck female business owners and stressed-out, ambitious moms achieve professional growth and personal balance.


    The goal? Building businesses that feel as good on the inside as they look on the outside!


    Rachel helps her clients prioritize their self care and wellbeing, because you just can’t build an empire while burnt out. “It doesn’t matter whether you’re a solo business owner or running a team. If your business effectively is YOU, and you’re behind it, there is only a certain amount that you can keep doing and keep maintaining… before certain things give,” Rachel says. 


    By identifying your true needs and finding the right balance of structure and flexibility, you’ll be able to take care of business while ALSO taking care of yourself. 


    In this episode, you’ll learn how to identify and build boundaries around your self care non-negotiables and build your biz without sacrificing yourself in the process!


    Hit play and find a new way to work! In this episode, you’ll learn:
    How to ride the ebbs and flows in your business more mindfully — and successfully establish boundaries during your busy seasonsWhat to consider when establishing and scheduling your self care non-negotiables (and the importance of flexibility)!How to effectively use vision boards to grow your business and create your wellness practice   
    Subscribe now and never miss a single episode!


    About Rachel Letham: Rachel Letham is a UK-based certified positive mindset and self care coach. She works with ambitious business professionals who seek clarity, purpose, direction, and balance. 


    Highlights:‌ ‌
    00:33  Intro
    01:26  Meet Rachel Letham
    04:21  Redefine the hustle + grind
    05:50  Impact of wellbeing on biz
    07:25  Ebbs + flows
    08:28  Self care non-negotiables
    11:48  Balance structure + flexibility
    14:03  Wants v. shoulds 
    18:19  Integrating your non-negotiables
    22:51  Vision board success
    30:10  ‌The Christy Questions
      
    Please remember to subscribe, rate, and review!
      
    ---------------------------
    Rachel Letham
    https://www.rachellethamcoaching.com 
    https://thevisionboardcourse.teachable.com/p/enroll 
    https://www.facebook.com/rachellethamcoach 
    https://www.pinterest.ca/rachelletham 
    Instagram: @rachelletham,  @selfcaresurvivalkit 
    ---------------------------
    Become biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I’ve ever created and I can’t wait for you to get your hands on it! 
    https://christy-cegelski.ck.page/26510b4993 
      
    CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

    • 39 min
    Being An Entrepreneurial Couple With Steven Cegelski

    Being An Entrepreneurial Couple With Steven Cegelski

    “These days, there’s no loyalty at a job. They use you as long as they need you, and then you’re gone. If you have your own customer base… they’re not all going to fire you at once.”
    —  Steven Cegelski


    Quitting your 9-to-5 and launching your own biz can feel pretty scary. Doing it when your partner is ALSO running their own business? Even scarier!


    But when it works, being part of a power couple is fabulously fulfilling!


    My guest for this episode is Steve Cegelski, serial entrepreneur and owner of the full-service water treatment company Clear Chem. He also happens to be my husband.


    Relationships between two self-employed people have their own unique challenges, quirks, and bonuses. This episode is all about navigating entrepreneurial couplehood (I’m looking at you, Beyonce and Jay-Z!).


    From sharing workspaces to switching states, corporate structures to consistency, we share our biggest challenges and lasting lessons. Tune in for a behind-the-scenes breakdown of how each of us built our biz — and why entrepreneurial households actually have a leg up on those still working for others!


    Hit play and find a new way to work! In this episode, you’ll learn:
    The back-up plan that allowed Steven to launch a new business venture with less stressHow we managed the transition into a dual-entrepreneur household (and how margaritas smoothed the way)Steven’s words of wisdom for new and aspiring entrepreneurs — and why entrepreneurship can actually offer MORE stability than the traditional job market  
    Subscribe now and never miss a single episode!


    About Steven Cegelski: Steven Cegelski is the owner of Clear Chem, a full-service water treatment company that creates customized water treatment programs tailored to each customer's specific needs and budget.


    Highlights:‌
    00:33  Intro
    02:25  Meet Steven Cegelski!
    05:33  Steven’s entrepreneurial journey
    10:07  Doomsday scenarios + back-up plans
    12:50  Starting a entrepreneurial household
    14:49  Sharing workspaces
    17:54  Consistency is key
    18:49  No loyalty in the job world
    20:21  The Christy Questions (+ where they came from!)
      
    Please remember to subscribe, rate, and review!
      
    ---------------------------
    GUEST OR OTHER LINKS
    https://clearchemwt.com 
    https://www.linkedin.com/in/stevencegelski 
    ---------------------------
    Become biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I’ve ever created and I can’t wait for you to get your hands on it! 
    https://christy-cegelski.ck.page/26510b4993 
      
    CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

    • 26 min
    ENCORE: Selling On Instagram: What To Do & What NOT To Do

    ENCORE: Selling On Instagram: What To Do & What NOT To Do

    “The online world is so flooded. I teach that you should build that brand foundation first, before you even worry about social media.”
    —  Taylor Daniels


    I’ve heard your requests, and now I’m delivering — this episode is all about best practices for growing your biz using Instagram! My guest for today is Taylor Daniels, brand strategy coach and Instagram expert extraordinaire. 


    In 2019, Taylor was running a virtual assistant agency and noticed a lot of clients were requesting help in standing out on their socials in a saturated market. She also noticed that a lot of them weren’t putting in the effort to build their brand. 


    She found herself teaching them how to up their Insta game and build a solid brand foundation... two things which happened to be her specialties. In 2020, she became a coach.


    Taylor is a genius at leveraging social media and is one of the few people using Instagram the right way, in my opinion.


    “Instagram is a tool to bring people into your space. It’s a place to connect and then bring people into your sales funnel — your email list or Facebook group,” Taylor says. “Yeah, you can close clients on Instagram, but it should be more used as a driving force to get people into YOUR community. And then you can show up in your community every day with warm, hot leads that are ready for you to nurture them.”


    Hit play and find a new way to work! In this episode, you’ll learn:
    > The biggest misconceptions entrepreneurs have about using Instagram as a business tool
    > How many times per week you should be posting (it’s probably less than you think!)
    > Best practices for boosting meaningful and authentic engagement


    Subscribe now and never miss a single episode!


    About Taylor Daniels
    Taylor Daniels helps online service providers take their businesses from side hustle to sold the f*ck out. She offers guidance on brand strategy and marketing, and a big part of what she teaches is how to use Instagram to build your business.


    Highlights:‌ ‌
    02:16  Meet Taylor Daniels
    04:36  Instagram as part of brand strategy
    06:11  Foundation over details
    07:17  Stop sweating vanity metrics
    08:22  When + how to post
    10:02  Instagram as a driving force
    11:26  Show up authentically
    12:53  Seriously, stop sweating metrics!
    14:52  Niche down + reach out
    17:27  Detach from the outcome
    21:09  Follow/unfollow game
    23:17  Stay focused
    27:49  The Christy Questions


    Please remember to subscribe, rate, and review!


    ---------------------------


    TAYLOR DANIELS
    https://www.instagram.com/itstaydaniels_llc 


    ---------------------------


    HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
    https://christycegelski.com/hire-me 


    CONNECT WITH CHRISTY ON INSTAGRAM: 
    https://www.instagram.com/christycegelski

    • 38 min
    ENCORE: How To Generate $75k From Your Freebie

    ENCORE: How To Generate $75k From Your Freebie

    “I knew it would help me… get a pulse on who my audience was.”
    —  Sara Vartanian
      
    Does your lead magnet need a glow-up? It may be time for you to consider going high-touch.
      
    This week’s guest is Sara Vartanian, an incredible launch strategist and copywriter who happens to be one of my besties! Sara has been featured in Forbes and shared her amazing skills in countless popular online programs, so I know you’re going to love what she shares in this episode!
      
    Here’s the scoop: Sara has a really unconventional approach to creating lead magnets — she calls it the Unscalable Lead Magnet Method. It was through this method that Sara was able to land her first few long-term clients… and generate over $75k in revenue.
      
    I’m going to let you know right now — this definitely isn’t your typical PDF freebie!
      
    This conversation is a no-nonsense, no-filter look at the good, bad, and ugly of lead magnets. From lack of focus to bloated value, you’re going to find out in detail where most typical lead magnets go wrong. And after you learn why your freebies aren’t giving you the conversions you crave, you’ll discover how to create lead magnets that’ll position you as your niche’s newest genius unicorn (and earn you some jaw-dropping social proof).
      
    Basically, this is a mini-masterclass you’re not going to want to miss! So hit play and find a new way to work! 
      
    In this episode, you’ll learn:
    >  The common issues plaguing conventional lead magnets — and why they often fall flat.  
    >  How to create super-personalized lead magnets that deliver real value to your audience (and your own biz).  
    >  How to eventually scale your unscalable lead magnet.  
      
    Subscribe now and never miss a single episode!
      
    About Sara Vartanian: Sara Vartanian is a content strategist, copywriter, and happy introvert. She helps introverted entrepreneurs stand out (and show up) with words, so they can make their audience feel deeply seen and heard — while they stay home in their comfy pants.
      
    Highlights:‌ ‌
    01:58  Meet Sara Vartanian.  
    05:14  Accidental copywriter + imposter syndrome.  
    07:25  Where magnets go wrong.  
    10:21  The Unscalable Lead Magnet Method.  
    15:16  The results.  
    17:56  Social proof + two-way value. 
    19:51  Unscalable lead magnets + transformation.  
    24:02  How to resonate.  
    25:30  ‌Scale+ repurpose.  
    28:44  Building relationships.
    29:51  Keep it simple + low-pressure.  
    33:25  The List Playbook.  
    34:19   ‌The Christy Questions
      
    Please remember to subscribe, rate, and review!
    ---------------------------
    https://www.saravartanian.com
    https://www.instagram.com/saravartanian
    https://www.facebook.com/saravartaniansocial
    The List Playbook: https://www.saravartanian.com/list-playbook
    ---------------------------
    HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
    https://christycegelski.com/hire-me
    CONNECT WITH CHRISTY ON INSTAGRAM:   
    https://www.instagram.com/christycegelski

    • 46 min
    Showing Up For Yourself Before Your Business With Alexa Martin

    Showing Up For Yourself Before Your Business With Alexa Martin

    “You can’t think your way into a new state of being. You have to actually get out there and do something.”
    —  Alexa Martin


    Wonder whether working with a coach is all it’s hyped up to be? Then this episode is for you!


    Alexa Martin is a mindset and life coach who helps her clients break up with their phones and fall in love with their lives, but she wasn’t always a believer in the power of coaching.


    In fact, Alexa resisted the idea of working with a coach for a long time... even while actively working on personal development!


    When a nagging voice in her head wouldn’t stop wondering how much more she could achieve with a little help, she decided to go for it.


    Her experience flipped the script.


    Real transformation requires action items and accountability. “Working with coaches is honestly what really, really changed the game for me,” Alexa says. “You’re not going to change your life by listening to another podcast. You’re not going to change your life by reading another book.”


    Not only has Alexa been working with coaches ever since, but her experience inspired her to launch her own coaching career!


    In this convo, we talk about how Alexa went from studying math at MIT to helping people get unstuck in their lives, why you need to let go of the hustle mindset, and the book that first lit the fire inside her!


    Hit play and find a new way to work! In this episode, you’ll learn:
    Why it’s important to put YOURSELF before your business — and how this will actually help you book more clients!How to understand the energy you show up with and change it for the betterWhy you need to create an emotional separation between yourself and your work  
    Subscribe now and never miss a single episode!


    About Alexa Martin: Alexa Martin is a mindset and life coach who teaches people how to break up with their phones and show up for their lives.


    Highlights:‌ ‌
      
    00:34  Intro


    01:24  Meet Alexa Martin


    02:10  Getting over resistance + moving into action


    06:38  Showing up for yourself first


    11:21  Recognize + shift your energy


    13:29  What do you believe about yourself?


    15:48  Becoming “the phone girl”


    17:28  Separate yourself from your biz


    20:59  Rediscover yourself


    24:35  The Christy Questions
      
    Please remember to subscribe, rate, and review!
      
    ---------------------------


    Alexa Martin
    https://www.alexakmartin.com 
    Instagram: @alexakmart 


    Chasing Excellence: A Story About Building the World's Fittest Athletes by Ben Bergeron
    https://www.amazon.com/Chasing-Excellence-Building-Fittest-Athletes 


    ---------------------------
      
    Become biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I’ve ever created and I can’t wait for you to get your hands on it! 
    https://christy-cegelski.ck.page/26510b4993 
      
    CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

    • 34 min

Customer Reviews

5.0 out of 5
42 Ratings

42 Ratings

@kimstewinspired ,

Genius ways to connect with target audience

Love how Christy and her guests share GENIUS ways to connect with our target audience so we truly stand out. SO inspired by #49 on self-sabotage and #60 with Deanna Seymour. Give it a listen, stat!
Kim / @thepodwizegroup

Alexa_K_M_97 ,

Give this show a listen!

Christy, your show is amazing! It is so helpful as an entrepreneur to hear from you and your guests - you give such amazing insights and have been such a help in my journey :’).

Lemon and the Sea ,

Great, practical advice for business owners

As an entrepreneur, I love Christy’s passion for doing things your way. The interviews are so insightful and the questions get to practical advice as well as learning about other businesses.

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