Carl-Gould-#70secondCEO-Change Your Business Messaging Part 2 Carl Gould #70secondCEO

Change Your Business Messaging Part 2
 
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. There's been so much volatility and winter is all about volatility. Since 2005, think about what we've been witnessing and what the economic climate has been like and the political climate has been like. 
 
So nobody knows who to trust and things are so polarized. So you coming out and making a bold claim to the positive doesn't necessarily differentiate yourself in this market today. So I'm going to give you a couple of tactics to use where you can start to differentiate yourself. 
 
Now, this is a lesson I learned in my very first business, but I found that it's become more and more popular is when you in today's market, especially now that we have search and we have AI, right, people don't inquire based on the positives necessarily. 
 
Unless it's something near me, right? I want to get barbecue ribs near me. I want to go, you know, I want to go to a movie near me. Other than that, we are negative and problem-based searchers. 
 
Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.