Carl Gould #70secondCEO

Carl Gould
  • 4.4 (5)
  • Entrepreneurship
  • Updated Daily

A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth Method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You're too busy to be reading this, start listening!

  1. 2d ago

    Your Clients Don't Hate Contracts—They Hate Bad Ones Pt. 2

    Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.   So Jim, what I would do is I would look at what would be favorable, what would be the terms and conditions of the contract that you would be willing to say to a customer: I'll eat the price increase if it comes up in the next whatever 12 months, 24 months, 36 months, whatever.   Here's what I would need in order to guarantee it. And here's what they would need in order to sign the contract. And you work it back and forth until you have something that you think would be favorable enough that they would be willing to sign. Now remember, when you go to them with this, and you say, listen, I'm willing to eat the price difference if you sign this contract. And they're like, "Wow, you must be confident in your ability." I'm like, absolutely.   I don't want to do that, but I'll go with you. Remember, this obnoxious offer, people will either buy. or you will use it as a closing tool for your other levels. So it serves two purposes. But the one thing it will do is it will differentiate you as the guy who's willing to guarantee and put his money where his mouth is. And that will differentiate you.   Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your#70secondCEO.

  2. 3d ago

    Your Clients Don't Hate Contracts—They Hate Bad Ones Pt. 1

    Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.   So Jim, what I would do is I would look at what would be favorable, what would be the terms and conditions of the contract that you would be willing to say to a customer: I'll eat the price increase if it comes up in the next whatever 12 months, 24 months, 36 months, whatever.   Here's what I would need in order to guarantee it. And here's what they would need in order to sign the contract. And you work it back and forth until you have something that you think would be favorable enough that they would be willing to sign. Now remember, when you go to them with this, and you say, listen, I'm willing to eat the price difference if you sign this contract. And they're like, "Wow, you must be confident in your ability." I'm like, absolutely.   I don't want to do that, but I'll go with you. Remember, this obnoxious offer, people will either buy. Or you will use it as a closing tool for your other levels. So it serves two purposes. But the one thing it will do is it will differentiate you as the guy who's willing to guarantee and put his money where his mouth is. And that will differentiate you.   Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your#70secondCEO.

  3. 4d ago

    The 3 Cash Flow Questions Every Business Owner Must Answer

    Hey Everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. Today's topic is - Cash Flow. All right, so give yourself a ranking here: To what degree are you cash flow positive on a monthly basis?  Do you have at least six months of operating expenses in reserve to weather a storm?  Do you have enough buying power in order to take advantage of an opportunity should it present itself?   One is low like, 'Oh my God, help!'10 is high, were really good there. Anything 7.9 and below, and we've got to talk, OK? You want to have, you want to be able to manage credit; that's your buying power. You know, at this level of your business, you know, just buying on cash and always being in cash isn't always the way to go. You want to manage your credit so you are building assets. And are you setting it up, setting aside enough in your business, in your cash flow operations so that you are building a bit of a nest egg? Ok, so you can weather that storm, and you must be managing your expenses so that you are cash flow positive each month.  So, are you cash flow positive? Have 6 months' reserve? Enough buying power?   Like and follow this podcast below. Send me a comment: which of the 3 do you need to work on? I want to hear from you. I am Carl Gould, and this has been your #70secondCEO.

  4. 5d ago

    The Day I Learned What "Obnoxious" Really Meant Pt. 2

    Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. And that, you know, remember, I'm seventh grade. I'm 11 years old, and I just got called what I now think is a swear word. So that whole night I remember it sitting with me, and I was thinking, you know, what was she implying? Was she saying I was disgustingly objectionable? I was highly offensive. And I remember that night. I gotta tell you, I was pissed off at first, but then I went through a range of emotions. When I read this definition, mostly I was angry, right? If I was so out of bounds at that point, Shouldn't she have taken me aside and explained to me what she was observing, or offered guidance or coaching or teaching, you know? Wasn't that a teachable moment that I was enrolled in this school to receive if it was so bad, if I was disgustingly objectionable, right? I was a little bit more like that definition really sat with me that night, and when the full weight of the entire situation finally hit me, I gotta tell you, I was not very, very happy.  Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.

  5. 6d ago

    The Day I Learned What "Obnoxious" Really Meant Pt. 1

    Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.  They don't make obnoxious like they used to. I remember the first time I was called obnoxious. I was in the seventh grade. And I was joking in class with some of my friends. We were probably just being louder than we should have been, probably in a more inappropriate manner than we were in class. But I must have said something that my teacher overheard, you know, and she didn't like it because she came up to me and she said to me, " Carl, you're being obnoxious. And I could tell that she wasn't happy with me or what I said, but I didn't know what the word obnoxious meant. I don't know what I may have said that upset her. And I certainly didn't see anything wrong with what was going on, right? But all my friends and I, we were just laughing and having a good time. So in the beginning, funny enough, I took it as a compliment. I thought obnoxious was a compliment. So, talking about ignorance being bliss, I was out of my mind happy. So at first I could tell she wasn't happy. So I felt like I did something wrong, but I didn't really think I did anything wrong. So that night, I didn't say anything at the time. That night I went home, and I looked up the word obnoxious. And you know what I found? I found that it meant odiously or disgustingly objectionable and highly offensive.  Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.

  6. Aug 21

    Make It Easy to Say Yes: The Simple Secret to More Sales Pt. 2

    Hi Everyone, Carl Gould here, your #70secondCEO, just over a minute of investment per day for a lifetime of results.  If I have an airline mileage account, here would be my IDEAL point system, ready? Ready? Take this down, you're going to want to know this one. Earn them, use them! Yeah! Alright, see you, everybody. No, I'm just kidding. It is so hard to use my damn mileage account. Like I've got- it's like an act of Congress to be able to cash these damn things in. They're ridiculous. It's too hard to be your customer sometimes. You have to realize that you are this giant elephant to your client, and they don't go to school to learn how to be your customer. You have to make it easier for them. So, what do purchasers like in this economy? They like self-directed experiences. They want to be able to design their experience. That's right, they come in, they look at the Chinese menu, you say, I'll have one of those, one of those, one of those. I'm happy! I'll come in, and I'll want to buy a car. So instead of you just showing me what's on the lot, I want to go to the website, and I want to design it. I love that. Where else can you allow the customer to design their invention? So take your product, here's how you do it, take your product and service offering, break it down into its smallest bits, and allow them to buy those little tiny bits.  Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.

  7. Aug 20

    Make It Easy to Say Yes: The Simple Secret to More Sales Pt. 1

    Hi Everyone, Carl Gould here, your #70secondCEO, just over a minute of investment per day for a lifetime of results. This one is called flexible consumption. This is another way that you can start to generate revenue in your business. My father always used to say to me when I would complain, " Ugh, my sales cycle's taking too long, Dad. I'm not getting the clients I want; they're not paying what I want. He said, "Carl, Carl, it's really simple, you're not making it easy enough for them to say yes. You make it easy for them to say yes, they're going to say, yes. If you're not getting the results you want in business, you're not making it easy enough to say yes. You're making it too complicated." Good one, Dad. Alright, so, I've got to go back, and I've got to look at my product and service offering. How can I make it easier to say - YES! Well, here are a few ways to do it: Bundle your services together. You know if I walk into a restaurant and say I'd just like an omelet. What kind of egg? I don't know; you know you can have a brown egg, you can have a big egg, you can have a jumbo egg. Ok, ehhh, brown. What kind of cheese do you want? You want mozzarella, you want parmesan? Eh, you know, if it's that hard to order an omelet, I don't want to come here anymore! Make it easy for me! Alright? Give me a few easy choices so I can just walk in and say, OMELETTE, and it shows up.  Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.

  8. Aug 19

    Stop Letting Scheduling Conflicts Steal Your Success Pt 2

    1825. Stop Letting Scheduling Conflicts Steal Your Success 2 Hi Everyone, Carl Gould here, your #70secondCEO, just over a minute of investment per day for a lifetime of results.  Sometimes when you're in the jar, you can't read the label, alright, so, I know it sounds silly, but we're out here reading the label for you. Ok, so do yourselves the favor of holding each other to getting it on your calendar. So, if we wrote November 1st, 2023 at 12 oclock put it in your calendar as an appointment and invite the person you're doing it with to that appointment, that's our weekly meeting to talk about PTO approvals, so this is our weekly meeting, if I have to send a marketing budget draft to somebody, make an appointment with that person, on that moment I'm going to send it. That's when we're going to have that meeting. So, you know you have the right action item if you can put it into your phone as an appointment. When we talk about leveraging technology later, whoever is in that session, we're going to talk about how to use your calendar as your ops manual. The calendar- the old thinking that that's my appointment calendar. That is like so last week, we're not doing that anymore, it's your ops manual.  Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.

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A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth Method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You're too busy to be reading this, start listening!

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