Carol A. Lipscomb, "The Lady Makes Boots: Enid Justin & the Nocona Boot Company" (Texas Tech UP, 2021‪)‬ New Books in the American West

In the summer of 1925, Enid Justin--daughter of H. J. Justin, founder of legendary Justin Boots--announced to her family that she was going to start her own boot company in her hometown of Nocona, Texas. The announcement shocked her family, who prophesied failure and begged her to reconsider, but thirty-one-year-old Enid’s mind was made up. What followed would be a multi-decade saga of tenacity, endurance, dedication, and entrepreneurial success.
The Lady Makes Boots: Enid Justin & the Nocona Boot Company (Texas Tech UP, 2021) is the first biography of Enid Justin, lady bootmaker and the visionary who founded the Nocona Boot Company. Utilizing archival material, hundreds of newspaper articles from across the U. S. and beyond, and many personal interviews with Justin family members and boot company employees, The Lady Makes Boots tells the complete story of this multi-faceted woman and the growth of her small-town business to a multi-million-dollar corporation. Remembered fondly as the hard-working “Miss Enid”, Justin led the Nocona Boot Company through a seventy-four year history that included the Great Depression, World War II, and countless other challenges. Enid Justin was a true Texas pioneer: this is her story, stitched and bound.
Jane Scimeca is Professor of History at Brookdale Community College
Learn more about your ad choices. Visit megaphone.fm/adchoices
Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/american-west