39 min
CEO Kurt Philip on Converting Customers For Your Online Business: The ROI Online Podcast Ep. 111 The ROI Online Podcast
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- Entrepreneurship
Have you poured tons of money into your website only to have people come to your site without making a purchase? In this episode of the ROI Online Podcast, CEO Kurt Philip talks about how he helps online businesses convert more customers from their existing website visitors.
Kurt is the Founder and CEO at Convertica, which takes conversion rate optimization (CRO) off your plate in a done-for-you approach. Their specialists allow you to maximize revenue from your current search engine rankings or paid advertising campaigns on your Affiliate, Lead Generation, or eCommerce website. Kurt travels to speaking engagements and conferences around the world where he helps to further the science of CRO and exchanges emerging strategies with other industry leaders.
Sometimes as business owners we believe that having a great website is going to magically get us more traffic and convert customers. But it’s actually a combination of many tools and strategies that will make your online business thrive and maximize your revenue.
Among other things, Kurt and Steve discussed:
Kurt and Convertica’s backstory What conversion rate optimization is, how to find your current conversion rate, and why it matters for your companyHow to stop focusing on making Google happy and start making your human customers happyExamples of good funnel processes The minimal amount of traffic your website needsHow working remotely changed Kurt’s business and its cultureHow Kurt would approach the conversion process for courses or teaching classes
You can learn more about Kurt here:
Follow Kurt on LinkedIn
You can learn more about Convertica here:
https://convertica.org/
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show
Have you poured tons of money into your website only to have people come to your site without making a purchase? In this episode of the ROI Online Podcast, CEO Kurt Philip talks about how he helps online businesses convert more customers from their existing website visitors.
Kurt is the Founder and CEO at Convertica, which takes conversion rate optimization (CRO) off your plate in a done-for-you approach. Their specialists allow you to maximize revenue from your current search engine rankings or paid advertising campaigns on your Affiliate, Lead Generation, or eCommerce website. Kurt travels to speaking engagements and conferences around the world where he helps to further the science of CRO and exchanges emerging strategies with other industry leaders.
Sometimes as business owners we believe that having a great website is going to magically get us more traffic and convert customers. But it’s actually a combination of many tools and strategies that will make your online business thrive and maximize your revenue.
Among other things, Kurt and Steve discussed:
Kurt and Convertica’s backstory What conversion rate optimization is, how to find your current conversion rate, and why it matters for your companyHow to stop focusing on making Google happy and start making your human customers happyExamples of good funnel processes The minimal amount of traffic your website needsHow working remotely changed Kurt’s business and its cultureHow Kurt would approach the conversion process for courses or teaching classes
You can learn more about Kurt here:
Follow Kurt on LinkedIn
You can learn more about Convertica here:
https://convertica.org/
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show
39 min