In this episode, Edo Segal, Co-Founder & CEO of Touchcast, is joined by Laurent Diot from Fiat, to discuss how Fiat, part of the Stellantis Group, is reimaging its entire customer journey to deliver a real time 3D virtual showroom in the metaverse, through its partnership with Touchcast. This new experience combines a digital-first experience with the personal touch of a live concierge, resulting in a no-barriers approach that offere a friendly end-to-end brand experience.
Laurent Diot is the Chief Marketing Officer at Fiat. Laurent has a master in Engineering Management from l’École Centrale Paris and 25 years’ international experience in the automotive world. Previous roles include Deputy General Manager, Sales and Marketing at Dongfeng-Renault Automotive Co. in China and CEO of Renault Portugal.
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Touchcast is the world’s leading enterprise metaverse company. A pioneer in the use of Mixed Reality and Artificial Intelligence, we bring people together by breaking down the barriers of space, time, and language.
Information
- Show
- FrequencyUpdated Weekly
- PublishedJanuary 31, 2023 at 10:56 PM UTC
- Length13 min
- RatingClean