Changing Marketing’s Perceived Value Within a Sales-Led Organization (Laura Erdem‪)‬ Revenue Alignment Podcast (R.A.P.)

💥 New Podcast Alert 💥

Our next guest Laura is someone that it was a real pleasure interviewing because of how much energy and insight she brought to the show

In this episode of Revenue Alignment Podcast Laura and I talk about:

1️⃣ Why Marketing Isn’t Valued by Sales in Most companies (and how to change it)

2️⃣ Achieving better alignment between marketing and sales through departmental collaboration

3️⃣ Where to start if no alignment between both functions currently exists

4️⃣ How to use social selling to get internal buy-in and communicate Marketing’s value

You can watch the video version on YouTube @ ICAD Marketing



#marketing #sales #revenuealignment