43 episodes
Changing the Game in Revenue Growth, Presented by SAP Bonnie D. Graham
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- Technology
The digital economy has transformed the way B2B buyers discover, research and purchase products and services. They rely on digital resources for a majority of the buying journey, and they use their mobile devices to access and gather that information. They don’t want or need to deal with a salesperson until the actual purchase decision.
Today’s B2B buyer differs from company to company and from generation to generation. With a multitude of digital and social channels, it’s imperative that your company present itself with the same message, tone, voice and look across all channels to deliver a consistent experience at every touchpoint in the buyer’s journey.
Changing the Game of Revenue Growth brings you thought leaders with expertise across the buyer’s journey so you can proactively connect with buyers on their terms to help you grow revenue and build long-term loyalty.
Changing the Game of Revenue Growth with Game Changers, presented by SAP, on The Business Channel.
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Testing and Planning for Continued Revenue Growth
The buzz: “Market like the year you are in!” (Gary Vaynerchuck).
The new customer journey is changing, but testing and planning remain key cornerstones for gauging your marketing and sales programs’ health. -
B2B Revenue Growth: Strategic Social Engagement
The buzz: “Marketing to businesses is very different than marketing to individual consumers” (blog.hubspot.com).
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B2B Revenue Growth: Embracing The Customer Experience
The buzz: “Business-to-business vendors seem unaware that corporate purchasing decisions are made by human beings….” (sloanreview.mit.edu).
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Encore: B2B Loyalists: The Journey to Lifelong Brand Loyalty
The buzz: “There is a big difference between a satisfied customer and a loyal customer” Shep Hyken. Your B2B business success can no longer rely on advertising alone.
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B2B Loyalists: The Journey to Lifelong Brand Loyalty
The buzz: “There is a big difference between a satisfied customer and a loyal customer” Shep Hyken. Your B2B business success can no longer rely on advertising alone.
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B2B Revenue Growth: One-team Approach
The buzz: “Increasing a company’s growth trajectory is rarely about discovering some brand-new strategy or tactic…it’s really about making better use of the resources you already have” (Mike Carroll, nutshell.com).