13 episodes
Chaos to Conversions: A Podcast on Launching and Email Marketing Melanie Battistelli, OBM and Branda Villacob, Copywriter
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- Business
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5.0 • 13 Ratings
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Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down.
Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around the next best steps to take to move your business forward...without working 80 hours a week. From email marketing to KPIs, content planning, SEO, mindset, and more, this podcast will be your new business toolkit.
Your hosts, Melanie and Branda, are two entrepreneurs navigating the ups and downs of running a business. Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue. Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals. They’ve teamed up to bring you actionable tips and strategies, so you can launch your program, make your first hire, tackle all things copywriting, and more.
Tune in each Tuesday to be a part of the honest conversation (and laugh along with them). After listening, follow along on Instagram @duxburydigital and @therelevantcollective.
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How (And Why) You Should Relaunch That Old Offer
In this episode, Melanie dives into the importance of revisiting and relaunching old offers that may not have performed well initially. She emphasizes that failure is not final and that there is value in learning from past launches. Tune in for strategies on analyzing past failures, identifying unrealistic expectations, and updating marketing approaches. Using her own experiences as examples, Melanie offers insights into understanding why offers may have flopped and how to breathe new life into them.
Tune in as Melanie discusses:
The importance of relaunching old offers.Reflecting on past failures and learning from them.Strategies for relaunching old offers successfully.Unlock the Secret to a Less Stressful Launch
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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
Does Launching Ever Get Easier? with Malia Rivera
In this episode, hosts Branda and Melanie welcome Malia Rivera, a former middle and high school math teacher turned Teachers Pay Teachers (TPT) guru. Malia shares her journey from starting her TPT store in April 2020 to achieving four-figure months within six months. Now, she helps teachers monetize their existing resources on TPT. Tune in as Malia discusses her course launch experiences, the power of beta launches, the importance of feedback, and the transformative impact of strategic support in her most recent successful launch.
Tune in as we discuss:
The importance of beta launches and gathering feedback from participants.Malia's TPT course designed to help teachers sell their resources on TPT.Malia's experience with imposter syndrome and overcoming challenges.Connect with Malia:
Instagram @themaliarivera
Website learn.maliarivera.com
Facebook Group Teachers Pay Teachers for Beginners
Join The New Teacher Seller!
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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
Clients from Hell (& How to Deal With Them)
In the episode, hosts Branda and Melanie dive into the realm of client mishaps and tough lessons learned. From botched projects to mismatched expectations, they share real stories from service providers in the online business world. With humor and honesty, they explore the ups and downs of navigating client relationships and offer insights on setting boundaries and communicating expectations upfront. Join them as they provide practical, no-BS strategies for growth and share relatable experiences to help you feel less alone in your own client's challenges.
Tune in as we discuss:
Client mishaps and lessons learned.Setting expectations and boundaries.Managing client feedback and revisions.Leave us a review here!
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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
Want to Hire a Copywriter? Things You Need to Know
In this episode, Branda delves into the intricacies of hiring a copywriter, offering insights into the essential considerations when seeking professional writing assistance. From understanding the role of a copywriter to preparing your business for collaboration, Branda navigates through the process with expertise. Additionally, she provides valuable guidance on setting reasonable expectations for working with a copywriter, ensuring clarity on the roles and responsibilities involved. Tune in as she shares her wisdom on harnessing the power of persuasive copy to drive conversions and elevate your business presence.
Tune in as Branda discusses:
Preparation before working with a copywriter.Common misconceptions and expectations in copywriting.Process of working with a copywriter.
Mentioned in this episode:
Copywriting Retainer Services therelevantcollective.com/retainerCopywriting Portfolio therelevantcollective.com/portfolio________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
Skip the Launch Overwhelm with These Tips
In this episode, Melanie shares three essential tips to overcome overwhelm during product launches. From cultivating the right mindset to staying organized and planning strategic content, Melanie offers practical strategies to navigate the ups and downs of online business. Get ready to learn how to shift your mindset, streamline your launch process, and create engaging content to drive success in your entrepreneurial journey.
Tune in as Melanie discusses:
Importance of having the right mindset before launching a product.Organizational strategies for launching.Planning and creating content to engage the audience and lead them through the pre-launch, inspiration, and conversion phases.________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective -
What The Hell Is Pre-Launch And Why Do You Need It?
In the episode, hosts Branda and Melanie dive deep into the critical phase of pre-launching strategies for online businesses. They explore the importance of informing, inspiring, and inviting potential customers during this crucial period, offering practical insights and examples to help listeners navigate the complexities of launching successfully. Join them as they share invaluable tips to take your business from chaos to conversions.
Tune in as we discuss:
Importance of a pre-launch strategy for successful business launches.Significance of informing, inspiring, and inviting potential customers during the pre-launch phase.Examples and breakdowns of pre-launch content creation across different platforms.Mentioned in the episode:
CWC Waitlist: https://bit.ly/onestopworkshop Retainer Waitlist: https://www.therelevantcollective.com/retainerEpisode 4: https://www.buzzsprout.com/2305929/14670261Episode 6: https://www.buzzsprout.com/2305929/14715198________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective
Customer Reviews
Must listen for small biz owners!
I love listening to Melanie and Branda their knowledge is unparalleled. Must listen with actionable steps!
-Mrs Moes Modifications
Refreshing takes on business things!
Melanie and Branda are so helpful, relatable, and fun! They take really high-level business topics and make the accessible and less overwhelming. I highly recommend listening if you want some easy-to-implement business tips!
Loving this!
Just binged the first few episodes and already can’t wait for more! I love the way they present information and give actionable suggestions! - Maggie Wilkinson
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