School of Sellers: TPT Strategies, Tips, + Seller Stories

Erin Waters - Tips for Teacher Sellers
School of Sellers: TPT Strategies, Tips, + Seller Stories

Erin Waters from School of Sellers helps teacher sellers like you run an online business in a way that feels doable. Discover how you can make your business work harder so that you spend less time in To-Do Town and more time doing what you love. Many teachers launch online businesses to live a freer, happier life. These same teachers soon find themselves swamped by tasks and surrounded by pressure to do all the things. As a result, their life becomes harder. So what the heck? Self-proclaimed Type B Teacher-turned entrepreneur, Erin knows this Catch-22 scenario all too well. In her 10 years of selling teaching resources online, it has become her mission to simplify her business—and now yours too! On School of Sellers, she will offer insight and tips for productivity, content creation, marketing, and beyond. Hit follow or subscribe now and show your business, once and for all, who’s really the boss.

  1. 9 HR. AGO

    159. 3 Bundles Tips to Make Your Business Explode Featuring Allison Wienhold [Blast From the Past Series]

    What’s the secret to boosting sales while simplifying a buyer’s experience? TPT bundles! In this blast from the past episode, I’m joined by Allison Wienhold, a seasoned TPT seller and former Spanish teacher, to uncover the power of product bundles.  Allison shares how bundling transformed her sales strategy - and how it can do the same for you. We’re giving you our top tips for creating TPT bundles that work, including some of the lesser-known bundling techniques. TPT bundles can streamline the buying experience, maximize your earning potential, and ultimately make your products indispensable. We hope these bundling tips give you some new creative ideas for pairing your products this year! Show Notes: https://schoolofsellers.com/episode159/ Resources: 🤝 Connect with Allison on Instagram @misclaseslocas 🔥 Join Ignite today: https://schoolofsellers.com/ignite 💻 Follow along on Instagram @school.of.sellers. ❤️ Loving this podcast? Rate and write a review on Apple Podcasts here! 🗣 Continue the conversation in The School of Sellers Facebook group. Related Episodes to Enjoy: Episode 158, The Copycat Battle: What’s Fair, What’s Not, + What to Do When it Happens to You Featuring Kerry Tracy [Blast From the Past Series]Episode 157, A Farewell to 2024: What I’m Leaving Behind & Bringing With Me in the New YearEpisode 131, 3 Types of Upsells You Should Be Using in Your Teacher Business

    17 min

  2. DEC 16

    158. The Copycat Battle: What's Fair, What's Not, + What to Do When It Happens to You Featuring Kerry Tracy [Blast From the Past Series]

    To wrap up 2024, I’m playing a few of our all-time most downloaded School of Sellers episodes! To kick this series off, let’s start with an episode that resonated with SO MANY of you - having your resources copied on TPT. It’s a tough subject, but one that deserves open and honest discussion. To tackle it, I’m joined by one of my close TPT friends, Kerry Tracy. Together, Kerry and I share our experiences with being copied - from the initial sting to the rollercoaster of emotions that follow. We also talk about how we’ve grown in the way we handle these situations and offer practical advice for anyone facing the same challenges. Whether you’ve already dealt with copying or you’re worried about it happening to you in the future, this conversation is packed with tips to help you navigate it all with confidence and peace of mind. We hope you enjoy this real and raw chat about a not-so-fun part of the TPT journey - but one that we can learn to handle together! Show Notes: https://schoolofsellers.com/episode158/ Resources: 🔥 Join Ignite today: https://schoolofsellers.com/ignite 💻 Follow along on Instagram @school.of.sellers. ❤️ Loving this podcast? Rate and write a review on Apple Podcasts here! 🗣 Continue the conversation in The School of Sellers Facebook group. Related Episodes to Enjoy: Episode 157, A Farewell to 2024: What I’m Leaving Behind & Bringing With Me in the New YearEpisode 154, What Taylor Swift Has Taught Me About Business: Seller Swifties Weigh InEpisode 153, 2025 TPT Seller Trend Predictions: How TPT Sellers Can Thrive in 2025

    42 min

  3. DEC 9

    157. A Farewell to 2024: What I'm Leaving Behind & Bringing With Me in the New Year

    It’s hard to believe, but this is the fourth full year of the School of Sellers Podcast! As we wrap up another year, I want to extend my gratitude to you for not only listening to this show, but also connecting with me through emails, DMs, and more. It keeps me going to hear from you! With the end of the year around the corner, I want to share with you what I’m leaving behind in 2024, like feeling guilty when things don’t get done and letting my dashboard dictate my days! Then I’ll go into what I’m planning to bring with me into 2025, such as data-driven decision making and diversifying my income. What will YOU be ditching from 2024 and what will you take into the new year? Share with me on Instagram @school.of.sellers or in a review on Apple Podcasts. Thank you for sharing this year’s journey with me. Here’s to a new year filled with opportunities and happiness! Show Notes: https://schoolofsellers.com/episode157/ Resources: 🔥 Join Ignite today: https://schoolofsellers.com/ignite 💻 Follow along on Instagram @school.of.sellers. ❤️ Loving this podcast? Rate and write a review on Apple Podcasts here! 🗣 Continue the conversation in The School of Sellers Facebook group. Related Episodes to Enjoy: Episode 156, Diversify Your Teacher Business: Building a Brand & Selling Physical Products with Christina SpencerEpisode 153, 2025 TPT Seller Trend Predictions: How TPT Sellers Can Thrive in 2025Episode 151, Diversify Your Teacher Business: Unlocking the Potential of TikTok for TPT Sellers with Nancy Chung

    11 min

  4. DEC 2

    156. Diversify Your Teacher Business: Building a Brand & Selling Physical Products with Christina Spencer

    From selling your digital resources on your own website to podcasting to affiliate marketing and more, there are so many ways to diversify your teacher business income! But have you ever considered selling physical products? My guest today, Christina Spencer, is here to share how she does just that. Christina and I first met while working on our Master’s of Education for Early Childhood at The Ohio State University. Since then, Christina has gone on to teach in Abu Dhabi, launch her business selling physical products, and travel around the world. While teaching, Christina saw a huge lack of representation in educational products, so she created them herself!  In this episode, Christina dives into the mission behind her company, ABSee Me, and how it’s making a big impact on students, teachers, and parents. She also explains how she got started with selling physical products and the pros and cons of taking this route. You’ll even hear the details that come with selling physical goods such as where she houses the products and how they get to her customers. Show Notes: https://schoolofsellers.com/episode156/ Resources: 🎧 Listen to more episodes about diversifying your teacher business 🔥 Join Ignite today: https://schoolofsellers.com/ignite 💻 Follow along on Instagram @school.of.sellers. ❤️ Loving this podcast? Rate and write a review on Apple Podcasts here! 🗣 Continue the conversation in The School of Sellers Facebook group. Connect with Christina: ABSee Me websiteInstagram: @absee.me Related Episodes to Enjoy: Episode 151, Diversify Your Teacher Business: Unlocking the Potential of TikTok for TPT Sellers with Nancy ChungEpisode 144, Diversify Your Teacher Business: Affiliate Links, Podcast, & More With Brittany NaujokEpisode 141, Diversify Your Teacher Business: All About Memberships With Lisa McHargueEpisode 66, Outside-the-Box Offers: A Tale of One Seller’s Success (with Special Guest Amanda Cardenas)

    28 min

  5. NOV 25

    155. 12 Questions with Deedee Wills: Real Talk About TPT Success and Life

    Today I’m sitting down with a beloved seller in the TPT community - Deedee Wills! Deedee is someone I consider a true legend and has also been an integral part of the School of Sellers community over the years. I honestly can’t believe this is the first time she’s on the podcast! During our conversation, I’m firing all kinds of questions at Deedee about her TPT success and personal life. You’ll hear how Deedee transitioned from a medical career to teaching to the world of TPT. We also discuss how TPT has changed over time, our TPT feature wishlists, moments of resilience, how Deedee has simplified things in her business, and what she has focused on most in her TPT store over the last couple of years. As always, we talk fun stuff too! Deedee lets us into her personal life and shares about her ideal day off work, favorite foods, what she’s currently reading, and more. Whether you are familiar with Deedee or not, I know you’ll find this conversation enjoyable and inspirational. So grab your Diet Coke (our personal favorite) and listen in! Show Notes: https://schoolofsellers.com/episode155/ Resources: 🔥 Join Ignite today: https://schoolofsellers.com/ignite 💻 Follow along on Instagram @school.of.sellers. ❤️ Loving this podcast? Rate and write a review on Apple Podcasts here! 🗣 Continue the conversation in The School of Sellers Facebook group. Related Episodes to Enjoy: Episode 142, Catching Up with Abby Mullins: 12 Questions About Life, Business, + BeyondEpisode 138, Meet the Seller: 20 Questions with Michelle StaleyEpisode 125, A Decade on TPT: 10 Questions for 10 Years (Featuring Abby Mullins)Episode 135, Sellers Actually with Amy Lemons: OG Seller Success WITHOUT a Huge Team

    38 min

  6. NOV 18

    154. What Taylor Swift Has Taught Me About Business: Seller Swifties Weigh In

    We can all agree that Taylor Swift is an icon in today’s culture. And while she’s a worldwide celebrity, we may have more in common with her than you think, especially as it pertains to our businesses. Whether you’re a lifelong Swiftie or a curious bystander, there’s no denying the parallels between Taylor’s journey and our own as educators and entrepreneurs.  I’m joined by fellow TPT sellers in this episode to highlight what their favorite Taylor Swift lyrics have taught them about business. If you’re not a Taylor Swift fan, shake it off and stick with me (see what I did there?)! You’ll hear how Taylor’s lyrics, resilience, and authenticity have inspired our business ventures and personal growth.  Who knows…you just might feel a touch of that Taylor Swift magic after listening. Like Taylor says, ‘I don’t know about you, but I’m feeling 22’ - so go ahead, embrace that fearless energy and take your next steps in business with confidence and creativity!  Thank You to Our Contributors! Brittany Verlenich: @teachblogtravel Jivey: @ideasbyjiveyShawna: @caffeinatedandcreativeJaymie: @firstgradecentersandmore | First Grade Centers and MoreBrittany Naujok: @colorado_classroom | The Colorado Classroom | The Teaching Toolbox podcastKelsey: @educateandrejuvenateHa: @hellomrsdinh Show Notes: https://schoolofsellers.com/episode154/ Resources: 🔥 Join Ignite today: https://schoolofsellers.com/ignite 💻 Follow along on Instagram @school.of.sellers. ❤️ Loving this podcast? Rate and write a review on Apple Podcasts here! 🗣 Continue the conversation in The School of Sellers Facebook group. Related Episodes to Enjoy: Episode 154, Seller Book Club Chat: Big Magic with Janice Cook and Kassaundra FosterEpisode 143, Coffee Chat with Erin & Ashley: TPT Changes, Product Inspiration, & All Things FOOD!Episode 138, Meet the Seller: 20 Questions with...

    13 min

  7. NOV 11

    153. 2025 TPT Seller Trend Predictions: How TPT Sellers Can Thrive in 2025

    The TPT world is ever-changing, and I know that many of you are looking for ways to grow, and maybe even pivot how you’re doing things in your business. If you’re searching for strategies to take into the new year, you’ve come to the right place! Today I’m diving into four major predictions for business trends that will help shape your plans for 2025. For each trend, I’m also breaking down three actionable ideas to help you start your year strong. Whether you’re looking for ways to expand your audience or advice on which TPT product to create or optimize next, I’ve got you covered. Let’s thrive in 2025! I can’t wait to see how you leverage these ideas! Don’t forget to sign up for this year’s Jumpstart Your Year Workshop. We’ll plan out your business steps for 2025 and determine how you can stay relevant, connect with buyers in fresh ways, and take your business to the next level. Show Notes: https://schoolofsellers.com/episode153/ Resources: 🗓 Jumpstart Your Year Planning Workshop for Sellers 📈 YDP SEO Tools (affiliate link) 🎧 Diversify Your Teacher Business Podcast Series 🔥 Join Ignite today: https://schoolofsellers.com/ignite 💻 Follow along on Instagram @school.of.sellers. ❤️ Loving this podcast? Rate and write a review on Apple Podcasts here! 🗣 Continue the conversation in The School of Sellers Facebook group. Related Episodes to Enjoy: Episode 152, What Planner Type Are You? (Quiz Results Reveal with Erin & Ashley)Episode 149, 3 Ways to Help Future You ThriveEpisode 75, 3 Words I’m Taking to the New YearEpisode 74, 3 Ways to Prepare Your TPT Business for the New Year

    12 min

  8. NOV 4

    152. What Planner Type Are You? (Quiz Results Reveal With Erin & Ashley)

    As we get ready to begin a new year, planning is top of mind. As they say, if you fail to plan, you plan to fail. While that might be a little over the top, there’s a lot of truth to it! Having a consistent planning process sets you up for success in your teacher-seller business. I could sit here all day and share my method for planning and organization in business. But, we all have different personalities, and unique businesses, and are in various seasons of life…so we need different tools! That’s why I created a new planner personality quiz. This quiz will give you a deep look at who you are as a TPT seller and uncover your exact planning path, tools, and superpowers to leverage this year. Ashley and I are acting as your guinea pigs and have been the first two people to take the quiz! We’re here to share our planner type results with you in this episode. Will you be a “Go with the Flow Fran”, “Day by Day Debbie”, “Action Jackson”, or something else? Join us in Jumpstart and take the planner type quiz here. Then, share your results in the School of Sellers Facebook group! Show Notes: https://schoolofsellers.com/episode152/ Resources: 🗓 Jumpstart Your Year: https://schoolofsellers.com/jumpstart ✏️ Planner Personality Quiz: https://schoolofsellers.com/plannerquiz 🔥 Join Ignite today: https://schoolofsellers.com/ignite 💻 Follow along on Instagram @school.of.sellers. ❤️ Loving this podcast? Rate and write a review on Apple Podcasts here! 🗣 Continue the conversation in The School of Sellers Facebook group. Related Episodes to Enjoy: Episode 105, The Great Planner Debate: Which One is Best for TPT Sellers? (With Special Guests Lisa Mattes + Ashley Wright)Episode 120, Making Sense of SOPs: A Seller’s Guide to This Time-Saving HackEpisode 112, I Made My Business Plans…Now What? (4 Post-Planning Must-Dos)Episode 74, 3 Ways to Prepare Your TPT Business for the New Year

    22 min
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4.9
out of 5
102 Ratings

About

Erin Waters from School of Sellers helps teacher sellers like you run an online business in a way that feels doable. Discover how you can make your business work harder so that you spend less time in To-Do Town and more time doing what you love. Many teachers launch online businesses to live a freer, happier life. These same teachers soon find themselves swamped by tasks and surrounded by pressure to do all the things. As a result, their life becomes harder. So what the heck? Self-proclaimed Type B Teacher-turned entrepreneur, Erin knows this Catch-22 scenario all too well. In her 10 years of selling teaching resources online, it has become her mission to simplify her business—and now yours too! On School of Sellers, she will offer insight and tips for productivity, content creation, marketing, and beyond. Hit follow or subscribe now and show your business, once and for all, who’s really the boss.

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