School of Sellers: TPT Strategies, Tips, + Seller Stories

Erin Waters - Tips for Teacher Sellers
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Erin Waters from School of Sellers helps teacher sellers like you run an online business in a way that feels doable. Discover how you can make your business work harder so that you spend less time in To-Do Town and more time doing what you love. Many teachers launch online businesses to live a freer, happier life. These same teachers soon find themselves swamped by tasks and surrounded by pressure to do all the things. As a result, their life becomes harder. So what the heck? Self-proclaimed Type B Teacher-turned entrepreneur, Erin knows this Catch-22 scenario all too well. In her 10 years of selling teaching resources online, it has become her mission to simplify her business—and now yours too! On School of Sellers, she will offer insight and tips for productivity, content creation, marketing, and beyond. Hit follow or subscribe now and show your business, once and for all, who’s really the boss.

  1. 5D AGO

    169. How to Build a Sales Funnel That Sells Your TPT Products on Autopilot

    If you’ve ever wished your TPT products could sell themselves while you focus on creating, this episode is for you! Sales funnels might sound intimidating, but they’re actually a game-changer for TPT sellers looking to grow their business without constantly chasing sales. In this episode, I break down exactly how a well-structured funnel can take potential buyers on a journey, from discovering your resources to becoming loyal, repeat customers. You’ll learn how to attract the right audience, nurture them through strategic email sequences, and ultimately convert them into paying customers…all on autopilot. We walk through a real-world example of how a simple freebie can lead to long-term sales, plus share key strategies to overcome common seller struggles, like one-time buyers and freebie seekers who never convert. And if the tech side of funnels has ever felt overwhelming, don’t worry! I’ve got tips to simplify the process and help you get started. If you’re ready to stop hoping for sales and start building a system that works for you, Ignite is the perfect next step. This quarter inside Ignite, we’re walking through the entire sales funnel process step by step - from setting up your freebie to writing the exact emails that turn buyers into repeat customers. With coaching, templates, SOPs, and all the support you need, you won’t have to figure it out alone. Join us inside Ignite and start making your sales funnel work for you! Show Notes: https://schoolofsellers.com/episode169/ Resources: 🔥 Join Ignite today: https://schoolofsellers.com/ignite 💻 Follow along on Instagram @school.of.sellers. ❤️ Loving this podcast? Rate and write a review on Apple Podcasts here! 🗣 Continue the conversation in The School of Sellers Facebook group. Related Episodes to Enjoy: Episode 131, 3 Types of Upsells You Should Be Using in Your Teacher BusinessEpisode 113, Using Lead Magnes in Your TPT Business (SOS Member Call-In Show)Episode 44, Email Newsletters, Sales Funnels, and Welcome Sequences Mentioned in this episode: Sign up for Ignite at https://schoolofsellers.com/ignite

    12 min

  2. MAR 17

    168. Coffee Chat With Erin & Ashley: Tripwires, an Embarrassing Story, & More

    Welcome back to another coffee chat! Well, kind of. This time it’s a night session so it’s decaf only! As usual, we’re having a casual conversation about the latest in business and personal life, including a slightly embarrassing moment that had me doing double the work (oops!).  Of course we can’t chat without diving into some business strategy too. I’m sharing a recent win with tripwires and sales funnels. Ashley shares the behind-the-scenes updates of her latest ad campaign (hear more about her ad in this episode!) and why tracking traffic sources isn’t as straightforward as we’d like it to be. And if you’re in Ignite, get ready - because we have something exciting coming your way in quarter two! We’re focusing on three areas: email sales funnels, batching systems, and a little spring cleaning for your business. Oh, and we’re got a special guest expert joining us. Trust us, you won’t want to miss it! Show Notes: https://schoolofsellers.com/episode168/ Resources: 🔥 Join Ignite today: https://schoolofsellers.com/ignite 💻 Follow along on Instagram @school.of.sellers. ❤️ Loving this podcast? Rate and write a review on Apple Podcasts here! 🗣 Continue the conversation in The School of Sellers Facebook group. Related Episodes to Enjoy: Episode 166, Lead Generation Ads, Taking a Break, & Life: A Coffee Chat With Erin & AshleyEpisode 164, Top 3 Timesavers: A Coffee Chat With Erin & AshleyEpisode 147, Our Biggest Fears in Business, Life, & BeyondEpisode 143, Coffee Chat With Erin & Ashley: TPT Changes, Product Inspiration, & All Things FOOD!Episode 117, Let’s Talk Product Photography and Mockups: A Coffee Chat With Erin & Ashley Mentioned in this episode: Sign up for Ignite at https://schoolofsellers.com/ignite

    20 min

  3. FEB 24

    167. Coworking for TPT Sellers: The Productivity Hack You’re Missing

    Feeling stuck in your work-from-home routine? Coworking might be the productivity boost you need! In this episode, I dive into why coworking is a game-changer for TpT sellers and online business owners, from the power of body doubling to the built-in accountability it provides. When you work alongside others—whether virtually or in person—you’re more likely to stay focused, follow through on tasks, and actually enjoy the process. Plus, connecting with people who truly understand your business can make all the difference in staying motivated and pushing through the tough tasks. If you’re ready to give coworking a try, I share my favorite ways to make it work, from virtual power hours to small accountability pods to in-person work sessions at coffee shops. I also take you behind the scenes of how we run coworking inside Ignite, my membership for teacher sellers, and how you can get involved. Whether you need a structured way to stay consistent, real-time feedback from fellow entrepreneurs, or just a way to make work feel more fun, this episode will show you how coworking can transform your productivity. Show Notes: https://schoolofsellers.com/episode167/ Resources: 🔥 Join Ignite today: https://schoolofsellers.com/ignite 💻 Follow along on Instagram @school.of.sellers. ❤️ Loving this podcast? Rate and write a review on Apple Podcasts here! 🗣 Continue the conversation in The School of Sellers Facebook group. Related Episodes to Enjoy: Episode 136, The Workcation Guide for Sellers: Getting Away to Get It DoneEpisode 46, How to Plan Your Ideal Work Week: My 3-Step Process for ProductivityEpisode 2, Power Up Your Productivity: The Ultimate To-Do List Makeover Mentioned in this episode: Sign up for Ignite at https://schoolofsellers.com/ignite

    14 min

  4. FEB 17

    166. Lead Generation Ads, Taking a Break, & Life: A Coffee Chat With Erin & Ashley

    It’s time for another monthly coffee chat with Ashley and I to catch up on both business and life! We talk about the challenges that came with starting a new year and share some of the strategies that are helping us navigate it - whether that means planning ahead of simply taking things one step at a time. I also share about a recent getaway that left me feeling refreshed, along with a small but exciting business win that proves how tiny shifts can lead to big results. One of the biggest takeaways from this episode comes from Ashley, who recently experimented with Facebook lead generation ads, and let’s just say, the results were nothing short of amazing. She walks us through the simple approach she took, the unexpected success she saw, and why this strategy might be worth considering for your own business. If you've ever wondered whether lead ads are really worth it, you won’t want to miss this conversation! We wrap things up with some fun updates inside our Ignite membership and a few personal recommendations that have been getting us through the busy season. This episode is a great reminder that business isn’t just about numbers and strategy—it’s also about finding joy in the process, taking breaks when needed, and celebrating the little wins along the way. Show Notes: https://schoolofsellers.com/episode166/ Resources: 🔥 Join Ignite today: https://schoolofsellers.com/ignite 📱 Lead Generation Ad Bootcamp (affiliate link) 📚 P.O.D. Playbook for Teacher Authors 💻 Follow along on Instagram @school.of.sellers. ❤️ Loving this podcast? Rate and write a review on Apple Podcasts here! 🗣 Continue the conversation in The School of Sellers Facebook group. Related Episodes to Enjoy: Episode 164, Top 3 Timesavers: A Coffee Chat with Erin & AshleyEpisode 147, Our Biggest Fears in Business, Life, & BeyondEpisode 143, Coffee Chat With Erin & Ashley: TPT Changes, Product Inspiration, & All Things FOOD! Mentioned in this episode: Sign up for Ignite at https://schoolofsellers.com/ignite

    45 min

  5. FEB 10

    165. Things to Try When You Pivot to a New Audience

    Pivoting to a new audience can feel overwhelming, but what if I told you there’s a way to do it without starting from scratch? In this episode, we’re talking about the “sneaky pivot” strategy - a smart and strategic way to expand your reach using the resources you already have!  Whether you’re shifting to a different grade level, exploring a new subject area, or even branching out beyond the classroom to parents and homeschoolers, I have plenty of tips to help you make the transition smoothly.  One of the biggest keys to a successful pivot is understanding your new audience. That means learning their language, identifying their biggest pain points, and figuring out where they hang out online. It might also mean tweaking your messaging, adjusting your product descriptions, or even exploring different selling platforms beyond TPT.  I’m covering everything from repurposing existing products to creating targeted content and lead magnets that attract your ideal buyers. The best part? You don’t have to do it all at once. A slow and steady approach will help you test the waters and refine your strategy as you go. Tune in to learn how you can pivot to a new audience with purpose and set yourself up for long-term success! Show Notes: https://schoolofsellers.com/episode165/ Resources: 📚 P.O.D. Playbook for Teacher Authors 🔥 Join Ignite today: https://schoolofsellers.com/ignite 💻 Follow along on Instagram @school.of.sellers. ❤️ Loving this podcast? Rate and write a review on Apple Podcasts here! 🗣 Continue the conversation in The School of Sellers Facebook group. Related Episodes to Enjoy: Episode 161, 3 Ways to Diversify Your Teacher Business Using What You ALREADY HaveEpisode 156, Diversify Your Teacher Business: Building a Brand & Selling Physical Products with Christina SpencerEpisode 130, 13 Ways to Diversify Your Teacher Business Mentioned in this episode: Sign up for Ignite at https://schoolofsellers.com/ignite

    22 min

  6. FEB 3

    164. Top 3 Timesavers: A Coffee Chat With Erin & Ashley

    Ever wish you could add a few extra hours to your day? We know that struggle all too well and we're here to help! In this coffee chat, recorded live in Ignite, Ashley and I discussed some ways that we’re currently saving time in our businesses. We have a good feeling that you’ll walk away with some new and practical ideas on how to make the most of your time! One of my favorite time saving strategies is my new themed day system. Instead of trying to tackle everything every day, I’ve given each day of the week a dedicated focus. This simple shift has been a game-changer, helping me avoid the mental exhaustion of constant multitasking! Ashley and I also dive into tech tools that are saving us time for things like crafting better subject lines and keeping us organized. But of course this episode isn’t just about timesaving hacks for business. We also chat about the little things that make life more manageable like meal prepping during quieter afternoon moments. And we couldn’t resist sharing our latest obsessions (Wicked, we’re looking at you!) and incredible book recommendations. We’d love to have you join our next live coffee chat. Join us in the Ignite community today! Show Notes: https://schoolofsellers.com/episode164/ Resources: 🔥 Join Ignite today: https://schoolofsellers.com/ignite 💻 Follow along on Instagram @school.of.sellers. ❤️ Loving this podcast? Rate and write a review on Apple Podcasts here! 🗣 Continue the conversation in The School of Sellers Facebook group. Related Episodes to Enjoy: Episode 147, Our Biggest Fears in Business, Life, & BeyondEpisode 143, Coffee Chat With Erin & Ashley: TPT Changes, Product Inspiration, & All Things FOOD!Episode 117, Let’s Talk Product Photography and Mockups: A Coffee Chat With Erin & AshleyEpisode 145, Seller Book Club Chat: Big Magic With Janice Cook and Kassaundra Foster Mentioned in this episode: Sign up for Ignite at https://schoolofsellers.com/ignite

    53 min

  7. JAN 27

    163. Mindsets That Transform: Simplify, Prioritize, and Let Go as a TPT Seller

    Running a TPT business while juggling teaching, family life, and personal commitments can feel overwhelming. But success isn’t just about the physical tasks we do - it’s deeply rooted in our mindset. Let’s explore three game-changing TPT seller mindsets that can transform how you approach your business!  You’ll learn how to use the glass ball analogy to focus on what truly matters while releasing guilt over the less critical tasks. I’ll break down a mental reframing model that helps you tackle challenges, like declining sales, with action instead of overwhelm. Then, I’ll share one of my newest mindset tools - the “let them theory” - which will free you from stressing over things you can’t control! The next time you feel frazzled or defeated in your business, I hope these TPT seller mindsets will help you take the next best step forward. Which of these mindsets are you most excited to try out? Let me know in a review or on Instagram! Show Notes: https://schoolofsellers.com/episode163/ Resources: 🔥 Join Ignite today: https://schoolofsellers.com/ignite 💻 Follow along on Instagram @school.of.sellers. ❤️ Loving this podcast? Rate and write a review on Apple Podcasts here! 🗣 Continue the conversation in The School of Sellers Facebook group. Related Episodes to Enjoy: Episode 162, 3 Reasons Why Sellers Struggle to Grow Past the 100k Mark on TPT with Chynell MooreEpisode 109, Transform Your Work Habits With This One MindsetEpisode 94, Mastering Your Money Mindset with Trina Deboree Mentioned in this episode: Sign up for Ignite at https://schoolofsellers.com/ignite

    16 min

  8. JAN 20

    162. 3 Reasons Why Sellers Struggle to Grow Past the 100K Mark on TPT With Chynell Moore

    What’s holding you back from breaking past the $100K mark on TPT? In this episode, I had the chance to chat with Chynell Moore, and let me tell you—this conversation is packed with the kind of insights that can completely shift the way you approach your business. Chynell shared three powerful reasons why sellers often hit a plateau and, more importantly, what they can do to get unstuck! From fresh marketing perspectives to unexpected ways to tap into your best resources, this episode is like a roadmap for growth. Chynell’s advice isn’t just about working harder—it’s about working smarter, making strategic shifts, and gaining clarity on what TRULY drives success. If you’ve ever felt like you’re spinning your wheels, this is the episode for you! PS: Are you interested in working with Chynell? She is offering a BONUS session in her private coaching with her if you use code SOS! This is an affiliate link and I'll make a portion of sales if you sign up for coaching with Chynell using my link! Show Notes: https://schoolofsellers.com/episode162/ Resources: 👩‍💻 Coaching with Chynell - use code SOS for a bonus coaching session! 🎧 Routine Your Dream Podcast 🔥 Join Ignite today: https://schoolofsellers.com/ignite 💻 Follow along on Instagram @school.of.sellers. ❤️ Loving this podcast? Rate and write a review on Apple Podcasts here! 🗣 Continue the conversation in The School of Sellers Facebook group. Related Episodes to Enjoy: Episode 161, 3 Ways to Diversify Your Teacher Business Using What You ALREADY HaveEpisode 153, 2025 TPT Seller Trend Predictions: How TPT Sellers Can Thrive in 2025Episode 93, How to Get Unstuck When You’re in a TPT Funk

    40 min
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    4.9
    out of 5
    103 Ratings

    About

    Erin Waters from School of Sellers helps teacher sellers like you run an online business in a way that feels doable. Discover how you can make your business work harder so that you spend less time in To-Do Town and more time doing what you love. Many teachers launch online businesses to live a freer, happier life. These same teachers soon find themselves swamped by tasks and surrounded by pressure to do all the things. As a result, their life becomes harder. So what the heck? Self-proclaimed Type B Teacher-turned entrepreneur, Erin knows this Catch-22 scenario all too well. In her 10 years of selling teaching resources online, it has become her mission to simplify her business—and now yours too! On School of Sellers, she will offer insight and tips for productivity, content creation, marketing, and beyond. Hit follow or subscribe now and show your business, once and for all, who’s really the boss.

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