46 min
CHASING THE GREENEST CAR #06 | How do we create a positive social impact? | BMW Podcast The BMW Podcast | Changing Lanes
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- Automotive
Welcome back! In previous episodes, you have joined Anne Therese in a wide variety of places, met all kinds of BMW employees, and learned about their roles and projects. These all deal with sustainability at BMW. But this issue is so much bigger than the BMW universe in Munich. In a world where we increasingly face new social challenges, it is more important than ever that global companies recognize and embrace their social responsibility. It is simply not possible to act and produce completely sustainably in the future without an awareness of this responsibility and the action that needs to result. Social sustainability goes hand in hand with sustainable production. Anne Therese digs deeper.
(00:00) Introduction
(02:40) Social sustainability
(04:45) How is BMW socially responsible?
(08:00) A united humanity: BMW ethics and social responsibility
(10:40) Raw materials: Mica (More info here and here)
(25:00) Organic materials in production
(27:55) The first FSC-certified tyre (More info here)
(37:00) PowerUp: Energy for education (More info here)
“The ‘greenest‘ electric car will be made by BMW.” – this is the company’s mission for the future. Is this future already within our grasp? What are the challenges that arise in trying to achieve this goal? We will find out in this eight-part audio documentary. Together with our reporter, Anne Therese Gennari (The Climate Optimist), we will go on a journey through the BMW universe and take an authentic look behind the scenes.
Read more about our search for the greenest car here.
You can find more information about our host Anne Therese Gennari here.
BMW Protagonists: Milena Pighi, Nils Heimes, Vanessa Buchberger, Sabrina Kolbeck, Jacob Hamar
Editorial: Julia Niedermeier
Author: Robert Valentine
Sound and Music: Kontrapunkt Agency
Art: Lucas Lemuth, Madita O'Sullivan, Caroline Wabra
Welcome back! In previous episodes, you have joined Anne Therese in a wide variety of places, met all kinds of BMW employees, and learned about their roles and projects. These all deal with sustainability at BMW. But this issue is so much bigger than the BMW universe in Munich. In a world where we increasingly face new social challenges, it is more important than ever that global companies recognize and embrace their social responsibility. It is simply not possible to act and produce completely sustainably in the future without an awareness of this responsibility and the action that needs to result. Social sustainability goes hand in hand with sustainable production. Anne Therese digs deeper.
(00:00) Introduction
(02:40) Social sustainability
(04:45) How is BMW socially responsible?
(08:00) A united humanity: BMW ethics and social responsibility
(10:40) Raw materials: Mica (More info here and here)
(25:00) Organic materials in production
(27:55) The first FSC-certified tyre (More info here)
(37:00) PowerUp: Energy for education (More info here)
“The ‘greenest‘ electric car will be made by BMW.” – this is the company’s mission for the future. Is this future already within our grasp? What are the challenges that arise in trying to achieve this goal? We will find out in this eight-part audio documentary. Together with our reporter, Anne Therese Gennari (The Climate Optimist), we will go on a journey through the BMW universe and take an authentic look behind the scenes.
Read more about our search for the greenest car here.
You can find more information about our host Anne Therese Gennari here.
BMW Protagonists: Milena Pighi, Nils Heimes, Vanessa Buchberger, Sabrina Kolbeck, Jacob Hamar
Editorial: Julia Niedermeier
Author: Robert Valentine
Sound and Music: Kontrapunkt Agency
Art: Lucas Lemuth, Madita O'Sullivan, Caroline Wabra
46 min