55 episodes

CustomScoop CEO Chip Griffin meets a lot of interesting people working in various roles in the ever-expanding media ecosystem, and chats with them.

Chats with Chi‪p‬ Chip Griffin

    • News Commentary

CustomScoop CEO Chip Griffin meets a lot of interesting people working in various roles in the ever-expanding media ecosystem, and chats with them.

    CWC 62: The power of creativity and community in difficult times (featuring Carl Smith)

    CWC 62: The power of creativity and community in difficult times (featuring Carl Smith)

    While the current crisis may be nothing like any of us has seen before, Carl Smith of the Bureau of Digital has been through a serious economic downturn and knows how it can impact running a business. He joins Chip on this episode to talk about the impact on the agency community.

    Carl discusses how he is having to reinvent his own business of helping digital agencies, as well as how the community he has created is supporting each other. You’ll hear a lot of creative ideas that you may be able to use as you look for the path forward for your own agency in the months ahead.

    RESOURCES



    * Bureau of Digital

    * Resource Roundup: COVID-19 Edition



    [read the transcript]

    • 29 min
    CWC 61: Transitioning agency ownership to the next generation (featuring Jonathan and Erik Bernstein)

    CWC 61: Transitioning agency ownership to the next generation (featuring Jonathan and Erik Bernstein)

    Many agencies have multiple generations working in the business. Sometimes, it may be a passing thing — a summer internship perhaps — while in other cases, two generations work side-by-side for many years.

    At some point, the elder generation may decide it is time to retire, or at least slow down. That’s exactly what Jonathan Bernstein of Bernstein Crisis Management did. He recently announced that his son, Erik, would be taking over leadership of the family business while he takes a step back from day-to-day management.

    On this episode of Chats with Chip, both Bernsteins join Chip to talk about the decision to transfer agency leadership, as well as the steps that go in to making it a reality.

    For any agency looking at succession issues — but especially those looking to do so within the same family — this episode is chock full of valuable insights.

    RESOURCES



    * Bernstein Crisis Management

    * Jonathan on LinkedIn

    * Erik on LinkedIn



    ABOUT JONATHAN BERNSTEIN

    Jonathan L. Bernstein, chairman and founder of Bernstein Crisis Management, Inc., has more than 35 years of experience meeting clients’ needs in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations. Prior to launching his firm in January 1994, Bernstein created and served as the first director of the Crisis Communications Group for Ruder Finn, Inc., one of the world’s largest public relations agencies.

    ABOUT ERIK BERNSTEIN

    Erik Bernstein is President of Bernstein Crisis Management, Inc. an international crisis and reputation management firm providing solutions for both companies and prominent individuals. As President and frequent team lead, Erik works to support clients in all aspects of creating, building, and maintaining their readiness for, and resilience against, threats to operations or reputation that might impact the bottom line. His expertise bridges from back-end crisis management, including planning, preparedness, and training, to outbound crisis communications and media relations, ensuring a cohesive, holistic approach to protecting clients’ interests.

    [read the transcript]

    • 23 min
    CWC 60: Making the transition to become a virtual agency (featuring Todd Zeigler)

    CWC 60: Making the transition to become a virtual agency (featuring Todd Zeigler)

    Many new PR and marketing agencies start out as “virtual” agencies where everyone works remotely and there is no physical office. But some agencies with their own office space have made the decision to swap leases for the virtual model.

    Todd Zeigler of The Brick Factory in Washington, DC joins Chip on this episode to talk about how his agency reached the decision to go virtual and what steps they have taken to manage the transition with employees and clients.

    Todd explains that it wasn’t really an overnight process, but rather an evolutionary one that eventually became the blindingly obvious path forward.

    RESOURCES



    * The Brick Factory

    * Todd on Twitter | LinkedIn



    [read the transcript]

    • 26 min
    CWC 59: How podcasts can help agencies and their clients (featuring Kelly Glover)

    CWC 59: How podcasts can help agencies and their clients (featuring Kelly Glover)

    Kelly Glover believes in the power of podcasting — and she has built her agency business around the medium. The Talent Squad books guests on shows, with a particular focus on promoting entrepreneurs and authors.

    On this episode of Chats with Chip, Kelly shares her insights on podcasting with plenty of practical advice for agency leaders.

    Chip and Kelly talk about the evolution of podcasting over the past couple of decades, as well as where it is going in the future. Kelly talks about how agencies can use podcasting to help grow their agency as well as deliver results for clients.

    RESOURCES



    * The Talent Squad

    * Kelly Glover on LinkedIn



    [read the transcript]

    • 26 min
    CWC 58: When students get a chance to run their own PR agency (featuring Amy Shanler)

    CWC 58: When students get a chance to run their own PR agency (featuring Amy Shanler)

    As higher education faces increasing pressure to not just educate students but better prepare them for gainful employment after graduation, the student-run PR agency model provides some useful lessons.

    Boston University’s PRLab is the longest-running such program in the United States, and co-director Amy Shanler joined Chip on this episode to talk about what it is and how it works. She explains how the students handle not just client service, but also the business and operations side of running an agency.

    This show includes valuable lessons — whether you’re a student yourself or an experienced agency owner.

    RESOURCES



    * PRLab

    * Amy on Twitter



    ABOUT AMY SHANLER

    Amy Pavel Shanler has 25 years of experience managing communications activities for multiple organizations and industries, including retail, technology, business, health care, and entertainment. As co-director of PRLab, the nation’s longest-running student-managed public relations agency and a cornerstone of Boston University’s College of Communication PR curriculum, Amy oversees a working, profitable and award-winning student-run PR agency. In addition, Amy teaches courses on media relations, principles of public relations, and crisis communications.

    [read the transcript]

    • 24 min
    CWC 57: How PRSA Counselors Academy helps agency owners (featuring Chuck Norman)

    CWC 57: How PRSA Counselors Academy helps agency owners (featuring Chuck Norman)

    Most agency owners find value in talking with their peers and understanding the challenges that they share in running PR firms. The PRSA Counselors Academy is a special interest group within the Public Relations Society of America that brings together agency entrepreneurs through events and other programming.

    The Immediate Past Chair of Counselors Academy, Chuck Norman, joined Chip to talk about the group and how it brings benefits to agency owners. In addition to his volunteer role, Chuck is also the owner of S&A Communications.

    In this episode, you will learn more about Chuck’s journey, as well as specific examples of the work that Counselors Academy does to bring together agency principals and experts.

    RESOURCES



    * S&A Communications

    * PRSA Counselors Academy

    * Public Relations Society of America

    * Ken Jacobs

    * Sharon Toerek

    * Chuck Norman on: LinkedIn | Twitter



    [read the transcript]

    • 26 min

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