Cheat Code #34: Turn Anonymous Traffic into Qualified Leads with Content Intelligence Marketing Cheat Codes

We're chatting with Christine Polewarczyk, SVP of Product Marketing & Research at PathFactory. She's a professional problem solver who has helped introduce Content Intelligence to the marketing masses with some very important R's (4 of them, to be exact). Her career path has taken her through tech vendors, acquisitions, and the biggest research firms in the industry, so get ready to take some notes, because this episode is packed full of actionable cheat codes on content strategy and operations that marketing teams can implement immediately. Press play to listen in and level up today!