Marketing Cheat Codes Aprimo

We're chatting with Christine Polewarczyk, SVP of Product Marketing & Research at PathFactory. She's a professional problem solver who has helped introduce Content Intelligence to the marketing masses with some very important R's (4 of them, to be exact). Her career path has taken her through tech vendors, acquisitions, and the biggest research firms in the industry, so get ready to take some notes, because this episode is packed full of actionable cheat codes on content strategy and operations that marketing teams can implement immediately. Press play to listen in and level up today!

Today we're talking to Randy Frisch, President, Co-Founder and Chief Evangelist for Uberflip, a Content Experience platform. Randy shares the growing pains that come with scaling a business, creating a new market category, and what happens when you write a book about it all. We've got some great cheat codes this week on brand building, finding your industry niche, and what to prioritize to keep your sanity intact. Press play to listen in and level up today!

This week on the pod we've got author and Principal Evangelist at Sanity.io, Carrie Hane. She walks us through all the ways structured content can be used to create digital transformation in organizations. We've got plenty of cheat codes in today's episode, but one of the biggest is how to make your content more connected for easier reuse and iteration. Simply put: if you want to future-proof your content ops, you need to ditch single use content once and for all. Press play to listen in and level up today!

This week our cup of cheat codes runneth over with timely tips and insights from Peter Nielsen, Director of Business Development & Strategic Partnerships at Templafy. Peter outlines his multi-stage approach for changing how people can and will work. Humans are your company's greatest assets, so why not automate tasks that eliminate manual work! Give your employees the time and opportunity to be creative and stay agile. Peter also shares his observations on getting the best results out of generative AI like ChatGPT, and how to extend your content lifecycle at scale. Press Play to level up today!

This week we're talking Agile with co-founder and CEO of AgileSherpas, Andrea Fryrear. Andrea and her team have developed a robust system to train and guide marketing operations in organizations of all sizes. After more than a decade on the front lines of content marketing for brands and agencies, she realized that Agile is the way, and now specializes in organizational design and executive coaching, when she's not authoring books and curriculum on marketing agility. Andrea shares what they've learned from their newest State of Agile Marketing report, and gives several prescient predictions for marketing teams of the future. Press Play to level up today!

Our guest this week is Joe Hilger, COO of Enterprise Knowledge. With over 20 years of experience leading cutting edge, enterprise-scale IT projects for clients in both the public and private sector, Joe has grown to love and understand the power of Knowledge, and has spent his career helping others connect those previously hidden dots that will lead them to operational success. Press play to hear Joe explain his process, including a real world success story with the National Parks, and a description of the ahead-of-its-time AI system his team built, affectionately called "The Brain."