31 min
Cheeselandia: A Micro Influencer Love Story CX Confessions: The Customer Experience Show
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- Marketing
Join co-hosts Spike Jones and Katherine Calvert as they interview marketing pioneer Suzanne Fanning, CMO for Wisconsin Cheese & SVP of Dairy Farmers of Wisconsin, about the innovative and revolutionary ways this organization turned a small marketing budget into a campaign that “won” South by Southwest (SXSW) and became a favorite of Elon Musk’s.In this episode, we discuss:- The success of Cheeselandia, a fan-driven online community that is bigger than ever.- Accomplishing mind-blowing customer engagement with a tiny budget.- Bringing celebrity guest Nick Offerman into a virtual Wisconsin Cheese event at SXSW.- The importance of organic word-of-mouth marketing. Listen to CX Confessions on Amazon Music, Apple Podcasts, Spotify, or visit our website.
Join co-hosts Spike Jones and Katherine Calvert as they interview marketing pioneer Suzanne Fanning, CMO for Wisconsin Cheese & SVP of Dairy Farmers of Wisconsin, about the innovative and revolutionary ways this organization turned a small marketing budget into a campaign that “won” South by Southwest (SXSW) and became a favorite of Elon Musk’s.In this episode, we discuss:- The success of Cheeselandia, a fan-driven online community that is bigger than ever.- Accomplishing mind-blowing customer engagement with a tiny budget.- Bringing celebrity guest Nick Offerman into a virtual Wisconsin Cheese event at SXSW.- The importance of organic word-of-mouth marketing. Listen to CX Confessions on Amazon Music, Apple Podcasts, Spotify, or visit our website.
31 min