24 min
#32 Mastering Chinese social media marketing with Arnaud Frattini China Flexpat
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- Careers
Arnaud is originally from France and has been working in China for 5 years. He started his career in Chinese social media marketing very early and has experienced both the social aspects of working in Chinese teams but also the professional aspect of designing localised marketing campaigns across many popular social media platforms. In this episode he shares his insights on how foreigners can succeed in this tricky market with the right skills and attitude: Creativity, Critical Thinking & Hard Work.
This is what you'll learn:
How to learn social media marketing
Must know trends in Chinese social media
Beside the obvious WeChat - what else is important?
Working in Chinese teams: How to behave?
Designing marketing campaigns across cultures
Necessary skills to compete with local talent
Connect with Arnaud on LinkedIn:
https://www.linkedin.com/in/arnaud-frattini-china-marketing-socialmedia/
Arnaud is originally from France and has been working in China for 5 years. He started his career in Chinese social media marketing very early and has experienced both the social aspects of working in Chinese teams but also the professional aspect of designing localised marketing campaigns across many popular social media platforms. In this episode he shares his insights on how foreigners can succeed in this tricky market with the right skills and attitude: Creativity, Critical Thinking & Hard Work.
This is what you'll learn:
How to learn social media marketing
Must know trends in Chinese social media
Beside the obvious WeChat - what else is important?
Working in Chinese teams: How to behave?
Designing marketing campaigns across cultures
Necessary skills to compete with local talent
Connect with Arnaud on LinkedIn:
https://www.linkedin.com/in/arnaud-frattini-china-marketing-socialmedia/
24 min