China Flexpat Patrick Frick & Francis Kremer

Learn about Chinese digital ecosystems and brands from Ashley Dudarenok, a “guru on digital marketing and fast-evolving trends in China” as hailed by Thinkers50. We dive into topics such as China’s digitalisation, naturalising as a Chinese national, domestic and global brand competition in the country, working for Chinese brands abroad, and more.

· About the Chinese digital ecosystem
· How to apply such a digital ecosystem in other markets
· How to enter and compete in China as international brands
· How Flexpats can add value for international brands
· How Chinese professionals can learn to have a broader strategic horizon beyond just China
· How Chinese brands are going global
· How Flexpats can work with Chinese brands abroad

Ashley and her team are hosting a China DIGITAL+ SUMMIT in Shanghai on 18th October 2023. The summit is centered around these 3 themes: customer centricity, emerging technologies, and the future of retail.

It’s a must-attend event for all marketing, retail, and tech leaders focused on China. The summit will feature 20+ speakers delivering actionable insights on digital China and accommodate 300+ industry professionals from KOLs, prominent brands, tech companies, agencies and more.

Join Ashley and LOTS of China Flexpats on18th October in Shanghai. Grab your tickets here https://chinadigitalsummit.com.

Ashley Dudarenok is a serial entrepreneur, award-winning digital marketing professional and author. She is the founder China digital consultancy ChoZan 超赞 and a digital marketing agency Alarice. She is also an author of 10 bestselling books on Digital China. She has both a deep theoretical knowledge of China’s digital landscape development and is immersed daily in the market, observing and applying what works for business.

More about Ashley and here work at www.ashleydudarenok.com
Follow Ashley on LinkedIn for a daily dose of China digital insights https://www.linkedin.com/in/ashleydudarenok/
Check out her videos on YouTube: www.youtube.com/c/ashleydudarenok

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Related episodes:

135 China Marketing for Brand success in China
122 Social Media Branding
113 Young China - Chinese companies going global
103 German Beer Branding

Contact Francis (Wechat: Flexpat2020) if you want to join our Flexpat wechat community

"Dragon Suit" is the best book for flexpats in 2023. Learn all you need to know about flexpat careers in one single episode.



· How China became a key market for global firms

· Current challenges for China expats and flexpats in 2023

· How new expats can prepare for their China challenge

· Reasons why many expats leave China and new expats are not coming

· How Chinese professionals can take expat roles

· Which risks evolve when European companies have no expats or flexpats in China

· How flexpats can show their value and justify their salary

· How European companies accept flexpats in 2023

· How European companies and professionals can prepare for an increasingly China-facing future in business





Find Dragon Suit, the best books for flexpats in 2023, on Amazon:

https://amzn.to/41WjhWe



Gábor Holch spent twenty years advising, coaching and training multinational executives in China, Asia and Europe. Trained in languages, philosophy and diplomacy, he briefly worked for intergovernmental development organisations before moving to China in 2002. Since then, he became a Mandarin-language Certified Management Consultant, founded his Shanghai-based consultancy and helped thousands of managers at firms including ASML, Bayer, BMW, Nissan, Nokia, Patek Philippe, PepsiCo, Peugeot-Citroën, Porsche, Roland Berger and Walt Disney. He has authored four books and delivers keynote speeches on the challenges and successes of expatriate executives, culture in the future of work and global leadership.



Find Gabor Holch on Linkedin https://www.linkedin.com/in/gaborholch/

Founder and Director of Campanile Management Consulting

https://www.campanileconsulting.com/

Join his next webinar or speech at https://www.holch.biz/events



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Please also tune in to episodes



20 Leadership advice (Gabor)

113 Young China - Chinese companies going global

129 Expats leave China

111 Prepare expat assignment

112 Plan your entire flexpat career

107 Transition from Expat to Flexpat

119 Returning home after 10 years

126 Create an international company culture in China

131 Sustainable Lifestyle in China

128 Happy Expat Spouse

21 From Entry Level to Top Management

100 Get your first Management Job in China





Contact Francis (Wechat: Flexpat2020) if you want to join our Flexpat wechat community

Learn from a real Marketing expert with 25 years experience in and with Japan and China.



• Current B2C marketing environment in China

• Market entry for international brands

• Market barriers for international brands

• About Chinese upcoming brands

• Chinese brands going international

• Job opportunities for flexpats both in China and in other countries

• Lifestyle advice for flexpats



Mike Golden is the founder and CEO of a marketing communications agency in Shanghai, with over 20 years of experience in China. He has also spent time in Japan and Thailand. He works with multinational brands to succeed in China through the methodology of “radically relevant China marketing.” He graduated from Cornell University and holds an MBA from the University of California, Berkeley. In his spare time, he plays a variety of musical instruments, and hangs out with his family, pet corgi, and cat.



Mike Golden / mgolden@brandigo.com

www.brandigochina.com

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Please also tune in to episodes



122 Social Media Branding

123 Branding professor at a university

103 German Beer Branding

98 Coffee Branding

39, 84 Market entry, branding for international brands



Contact Francis (Wechat: Flexpat2020) if you want to join our Flexpat Wechat community.

Understand the education ecosystem in China. Learn from a real China education expert with 30 years of experience in various career positions in and with China.



• What are the key differences between the Chinese and the US education system, and what can they learn from each other?

• How do Chinese students profit / suffer from the high-performance pressure in the education system?

• How can Chinese students prepare for an international lifestyle, study abroad, and learn an open mindset?

• What can parents do to support their children?

• Which opportunities do flexpats have to create value in the Chinese education system?

• How will the recent government restrictions in China concerning private education affect international influence?

• Can teachers still build a great career in China?

• How should international schools hire flexpats and locals and create a good team?





Brantley Turner, the East Asia Education Director for Dwight Schools, brings 25 years of experience in China, including a decade as the founding principal of a unique Sino-U.S. high school approved by China’s Ministry of Education. Her recent ventures include educational start-ups in Vietnam.



Renowned for her groundbreaking East-West school leadership and exceptional Chinese communication skills, Brantley is a fervent believer in the power of disruption in education. She views school leadership as a dynamic space for exploring individual assumptions and perspectives, and how these can either hinder or propel progress.



Her commitment to constant innovation in leadership, school enhancement, arts programs, and educational technology underpins her drive for top student outcomes in Asia. Brantley is a forward-thinking leader in global 21st-century education discussions.



Find Brantley Turner on LinkedIn

https://www.linkedin.com/in/brantley-turner-39858ba7/



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Please also tune in to episodes

116, 123, 131 Professor in China

57 Teacher job market

106 Teach your team English



Contact Francis (Wechat: Flexpat2020) if you want to join our Flexpat Wechat community

Kai held several top management positions in China for many years before he decided to start his own business.



In this episode, you will learn what it is like living in the same neighborhood as Tesla in Shanghai and what that means for daily life.



You`ll understand several reasons why it is essential to start your business while still being employed elsewhere. (Guanxi, Visa, Language, etc.)



You`ll get insights on how to find the right business partner and how to navigate the Chinese business landscape as a foreigner, especially being a first-time entrepreneur.



Connect with Kai on LinkedIn:

https://www.linkedin.com/in/kai-marcel-dodel-64987467/

Quit your nine-to-five job and start your own company in China. Aladin shares his journey from a typical 9-5 job into his own business within the Film and TV industry in China.



Highlights

* What motivated him to come to China in the first place

* Why does it matter in which city you set up your company

* When is the right time to quit and switch

* How to attract new clients



Feel invited to tune also into Aladin's podcast:

Middle Earth - China's cultural industry podcast

https://www.buzzsprout.com/1763226



Aladin can also share with anyone a document where he explained the WOFE's creation process as well as some tips such as which bank to choose for your company or the way to create your company for free.



Follow and connect with Aladin on Social Media:

Wechat: Aladin_F

Linkedin : Aladin Farré

Twitter : Aladin_F

Find Verena on LinkedIn: Verena Lupprian





Find more episodes on entrepreneurship in China

48 Build Tech Company

52 Build Tech services company

64 Build international company

70 Build international company

84 European F&B Marketing

85 Service business for Chinese customers

97 Engineering Entrepreneur

103 Localize your business (German Beer)

108 Start an Online Business