Client Communication + IRL Marketing for Hairstylists The Hairstylist Rising Podcast

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This episode of the Hairstylist Rising Podcast features Crystal Green, known as Your Hair Mentor on Instagram, diving deep into the art of client experience in the hairstyling industry. Crystal shares her journey from aspiring dentist to celebrated hairstylist and educator, emphasizing the importance of human connections and exceptional client experiences over mere hairstyling services. She discusses how digital marketing complements the salon experience, the transition from providing client-focused services to guiding hairstylists, and strategies for effective communication and in-person marketing to cultivate lasting client relationships. The discussion also explores the significance of making clients feel seen, valued, and heard, and how hairstylists can enhance their brand and service offerings through personal development and understanding the needs of their target audience.
00:00 Meet Crystal Green: The Hair Mentor
01:19 The Power of Digital Marketing in Hairstyling
03:54 Crystal's Journey from Dentistry to Hairstyling
07:10 The Importance of Client Experience in Hairstyling
09:36 Transitioning to Education and Mentorship
15:26 Making the Client the Hero of Their Hair Journey
19:30 Understanding and Valuing Client Feedback
23:17 Redefining the Role of a Hairstylist
24:06 The Importance of Brand and Personality in Hairstyling
24:29 Crafting Your In-Person Brand as a Hairstylist
25:48 Maintaining Professionalism While Being Authentic
26:42 Navigating Client Conversations and Experience
33:46 The Power of Communication in Hairstyling
38:32 In-Person Marketing Strategies for Hairstylists
42:29 Connecting with Your Audience and Growing Your Clientel