The Hairstylist Rising Podcast Jodie Brown
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- Business
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The most actionable + real beauty industry podcast.
The aim of Hairstylist Rising is to bring business, life, marketing and social media education to all hairstylists and make hitting the next level in your career attainable, no matter what that is.
There are more options than ever before when building your dream career in the beauty industry.
What you need is the mindset and marketing strategy to get you closer to your dreams and goals, faster.
On Hairstylist Rising you will hear interviews from hairstylists, salon owners, suite stylists, business coaches, independent educators, brand educators and other beauty professionals and business owners who have carved out their own path to success and can inspire you to do the same.
You will also get actionable mini trainings that will help you take the steps to mindful marketing in your business and finding ultimate fulfillment in your career and life.
I'm Jodie Brown and I can't wait to take you inside the world of hairstylists that are rising.
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Becoming an Influencer and Educator in the Beauty Industry
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This podcast episode features an in-depth interview with Erin Ray, a hairdresser turned educator and influencer in the beauty industry. With a background in business and 10 years of experience in hairstyling, Erin shares her journey from getting laid off in 2016 to finding her passion in hairdressing and education. She emphasizes the importance of doing what you love and provides insights into teaching practical hair techniques for 'normies', not just models. Erin discusses her transition into education, the importance of relatability as an educator, and the challenges of being a newcomer in education. The episode also covers strategies for working with brands, Erin's approach to securing her first brand contract, and the intricacies of content creation and exclusive brand partnerships. Additionally, Erin touches on the personal benefits of traveling for work, balancing motherhood with professional endeavors, and offers advice for stylists aspiring to step into education or brand partnerships.
00:00 Welcome and Introduction
00:03 Meet Erin: From Business Background to Hairdressing
01:20 The Journey into Hair Education
03:16 The Realities of Becoming an Educator
09:44 Navigating Brand Partnerships and Sponsorships
24:36 The Power of Travel and Personal Growth
30:47 Advice for Aspiring Educators and Stylists
32:13 Closing Thoughts and Where to Find Erin -
Email Marketing for Hairstylists in 2024
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DM Claire Monroe
In this discussion, Claire Monroe, a salon suite owner with over 17 years of experience in the beauty industry and a consultant for salon owners and stylists, shares her journey from hairstylist to salon owner and consultant. She highlights the transformative power of modern marketing strategies, specifically email marketing, and its impact on the beauty industry. Claire offers insight into effectively using email marketing to build relationships with clients, differentiate services, and enhance salon visibility and revenue. The conversation covers the importance of personalized welcome and nurture sequences, the use of lead magnets, and leveraging reviews for SEO. Claire also introduces her email marketing course and VIP service for salon owners seeking to elevate their business through strategic email campaigns.
00:09 Background and Journey into the Beauty Industry
02:11 The Impact of Modern Marketing Strategies on the Beauty Industry
03:04 The Role of Email Marketing in a Hairstylist's Business
07:00 The Power of Automated Email Marketing
09:49 The Value of Lead Magnets in Business
13:07 The Impact of Email Marketing on Business Revenue and Client Retention
16:08 The Importance of Reviews and SEO in Business Growth
19:55 Getting Started with Email Marketing -
How Hairstylists can reduce no shows and last minute cancellations with Hunter Donia
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In the episode, industry experts discuss effective strategies for reducing last-minute cancellations and no-shows. They highlight the importance of establishing respectful boundaries while maintaining a stress-free business environment. It's suggested that stylists should require policies to be signed at every visit, as these help protect the business and inform the client. They note the necessity of making strategic decisions based on logic, rather than emotions. They also stress the significance of thinking long-term over the small financial gains from cancellation fees. They advocate for utilizing a credit card on file system and illustrate how creating an excellent client experience reduces the likelihood of last-minute cancellations. A major point is to ensure that the implemented policies are fair and equitably enforced.
00:00 Introduction: Reducing Last Minute Cancellations
01:37 The Emotional Impact of Cancellations
02:12 The Shift in Cancellation Policies
02:58 The Current State of Cancellations and No Shows
05:44 The Importance of Having a Cancellation Policy
06:48 The Power of Regularly Communicating Policies
09:37 The Consequences of Not Communicating Policies
11:10 The Long Term Impact of Charging Cancellation Fees
20:07 The Importance of Fair Policies
21:18 When to Charge a Cancellation Fee
22:33 Reducing Last Minute Cancellations
23:32 Setting Up Policies and Systems
24:29 Streamlining the Client Experience
25:37 Preventing Last Minute Cancellations
28:29 Handling Deposits and Rescheduling
30:44 Balancing Business and Human Emotions
36:10 Creating an Excellent Client Experience
38:05 Final Thoughts and Advice -
From Burnout To 7 Figure Beauty Biz Success with Justine Martinson
This episode features an engaging conversation between the host and Justine Martinson, a successful entrepreneur, aesthetician, and laser technician who has made valuable contributions to her city's medical aesthetic industry. Overcoming significant challenges and obstacles, Justine turned her passion for aesthetics and business into a seven-figure spa and digital marketing powerhouse, Lipstick Empire. She also shares her commitment to community service, serving various charities and local initiatives. She emphasizes the importance of physical and mental health in achieving success. Despite the trials that hit her business, her entrepreneurial spirit, community support and a dedicated team have helped her thrive in her industry.
00:00 Introduction and Guest Background
01:43 Justine's Journey into Medical Aesthetics
06:35 The Challenges of Entrepreneurship and Burnout
08:44 Rebuilding and Prioritizing Self-Care
10:24 The Birth of Lipstick Empire
13:46 Overcoming Obstacles and Building a Successful Business
25:38 The Importance of Community Involvement
34:00 Final Thoughts and Advice for Entrepreneurs -
Craving Change + Your "Next Step" as a Hairstylist
In this episode of the hairstylist rising podcast, the host has a deep conversation with Brittney Carmichael about facing and dealing with change, especially in terms of personal and career evolution. They discuss the importance of recognizing when a change is needed and the best ways to adapt to it. The conversation covers the concept of 'soft skills' like empathy and communication, and how they are becoming increasingly important. Brittney shares her journey of shifting from a hair stylist to a photographer and coach, emphasizing following one's passion and innate talents. The hosts underscore the significance of asking for feedback, rest, self-care, and authenticity during transformation.
00:00 Introduction to Navigating Change
01:09 The Messiness of Change
01:23 The Year of the Soft Skill
02:11 The Pain and Growth of Change
02:24 The Grief of Change
02:48 The Imperfection of Change
03:19 The Challenge of Navigating Change
04:33 The Power of Authenticity
05:34 The Importance of Inner Skills
10:11 The Power of Passion
18:11 The Journey of Evolution
19:47 The Power of Curiosity
28:28 The Importance of Self-Care
33:24 Conclusion: Embracing Change -
Creating A More Inclusive Salon Experience For Neurodivergent Clients + Stylists Episode
🌻Get more information about the Sunflower Lanyard initiative🌻
🌈Connect with Meg on Instagram 💕
On this episode of the Hairstylist Rising podcast, the host speaks with Meg Long, a hairstylist based in the UK. Meg, who is both autistic and ADHD, shares her personal journey in the hair industry, discusses what neurodivergence means, and highlights the challenges faced by neurodivergent individuals in traditional salon environments. She discusses how she has created an inclusive space that accommodates the sensory needs of neurodivergent individuals, promoting comfort and acceptance within the hair industry.
The discussion also explores how salon owners and stylists can make their spaces more inclusive by understanding and accommodating neurodivergent clients and colleagues. To aid the process, Meg recommends things like asking for client preferences, considering sensory issues, and utilizing tools that can assist with creating this inclusivity. Also includes information about the Sunflower Lanyard Charity and its work to increase visibility for those with hidden disabilities.
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Customer Reviews
If you’re a Beauty Pro, you need Jodie in your life!
I tune in every week for Jodie’s incredible podcast! She has the best guests and the best interviews! She’s a total natural at conversations! You won’t regret putting her podcast in your weekly routine!!
A must listen!
Jodie is such a pleasure to listen to! She’s having the real conversations we’re all craving & i’m definitely pointing all of my stylist friends her way!
One Happy Stylist
Jodie you are such a breath of fresh air in the world of hairstylist education. Don’t get me wrong I love Jamie Dana (I pay for Social Suite) but your take on is so relatable and I am so happy I found you!