157 episodes

The most actionable + real beauty industry podcast.

The aim of Hairstylist Rising is to bring business, life, marketing and social media education to all hairstylists and make hitting the next level in your career attainable, no matter what that is.

There are more options than ever before when building your dream career in the beauty industry.

What you need is the mindset and marketing strategy to get you closer to your dreams and goals, faster.

On Hairstylist Rising you will hear interviews from hairstylists, salon owners, suite stylists, business coaches, independent educators, brand educators and other beauty professionals and business owners who have carved out their own path to success and can inspire you to do the same.

You will also get actionable mini trainings that will help you take the steps to mindful marketing in your business and finding ultimate fulfillment in your career and life.

I'm Jodie Brown and I can't wait to take you inside the world of hairstylists that are rising.

The Hairstylist Rising Podcast Jodie Brown

    • Business
    • 4.9 • 44 Ratings

The most actionable + real beauty industry podcast.

The aim of Hairstylist Rising is to bring business, life, marketing and social media education to all hairstylists and make hitting the next level in your career attainable, no matter what that is.

There are more options than ever before when building your dream career in the beauty industry.

What you need is the mindset and marketing strategy to get you closer to your dreams and goals, faster.

On Hairstylist Rising you will hear interviews from hairstylists, salon owners, suite stylists, business coaches, independent educators, brand educators and other beauty professionals and business owners who have carved out their own path to success and can inspire you to do the same.

You will also get actionable mini trainings that will help you take the steps to mindful marketing in your business and finding ultimate fulfillment in your career and life.

I'm Jodie Brown and I can't wait to take you inside the world of hairstylists that are rising.

    Craving Change + Your "Next Step" as a Hairstylist

    Craving Change + Your "Next Step" as a Hairstylist

    In this episode of the hairstylist rising podcast, the host has a deep conversation with Brittney Carmichael about facing and dealing with change, especially in terms of personal and career evolution. They discuss the importance of recognizing when a change is needed and the best ways to adapt to it. The conversation covers the concept of 'soft skills' like empathy and communication, and how they are becoming increasingly important. Brittney shares her journey of shifting from a hair stylist to a photographer and coach, emphasizing following one's passion and innate talents. The hosts underscore the significance of asking for feedback, rest, self-care, and authenticity during transformation.
    00:00 Introduction to Navigating Change
    01:09 The Messiness of Change
    01:23 The Year of the Soft Skill
    02:11 The Pain and Growth of Change
    02:24 The Grief of Change
    02:48 The Imperfection of Change
    03:19 The Challenge of Navigating Change
    04:33 The Power of Authenticity
    05:34 The Importance of Inner Skills
    10:11 The Power of Passion
    18:11 The Journey of Evolution
    19:47 The Power of Curiosity
    28:28 The Importance of Self-Care
    33:24 Conclusion: Embracing Change

    • 34 min
    Creating A More Inclusive Salon Experience For Neurodivergent Clients + Stylists Episode

    Creating A More Inclusive Salon Experience For Neurodivergent Clients + Stylists Episode

    🌻Get more information about the Sunflower Lanyard initiative🌻
    🌈Connect with Meg on Instagram 💕

    On this episode of the Hairstylist Rising podcast, the host speaks with Meg Long, a hairstylist based in the UK. Meg, who is both autistic and ADHD, shares her personal journey in the hair industry, discusses what neurodivergence means, and highlights the challenges faced by neurodivergent individuals in traditional salon environments. She discusses how she has created an inclusive space that accommodates the sensory needs of neurodivergent individuals, promoting comfort and acceptance within the hair industry. 

    The discussion also explores how salon owners and stylists can make their spaces more inclusive by understanding and accommodating neurodivergent clients and colleagues. To aid the process, Meg recommends things like asking for client preferences, considering sensory issues, and utilizing tools that can assist with creating this inclusivity. Also includes information about the Sunflower Lanyard Charity and its work to increase visibility for those with hidden disabilities.


    Mentioned in this episode:
    Join us on The Visionary Rising Podcast
    Included is an add for our brand new podcast.

    • 37 min
    Magnetic Marketing for Hairstylists

    Magnetic Marketing for Hairstylists

    Magnetic Marketing for Hairstylists
    In this podcast, hairstyling expert Jodie Brown discusses the importance of magnetic marketing for hairstylists. She offers insights into her personal experiences, and how she used Instagram and online branding to grow her business. Jodie explains the significance of brand focus, connection, and consistency as key factors in building trust with clients. She also provides actionable tips on specific messaging, batching and repurposing marketing materials, optimizing Instagram for searchability, setting up Google My Business, and ensuring websites are search engine optimized and mobile friendly. These strategies, according to Jodie, can help hairstyling professionals attract their dream clients, scale their businesses, and increase revenue while staying true to their unique brand identity.

    00:00 Introduction to Magnetic Marketing for Hairstylists
    00:33 The Importance of Understanding Marketing Fundamentals
    01:00 My Personal Journey in Online Marketing
    02:08 The Power of Personal Branding in the Beauty Industry
    02:50 Working Smarter, Not Harder in Marketing
    03:45 Rising Above the Noise: Standing Out in a Crowded Online Space
    05:04 The Importance of Quality Over Quantity in Content Creation
    06:00 The Role of Branding in Attracting Valuable Clients
    07:46 Creating Consistency in Your Brand Messaging
    09:21 The Power of Specific Messaging and Batching in Marketing
    17:40 Setting Up Online Visibility Touchpoints
    22:19 Conclusion: Implementing These Tips for Effective Marketing

    AI responses can produce inaccurate information about people, places, or facts.Write to the AI


    Mentioned in this episode:
    Join us on The Visionary Rising Podcast
    Included is an add for our brand new podcast.

    • 26 min
    Elevate Your Brand As A Hairstylist

    Elevate Your Brand As A Hairstylist

    In this episode of the Hairstylist Rising podcast, host Jody Brown discusses the three most important things hairstylists can do to elevate their brand. She emphasizes the value of creating an authentic and captivating brand that connects with ideal clients, and highlights the importance of clarity, connection, and consistency in branding. Listeners will gain insights and actionable strategies to build their best life as a hairstylist.
     
    We’re covering:
     The importance of branding
     The foundation of marketing
     The power of connection
     Consistency for trust and retention

    Time Stamps
    00:00 Introduction to the Podcast
    00:03 The Importance of Branding in the Beauty Industry
    01:52 The Difference Between Marketing and Branding
    05:39 The Three C's of Cohesive and Magnetic Branding
    05:52 The Role of Clarity in Branding
    07:06 The Power of Connection in Branding
    17:19 The Importance of Consistency in Branding
    21:52 Conclusion and Action Steps
    23:15 Signing Off
    Mentioned in this episode:
    Join us on The Visionary Rising Podcast
    Included is an add for our brand new podcast.

    • 26 min
    Should Hairstylists Think About Price Increases During Times Of Economic Uncertainty?

    Should Hairstylists Think About Price Increases During Times Of Economic Uncertainty?

    Success in Small Towns: Business Growth and Pricing Strategies in the Beauty Industry In a discussion between Jodi and Casey - a small-town hair stylist - the two delve into the nuances of running a profitable hair business in a small town. Casey shares her journey of becoming a hair stylist and how she defied the skepticism of those around her, particularly those who felt a small town setting could hinder her success. She also explains that her drive to deliver high-end services in her small town led to the establishment of her salon. The pair then discuss the challenges of finance management in the industry, highlighting the necessity of understanding your business's financial health before implementing price increases. They also address the misconceptions surrounding lower pricing in smaller towns, emphasizing that quality services can be priced fairly irrespective of location. Casey advises hairstylists to focus on the strength of their business while making strategic decisions during economic uncertainty, and to abandon the habit of basing their prices on what everyone else is charging. She promotes her masterclass that helps hairstylists to strategically raise their prices in small towns.   In this episode we go over:    Casey's Journey in the Beauty Industry  Overcoming Negative Advice and Building a Successful Business  The Importance of Email Marketing and Business Growth  Addressing Pricing Concerns in the Beauty Industry  Understanding Your Business Finances and Pricing Strategy The Impact of Economic Climate on Pricing Decisions  Challenges and Opportunities of Pricing in Small Towns Conclusion and Where to Find More About Casey   Check out the previous episodes here!   3 Key stept to success as a small town hairstylist https://hairstylistrising.libsyn.com/3-key-steps-to-success-as-a-small-town-hairstylist   Social Media Strategies for small town Stylists https://hairstylistrising.libsyn.com/social-media-strategies-for-small-town-stylists   Find Casey Taylor on Instagram! www.instagram.com/caseytalorstylistMentioned in this episode:
    Join us on The Visionary Rising Podcast
    Included is an add for our brand new podcast.

    • 35 min
    Making an Extra 10K Behind the Chair in 2024

    Making an Extra 10K Behind the Chair in 2024

    Welcome to today's episode, where we dive into the strategies to help you make an extra $10,000 behind the chair in 2024. We're thrilled to have Christina Leist, a beauty industry expert and educator, here to share her insights and guidance on achieving financial growth in your beauty business.
     Christina discusses various strategies to increase your income behind the chair in 2024.
    Upselling Treatments: Christina emphasizes the importance of talking to clients about new treatments and services. Excitement about offering something new can lead to clients embracing additional services, ultimately boosting your income.
    Offering Extra Haircuts: Encourage clients to schedule more frequent haircuts. Even a small increase in the number of haircuts per day can significantly contribute to your annual income.
    Consistent Consultations: Keep consultations fresh and engaging, whether with long-term clients or new ones. Discuss the latest trends, treatments, and options, making clients feel excited about trying something new.

    Mentioned in this episode:
    Join us on The Visionary Rising Podcast
    Included is an add for our brand new podcast.

    • 25 min

Customer Reviews

4.9 out of 5
44 Ratings

44 Ratings

sarajane❤️ ,

If you’re a Beauty Pro, you need Jodie in your life!

I tune in every week for Jodie’s incredible podcast! She has the best guests and the best interviews! She’s a total natural at conversations! You won’t regret putting her podcast in your weekly routine!!

11111direction ,

A must listen!

Jodie is such a pleasure to listen to! She’s having the real conversations we’re all craving & i’m definitely pointing all of my stylist friends her way!

ashleyrae21 ,

One Happy Stylist

Jodie you are such a breath of fresh air in the world of hairstylist education. Don’t get me wrong I love Jamie Dana (I pay for Social Suite) but your take on is so relatable and I am so happy I found you!

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