Your place to get information about legal marketing in the digital age. Talking about all things client development, digital marketing and ethical implications of these topics in the legal field.
#56: Kay Van Wey on National PR and Dr. Death
Getting more news coverage: how do you take 1 high-profile case and get more than 15 minutes of fame? Kay Van Wey is a board-certified PI lawyer with 30+ years of experience. She is the principal owner & founder of Van Wey, Presby & Williams, a Dallas, Texas-based personal injury litigation firm. When Kay isn’t managing her firm or practicing law, she advocates for patient safety. Kay is a big believer in finding your "why", which is one of the things she credits for her ongoing enthusiasm for her work.
Clienting - COVID-19 Special
Discussion of ways lawyers can be there for clients (and potential clients) in the uncertain COVID-19 environment. We also say congratulations, farewell, good luck, and until next time to Kelly as she embarks on her new venture.
#55: Mo Lilienthal- Lawyer, Podcaster & Local Link-Builder
This episode of Clienting is with a lawyer and podcasting powerhouse, Morris Lilienthal.
Mo is a lawyer at Martinson & Beason in Huntsville Alabama. The son of a judicial assistant, Mo is a passionate lawyer, advocate for March of Dimes and a passionate advocate for life & sports in Alabama.
Podcast: The Mo Show (Live) on FB Live and then YouTube and then podcast - podcasting for 2 1/2 years
We talk about Mo's Podcast process, the equipment he uses (it's easy and inexpensive), how Mo finds guests, and what he does once the podcast/Facebook Live is recorded.
What do you do with the podcast once it's recorded? Blogs, links, repurpose content, eNewsletter Personal Brand --> pushed through the firm Share your Why? March of Dimes, Family team, TV Appearances Building an interest base in Alabama Rotary, MADD, sports Trash Pandas Local links/SEO Rocket City Moms Other shows that you can hear Mo talk about his "Why's" and marketing efforts.
National President of Mother’s Against Drunk Driving: http://bit.ly/MoShow-MADD-FB National President of Rotary International: http://bit.ly/MoShow-Rotary-MarkMaloney-FB Former NFL & Alabama & Auburn FTBL Players Tony Dixon and Courtney Taylor: http://bit.ly/MoShow-Dixon-Taylor-FB Madison Mayor Paul Findley: http://bit.ly/MoShow-PaulFinley-FB UAH Basketball Coach John Shulman: http://bit.ly/MoShow-CoachShulman-FB Voice of the Trash Pandas Josh Caray: http://bit.ly/MoShow-TrashPandas-FB
#54: Megan Zavieh on Ethics, Technology & Marketing
Megan Zavieh focuses exclusively on attorney ethics, representing California attorneys facing State Bar disciplinary action and providing tools for lawyers to defend themselves through ethics investigations and prosecutions. She also provides resources to practicing lawyers to structure their firms to minimize their ethics exposure.
This episode covers tools for ease in Client Development, getting more out of marketing, making sure your firm is using the right technology, and ethics changes in reform.
#53: Marco Brown on Finding the Money to Market
Marco Brown is a husband, father, and divorce attorney in Salt Lake City, Utah. Nothing makes him happier than cooking, eating, and traveling, except maybe reading. This episode focuses on capturing the low-hanging fruit of more money without necessarily spending money. How to create a flywheel - the cyclical process of client experience. As a small business owner, Marco also shares how he has been able to have money to market his firm AND learn how to attract the clients that his law firm wants to serve.
#52: Josh Gerben on Learning to Market His Law Firm
Josh Gerben is a trademark attorney and founder of Gerben Law Firm, PLLC. The law firm was created by Mr. Gerben to help small and large businesses alike have access to trademark lawyers who are affordable and responsive to their needs.
This episode discusses how to set yourself apart from other law firms and the marketing tactics that have worked for Josh's law firm.
Customer ReviewsSee All
Outstanding for Solo Attorneys and Law Firm Managers
Great content about marketing, client acquisition, and keeping clients happy in the 21st Century. Not just about tech and SEO, but about all aspects of marketing and client service. Highly recommended!
A Great Legal Podcast
Kelly and Gyi add value in every episode. They cover a lot of ground in the legal marketing space. I get better with every episode that I listen to. I recommend this podcast to any lawyer looking to improve the way clients experience their firm.
Gyi is one The smartest minds in SEO. This is a good podcast to get nuggets of wisdom on digital best practices.