29 episodes

In this podcast I share what I have learned about building a profitable coaching business. If you have a desire to bring about massive transformation in the lives of those you serve and get paid extremely well to do it, this is the podcast for you.

Be sure to check out my main podcast, The Cliff Ravenscraft Show, in your favorite podcast directory.

Cliff’s Notes on Profitable Coaching Cliff Ravenscraft

    • Business
    • 4.4 • 9 Ratings

In this podcast I share what I have learned about building a profitable coaching business. If you have a desire to bring about massive transformation in the lives of those you serve and get paid extremely well to do it, this is the podcast for you.

Be sure to check out my main podcast, The Cliff Ravenscraft Show, in your favorite podcast directory.

    029 - When They Ask For STRATEGY, First Check Their STATE and STORY

    029 - When They Ask For STRATEGY, First Check Their STATE and STORY

    Several years ago, I realized that my brand, Podcast Answer Man, wasn't fully reflecting the guidance I was providing to those seeking strategies, tools and techniques to [fill in the blank]. That's why I decided to evolve my brand to Mindset Answer Man - to provide a better indication of the kind of advice I was giving.

    As the result of working with so many people, I began to recognize patterns between those who were successful in achieving their podcasting goals and those who were not. What I found was that despite having helped many people launch their podcasts, many of them had built their podcasting efforts on a shaky foundation, leaving them unable to experience the full potential of podcasting.

    In this episode, I explore how important the order of operations of STATE, STORY, and STRATEGY is to creating the most successful outcomes.

     

    Are you looking to drive growth and increase the visibility of your business?
    I am a Master Business Coach, Mentor & Speaker.  

    I have over fifteen years of experience in online business. Through my business, I've helped tens of thousands of people find their purpose and passion and create an online, personal brand and business that allows them to have a powerful, positive and profound impact in the world.

    I have generated millions of dollars through online course sales, physical products, one-off training tutorials, paid webinars, public speaking, in person workshops, conferences, paid mastermind groups,  one-on-one coaching and several other streams of income. 

    I want to help you break free from anything that is holding you back from living the life of your dreams and doing the work you feel most called to do in this world. Below are the the products and services that I know will allow you to take your message, your business and your life to the next level.

    1. Train With Cliff Audio Journal Podcast - This "audio journal format" podcast provides invaluable insights that my high-paying clients receive from me directly, plus exclusive, never-before-seen behind-the-scenes knowledge about how I run my business. My clients have found this podcast so valuable that nearly all of them have subscribed to it. Click Here To Learn More.

    2. Free The Dream Online Course - Are you struggling to make your dream or goal a reality? Don't waste any more time! Take the time to go through the six-hours of content in the Free The Dream Online Course and unlock the power of transformation. Whether you choose to go through the material in a single day or take a weekend retreat, you will find yourself completely changed after your experience with this course. Discover the world from a new perspective and unleash the potential that lies within. Click Here To Free Your Dream Today.

    3. Next Level Mastermind - If you're a full-time self-employed professional and not yet part of an ongoing mastermind group, it's time to take action! Stop what you're doing and take advantage of all the incredible video content and written content about mastermind groups found at NextLevelMastermind.info. Unlock the power of collaboration and networking with like-minded professionals and be part of a group that will help you achieve success! Click Here To Apply Today!

    4. One-On-One Coaching - God has blessed me with extraordinary gifts and the ability to help clients uncover solutions they can't see on their own. No matter the problem or desired outcome, I can help guide you on the path to success – with multiple paths available to explore. Through one-on-one coaching, I'll equip you with the tools and confidence to reach your highest potential. Click Here To Apply For One-On-One Coaching With Me.

     

    Of course you might be interested in some of my other free content

    Click Here To See My Other Podcast Shows
    Click Here For My Best Keynote Message “All Beliefs Have Consequences.”

    • 29 min
    028 - When Your Client Asks For One Thing, But You Sense That There Is A Bigger Conversation To Be Had

    028 - When Your Client Asks For One Thing, But You Sense That There Is A Bigger Conversation To Be Had

    If you ever wondered why I shut down my Podcast Answer Man business and rebranded myself as the Mindset Answer Man, this episode will give greater insight into my decision than I've shared previously.

    Recently, I hosted an "Ask Me Anything" session on the topic of "The Business of Coaching."

    Kate Nankivell let me know that she would be participating live and that she planned to ask the following question: 

    "I’ve just started a new podcast called The Shape of Kate. I’m at the beginning of my much needed weight loss and regain my fitness and health journey and I want to share this journey and so much more through this podcast. Now this represents a departure from my current business so I’m thinking about my monetization strategies.

    My clear intention with this podcast is to be an inspiration through sharing my journey but not a weight loss coach or fitness expert. I’ll interview those experts as I go. They rightly claim their expertise. My monetization ideas at this early stage is to bring on advertisers who pay for results. Eg when people who listen and click through to their offer and/or use my coupon code they pay me an agreed affiliate fee."

    When it came time to have my conversation with Kate, I had already created an outline of insights that would have helped her optimize the effectiveness of her affiliate income streams, plus I had created a list of several other income streams that most people have not considered.

    Yet, within a few moments into our conversation, I closed the browser that had all the pre-outlined insights that I had prepared. It had become clear to me that there was a much more powerful and important conversation to be had.

    Have a listen to this episode to see where our conversation went.  After the conversation, I give a commentary on the overall experience.  I know that you'll gain a lot of value from this conversation.

     

    If you are resonating with the content that I create, you will find one or more of the following products and services extremely valuable and life transformative.
    1. Train With Cliff Audio Journal Podcast - This "audio journal format" podcast provides invaluable insights that my high-paying clients receive from me directly, plus exclusive, never-before-seen behind-the-scenes knowledge about how I run my business. My clients have found this podcast so valuable that nearly all of them have subscribed to it. Click Here To Learn More.

    2. Free The Dream Online Course - Are you struggling to make your dream or goal a reality? Don't waste any more time! Take the time to go through the six-hours of content in the Free The Dream Online Course and unlock the power of transformation. Whether you choose to go through the material in a single day or take a weekend retreat, you will find yourself completely changed after your experience with this course. Discover the world from a new perspective and unleash the potential that lies within. Click Here To Free Your Dream Today.

    3. Next Level Mastermind - If you're a full-time self-employed professional and not yet part of an ongoing mastermind group, it's time to take action! Stop what you're doing and take advantage of all the incredible video content and written content about mastermind groups found at NextLevelMastermind.info. Unlock the power of collaboration and networking with like-minded professionals and be part of a group that will help you achieve success! Click Here To Apply Today!

    4. One-On-One Coaching - God has blessed me with extraordinary gifts and the ability to help clients uncover solutions they can't see on their own. No matter the problem or desired outcome, I can help guide you on the path to success – with multiple paths available to explore. Through one-on-one coaching, I'll equip you with the tools and confidence to reach your highest potential. Click Here To Apply For One-On-One Coaching With Me.

     

    Of course you might be interested in some of my other free content

    Click Here To Se

    • 1 hr 9 min
    027 - Creating An Evergreen Marketing Funnel That Will Bring A Consistent Flow of Potential New Coaching Clients

    027 - Creating An Evergreen Marketing Funnel That Will Bring A Consistent Flow of Potential New Coaching Clients

    Recently, I hosted an "Ask Me Anything" session on the topic of "The Business of Coaching" and Jennifer Swanson asked the following question: 

    "My coaching is off the side of my desk (and I want it to stay there because I'm doing several things) but it would be nice to have a handful of steady clients, and while word of mouth has been good in the past, it's never stead. What strategies would you suggest for finding clients that are not high-pressured or sale-sy?"

    The advice I gave in this episode:


    Create an evergreen marketing funnel that is purpose built to consistently generate new potential clients who are interested in your coaching.

    Create a niche topic podcast with only five to ten podcast episodes that are more valuable than a $2,000 dollar course on the topic.
    For every episode, give away a high quality “hand-out” or “PDF Quick Guide” that relates to the content of that episode. (They will opt-into your email newsletter to receive this)
    Write a series of emails (at least 10 to 20) that will be released once a week after they are added and that are meant to add increase value that you are providing, thereby nurturing your relationship further.
    At natural points, put CTA’s will get people to submit an application for your coaching.


    Create a Waiting List.
    Create a series of easy to follow through, ongoing actions, that you can do to continue brining people into the top of your marketing funnel.

     

    If you are resonating with the content that I create, you will find one or more of the following products and services extremely valuable and life transformative.
    1. Train With Cliff Audio Journal Podcast - This "audio journal format" podcast contains many of the same insights that my clients who pay tens of thousands of dollars to get from me directly. Plus there are "behind the scenes insights," about how I operate my business, that have enticed nearly all my existing clients to subscribe to this show as well. Go to http://TrainWithCliff.com to learn more.

    2. Free The Dream Online Course - Do you have a dream or goal that you are struggling to turn into reality? Some have gone through this course in a single day, others have taken a weekend retreat to go through it. However, everyone who has gone through the six hours of this material has completely altered their experience of the world. Go to http://FreeTheDreamCourse.com to learn more.

    3. Next Level Mastermind - If you are full-time self-employed and are not yet in an ongoing mastermind group, stop what you are doing and read every word and watch all the video content found at http://NextLevelMastermind.info.

    4. One-On-One Coaching - God has granted me unique gifts and a capacity to help clients see things that they are not able see on their own. For every problem there is a solution. For every desired destination, there is always a path to get there (often multiple paths). Click Here To Apply For One-On-One Coaching With Me.

    Of course you might be interested in some of my other free content

    Click Here To See My Other Podcast Shows
    Click Here For My Best Keynote Message “All Beliefs Have Consequences.”

    • 30 min
    026 - Struggle - How Can I Build A Thriving Business If I Can Coach On Almost Anything?

    026 - Struggle - How Can I Build A Thriving Business If I Can Coach On Almost Anything?

    Recently, I hosted an "Ask Me Anything" session on the topic of "The Business of Coaching" and Loubna Zarrou asked the following question: 

    "I have been coaching many years but one struggle is how to turn it into a business when you can coach on almost anything."

    The advice I gave in this episode:

    First, I shared one of my favorite Steven Chandler quotes about the topic of "choosing a niche" for your coaching.

    Next, I provided the following five pieces of advice:


    Determine how much money that you need to generate on a monthly basis to thrive financially from your full-time self-employed coaching business.
    Do the math….

    Can you find 1 client to pay 100% of your monthly amount within 15 to 20 hours a week of work?
    Can you find 2 clients to pay 50% of your monthly amount within 15 to 20 hours a week of work?
    Can you find 4 clients to pay 25% of your monthly amount within 15 to 20 hours a week of work?
    Can you find 10 clients to pay 10% of your monthly amount within 15 to 20 hours a week of work?


    Determine exact ideal client for that offer and go validate it. However, while searching for that exact fit, don’t ignore all the other clients who would fit within that price ranged product.
    Commit to generating all your monthly income needs by working with as few clients as possible that would require no more than 15 to 20 hours a week of your time to serve.
    Once booked solid and consistently generating that revenue on a monthly basis, start adding other products and services.

     

    If you are resonating with the content that I create, you will find one or more of the following products and services extremely valuable and life transformative.
    1. Train With Cliff Audio Journal Podcast - This "audio journal format" podcast contains many of the same insights that my clients who pay tens of thousands of dollars to get from me directly. Plus there are "behind the scenes insights," about how I operate my business, that have enticed nearly all my existing clients to subscribe to this show as well. Go to http://TrainWithCliff.com to learn more.

    2. Free The Dream Online Course - Do you have a dream or goal that you are struggling to turn into reality? Some have gone through this course in a single day, others have taken a weekend retreat to go through it. However, everyone who has gone through the six hours of this material has completely altered their experience of the world. Go to http://FreeTheDreamCourse.com to learn more.

    3. Next Level Mastermind - If you are full-time self-employed and are not yet in an ongoing mastermind group, stop what you are doing and read every word and watch all the video content found at http://NextLevelMastermind.info.

    4. One-On-One Coaching - God has granted me unique gifts and a capacity to help clients see things that they are not able see on their own. For every problem there is a solution. For every desired destination, there is always a path to get there (often multiple paths). Click Here To Apply For One-On-One Coaching With Me.

    Of course you might be interested in some of my other free content

    Click Here To See My Other Podcast Shows
    Click Here For My Best Keynote Message “All Beliefs Have Consequences.”

    • 25 min
    025 - Nine Tips To Secure High Ticket Coaching Clients From Your Podcasting Efforts

    025 - Nine Tips To Secure High Ticket Coaching Clients From Your Podcasting Efforts

    Recently, I hosted an "Ask Me Anything" session on the topic of "The Business of Coaching" and Chris Pinckley asked the following question: 

    How can a seasoned or veteran coach, in other words someone who already knows the coaching industry, turn their podcast into a lead generation tool effectively?


    Talk consistently about the exact topics that your current coaching clients are bringing to their sessions. (No Specifics of the client Included of course)
    Use the precise language that they use to describe their pain, problem, struggle, obstacle, etc.
    Host “Ask Me Anything” sessions like this to offer a “public example” of the type of coaching you do and include some examples of those conversations in your podcast.
    Create “Custom CTA’s” For Every Episode.
    Prioritize getting people to your mailing list to nurture the relationship.
    Add different price point offerings for your value ladder of products and services.
    Invite your best clients who have experienced the most transformation to tell their story, as a guest, on your show. (They 'may' share it with others)
    Consider creating “niche topic podcasts."
    Be a guest on other people’s podcasts who reach your exact, ideal, client.

     

    If you are resonating with the content that I create, you will find one or more of the following products and services extremely valuable and life transformative.
    1. Train With Cliff Audio Journal Podcast - This "audio journal format" podcast contains many of the same insights that my clients who pay tens of thousands of dollars to get from me directly. Plus there are "behind the scenes insights," about how I operate my business, that have enticed nearly all my existing clients to subscribe to this show as well. Go to http://TrainWithCliff.com to learn more.

    2. Free The Dream Online Course - Do you have a dream or goal that you are struggling to turn into reality? Some have gone through this course in a single day, others have taken a weekend retreat to go through it. However, everyone who has gone through the six hours of this material has completely altered their experience of the world. Go to http://FreeTheDreamCourse.com to learn more.

    3. Next Level Mastermind - If you are full-time self-employed and are not yet in an ongoing mastermind group, stop what you are doing and read every word and watch all the video content found at http://NextLevelMastermind.info.

    4. One-On-One Coaching - God has granted me unique gifts and a capacity to help clients see things that they are not able see on their own. For every problem there is a solution. For every desired destination, there is always a path to get there (often multiple paths). Click Here To Apply For One-On-One Coaching With Me.

    Of course you might be interested in some of my other free content

    Click Here To See My Other Podcast Shows
    Click Here For My Best Keynote Message “All Beliefs Have Consequences.”

    • 42 min
    024 - Resolving An Issue With Getting 2nd Calls Booked

    024 - Resolving An Issue With Getting 2nd Calls Booked

    My great friend, Deacon Bradley, is a member of my Next Level Mastermind and has been using the Prosperous Coach Method to create new clients.

    Over the past several months, Deacon has experienced a few scenarios where he has had a hard time with follow-ups after the first complimentary coaching session, specifically getting his potential clients to book their second complimentary session.

    This is NOT an issue where the coaching is not powerful enough. On the contrary, Deacon's concern, initially, was that the first session may be far too powerful and that the potential client may have four to six months worth of insights to implement after the first call.

    Yet, in a recent conversation via one of LinkedIn Live Audio events, we uncovered a few missing components within the Connect, Invite and the first session of the Create phase of the Prosperous Coach Process.

    No doubt, you will find a tremendous amount of value in this episode.

    Links Mentioned at the end of the episode

    TrainWithCliff.com
    FreeTheDreamCourse.com
    TheCliffRavenscraftShow.com
    My Work With Me Page

     

    • 47 min

Customer Reviews

4.4 out of 5
9 Ratings

9 Ratings

Rich at Silence Teaches ,

Powerful Stuff!

Cliff is passionate, transparent and caring. Each time I listen I learn a ton. Thrilled I came across him!

Leadership Detective ,

I will be wealthy because of this podcast!

I have made amazing progress in my coaching business after 2 years of floundering. I’m giving a large portion of the credit to the inspiration provided by Cliff. Highly recommend!

dougpew ,

Mamma mía!

I just devoured these first 4 episodes. What a great look behind the curtain into your coaching practice. You’ve inspiring substantially since we met at Social Media Marketing World, and much more so since Copywriting Academy Live. You’ve described so many of the feelings and experiences I’ve had with coaching I’ve done over the years. I’m going to take a serious look at considering adding a coaching part of my business. Thank you!

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