70 episodes

Are you striving to build a high-performing marketing team that accelerates growth for your organisation?

Dive into the insights and strategies of award-winning former Chief Marketing Officer (CMO), Ty Hayes, and leading CMOs and experts.

This podcast is designed for marketing leaders seeking to optimise their team's performance to drive unparalleled results.

Tune in to:

- Unlock secrets from top CMOs on how they’ve crafted dynamic marketing team structures and built modern capabilities

- Discover agile marketing practices that dismantle team silos and triple team productivity

- Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement

- Explore the mistakes to avoid and tips to become a revered CMO

- Gain insights from interviews with leadership experts, authors, and marketing leaders from across industries including Uber, ABC, Calendly and EY.

In addition, your host, Ty Hayes, an acclaimed former CMO, ranked #10 in Australia, with over 20 years of marketing leadership experience reveals his playbook for success honed from leading a full-stack marketing team to #1 in the country in his solo episodes.

Since 2019, Ty’s been specialising in helping marketing leaders to design, align and optimise their teams through his company, Growth Generators providing a unique vantage point that Ty shares on the show.

Whether you’re a CMO, CXO, Head of Marketing or aspiring marketing leader, this is your must-listen podcast to boost your team’s capability and create an unfair advantage.

Hit follow and tune into our fan-favourite episode 57. The First 90 Days with the CMO from Calendly to start your journey toward marketing leadership excellence today!

CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes Ty Hayes from Growth Generators

    • Business

Are you striving to build a high-performing marketing team that accelerates growth for your organisation?

Dive into the insights and strategies of award-winning former Chief Marketing Officer (CMO), Ty Hayes, and leading CMOs and experts.

This podcast is designed for marketing leaders seeking to optimise their team's performance to drive unparalleled results.

Tune in to:

- Unlock secrets from top CMOs on how they’ve crafted dynamic marketing team structures and built modern capabilities

- Discover agile marketing practices that dismantle team silos and triple team productivity

- Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement

- Explore the mistakes to avoid and tips to become a revered CMO

- Gain insights from interviews with leadership experts, authors, and marketing leaders from across industries including Uber, ABC, Calendly and EY.

In addition, your host, Ty Hayes, an acclaimed former CMO, ranked #10 in Australia, with over 20 years of marketing leadership experience reveals his playbook for success honed from leading a full-stack marketing team to #1 in the country in his solo episodes.

Since 2019, Ty’s been specialising in helping marketing leaders to design, align and optimise their teams through his company, Growth Generators providing a unique vantage point that Ty shares on the show.

Whether you’re a CMO, CXO, Head of Marketing or aspiring marketing leader, this is your must-listen podcast to boost your team’s capability and create an unfair advantage.

Hit follow and tune into our fan-favourite episode 57. The First 90 Days with the CMO from Calendly to start your journey toward marketing leadership excellence today!

    70. How to triple the experiment velocity of your marketing team and drive thousands of new leads

    70. How to triple the experiment velocity of your marketing team and drive thousands of new leads

    In this episode, host Ty Hayes builds on a recent CMO Leadership Podcast interview with Sean Ellis, the author of Hacking Growth. Ty delves into the four-stage growth hacking process and shares how he applied them to boost metrics during his tenure as the CMO of Curtin University.
    Tune in as Ty reveals:
    The drivers for Growth Hacking at Curtin University during Ty's tenure as CMO, including declining international student numbers, a shrinking domestic market, and fierce competition in the higher education sector. How he structured an effective growth marketing team, the essential skill sets needed, and the importance of cross-collaboration. How the 4-stage growth hacking process of Analyse, Ideate, Prioritise and Test were applied to increase conversion of the Bachelor of Commerce at Curtin University  The incredible results and achievements that the Curtin Marketing team achieved as a result of applying Growth Hacking principles. This episode is a must-listen for marketing leaders seeking to increase the experimentation velocity of their team and drive accelerated growth.
    References
    CMO Leadership Podcast Episode 62 Sean Ellis Decodes Growth Hacking
    Hacking Growth, By Sean Ellis

    Contact Growth Generators
    Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. 
    Discover how Ty can help your marketing team deliver greater customer value and business outcomes through Agile Marketing 
    Connect or Follow Ty on LinkedIn - and mention that your’e a listener of the Pod.
    Help us help you
    Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.
    Please take a moment to rate and review us on your favourite platform.
    We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.
    This podcast was produced by Ty Hayes and edited by Clare Ryan.
     

    • 11 min
    From Silos to Synergy: Bev Bury, CMO at Flinders University on Creative Approaches to Elevating Customer Experience by Unifying Marketing and Recruitment

    From Silos to Synergy: Bev Bury, CMO at Flinders University on Creative Approaches to Elevating Customer Experience by Unifying Marketing and Recruitment

     In this episode, you will discover:
    A game plan to approach your first 12 months in a CMO role. How Bev realigned the 60-person marketing team around the customer journey and which modern marketing and sales capabilities she's added to the team from CX to marketing automation, to outbound sales. The strategies and techniques Bev implemented to build a strong team culture, smash down team silos, spark creativity, and create a high-performing marketing team. We hope you enjoy listening.
    References
    Flinders University PRIMED High-performance framework from Growth Generators Contact Growth Generators
    Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Discover how Ty can help your marketing team build a high-performance culture and boost staff engagement by 20% Connect or Follow Ty on LinkedIn - and mention that your’e a listener of the Pod. Help us help you
    Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.
    This podcast was produced by Ty Hayes and edited by Clare Ryan.

    • 36 min
    Psychological Safety: The Key to High-Performing Marketing Teams with Ty Hayes | Discover the #1 ingredient for creativity, collaboration and innovation

    Psychological Safety: The Key to High-Performing Marketing Teams with Ty Hayes | Discover the #1 ingredient for creativity, collaboration and innovation

    In this episode, host Ty Hayes uncovers the surprising #1 component required for high-performance marketing teams. Psychological Safety.
    This element is so powerful that it can supercharge creativity and innovation, enhance collaboration and create a team culture that enables you to attract, engage and retain top talent.
    From battling hierarchical structures to overcoming the fear of failure, you'll also discover the threats that prevent this component from thriving in your team.
    Gain practical strategies to create this condition in your team by championing diversity, embracing failure as a catalyst for growth, and creating an environment where team members feel empowered to voice ideas and concerns.
    Tune in to find out how to build psychological safety in your marketing team.
    High-Performance Marketing Team Scorecard 
    Are you looking to build a high-performance marketing team and boost staff engagement? Take our free High-Performance Marketing Team Scorecard Quiz to evaluate 3 key elements of high-performance marketing teams. Find out where your team stands, and gain customised tips on how you can improve for better outcomes. Click here to take the scorecard:
    https://growthgenerators.scoreapp.com
    References
    The Fearless Organisation by Amy Edmondson  Episode 7 of CMO Leadership Podcast Harnessing digital, data and differentiation with Fabian Marrone, CMO of Monash University Episode 13 of the CMO Leadership Podcast. Aligning marketing teams and embracing diversity with Malini Sietaram Episode 39 of the CMO Leadership Podcast Holly Ransom discusses her new book The Leading Edge Episode 57 of the CMO Leadership Podcast The First 90 Days with the CMO of Calendly Episode 67 of the CMO Leadership Podcast Marketing Leadership Lessons with Sarah Cutbush, Chief Marketing and Communications Officer at University of South Australia  
    Contact Growth Generators
    Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. 
    Discover how Ty can work with your marketing team to improve psychological safety as part of the high-performance marketing team training.
    Connect or Follow Ty on LinkedIn - and mention that your’e a listener of the Pod.
    Help us help you
    Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.
    This podcast was produced by Ty Hayes and edited by Clare Ryan.

    • 18 min
    67. Marketing Leadership Lessons with Sarah Cutbush, Chief Marketing and Communications Officer at the University of South Australia

    67. Marketing Leadership Lessons with Sarah Cutbush, Chief Marketing and Communications Officer at the University of South Australia

    In this episode, Sarah Cutbush reveals the leadership lessons that have helped her succeed as Chief Marketing and Communications Officer at the University of South Australia (UniSA)
     Sarah leads a marketing and communications team of 80 people and we are delighted to have her back on the podcast to share her leadership experience and insights.
     Sarah shares a personal overview of her leadership journey so far, which includes reflections on her life’s challenges as well as pivotal moments in her career.
     The discussion also explores the importance of being authentic, handling bad behaviour in the workplace and cultivating a positive workplace as well as advice for aspiring CMOs.
    This is the first episode of a new CMO Leadership Lessons segment of the Podcast where CMOs share their mistakes, best advice they’ve received, their leadership principles and advice for aspiring CMOs in under 20 minutes. Look out for more of these episodes to come.
     And be sure to check out Episode 66 where Sarah shares the Agile Marketing journey at UniSA and the remarkable results they’ve achieved.
    We hope you enjoy listening.
    References
    University of South Australia 
    Episode 66 of CMO Leadership Podcast. Agile Marketing in action: Uni SA’s marketing transformation  
    Episode 48 of the CMO Leadership Podcast. What every marketing leader should know about finance
    Design: Building on Country by Alison Page and Paul Memmott

    Contact Growth Generators
    Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. 
    Connect or Follow Ty on LinkedIn - and mention that your’e a listener of the Pod.
    Help us help you
    Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.
    Please take a moment to rate and review us on your favourite platform.
     
    We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.
     
    This podcast was produced by Ty Hayes and edited by Clare Ryan.
     

    • 17 min
    Agile Marketing in Action: UniSA’s Marketing Transformation

    Agile Marketing in Action: UniSA’s Marketing Transformation

    This episode dives into the University of South Australia's (UniSA) journey of implementing Agile Marketing with Sarah Cutbush (Chief Marketing and Communications Officer) and Tim Smedley (Manager, Market Insights). Tune in to discover:
    How a large university marketing and communications team of 80 staff implemented Agile marketing to gain strategic focus and flexibility in a volatile environment
    The strategies that ensured Agile methods became ingrained and the valuable lessons learned.
    The empowering impact of Agile, enabling faster response to change, managing multiple priorities and slashing time to market by up to 3x.
    You will get a CMO perspective from Sarah on Agile Marketing, and an on-the-ground and tools perspective from Tim who was the tech and agile lead on the rollout. These two valuable perspectives are relevant whether you're just considering implementing agile marketing or you're some way down the track.
    We hope you enjoy the show.
    Contact Growth Generators
    Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. 
    Discover how Ty can help your marketing team deliver greater customer value and business outcomes through Agile Marketing 
    Connect or Follow Ty on LinkedIn - and mention that you're a listener of the Pod.
    Help us help you
    Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.
    Please take a moment to rate and review us on your favourite platform.
    We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.
     This podcast was produced by Ty Hayes and edited by Clare Ryan

    • 40 min
    Optimising marketing teams: Lean marketing vs Agile marketing approaches

    Optimising marketing teams: Lean marketing vs Agile marketing approaches

    In this episode you’ll discover two key techniques to enhance marketing team productivity and value delivery; Lean Process Redesign and Agile Marketing. 
    The episode guides leaders on choosing the right approach based on team size, maturity, and challenges, with examples from industries like tourism, technology, and higher education.
    Ty explains how these methods address the challenges of overloaded marketing teams and Brooks law's impact on team complexity. 
    The episode distinguishes between Lean Process Redesign's emphasis on streamlining current processes to remove waste and Agile Marketing's focus on small, cross-functional teams delivering incremental customer value through feedback. 
    It concludes with additional resources for implementing these techniques and the importance of continuous optimisation whether in Lean or Agile frameworks.
    If you’re looking for ways to help your marketing team do more with less, feel less overwhelmed and increase their productivity - then be sure to tune in.
     
    Additional Resources
    See Episode 26. How to overcome resource constraints and get to market faster - for more on what Lean Process Is and how to implement it in your team.
    See Episode 54. How Agile Marketing Drives Customer Centricity  - for more on the benefits of Agile Marketing with real-world results.
     
    Need help optimising your marketing team?
    Ty works with marketing teams like yours to help increase team productivity, engagement and effectiveness. Find out more about Growth Generator’s Flow services and how Ty can help you implement what you learn in today’s episode.
     
    This podcast was edited by Clare Ryan.
     

    • 17 min

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