Coach Mike Bayer on Going From Addiction to Dr. Phil & in the Process, Selling 100K Copies of His Book On Good Authority: Publishing the Book that Will Build Your Business

Mike Bayer, also known as Coach Mike, is Founder and CEO of CAST Centers and author of the Best Self: Be You, Only Better.   His career began over 12 years ago as a mental health and addiction counselor. After a residency at The Hazelden Foundation, Mike spent five years in the field and became one of the leading interventionists in the country. He did crisis consulting for several of the country’s top treatment programs, including the Hazelden Foundation.   Fifteen years ago, he founded CAST Centers, a treatment center that provides a network of professional support – including doctors, psychologists, counselors, and instructors – to help clients heal and improve their mental health, emotional health, and their overall well-being.   He's a regular contributor to Dr. Phil, television’s #1-rated daytime talk show. He's also on the Dr. Phil Advisory Board, which consists of 18 of the most accomplished and respected health care professionals in the country.   In this episode, we discussed how you go from struggling with addiction to coaching high-end clients and then becoming a weekly Dr. Phil guest and selling over 100,000 copies of your first book.