500 episodes

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second.

In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more.

Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.

On Good Authority: Publishing the Book that Will Build Your Business Anna David

    • Business
    • 4.7 • 304 Ratings

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second.

In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more.

Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.

    Boost Your Business by Sharing Your Story (Solo Episode)

    Boost Your Business by Sharing Your Story (Solo Episode)

    Here's a special release for you: the keynote I recently gave at a mastermind that encompasses so much of what I know to be true about coming up with your book idea. It's short but sweet. Enjoy!
    FOR MORE ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM.

    • 21 min
    How to Use Instagram Reels to Blow Up Your Book

    How to Use Instagram Reels to Blow Up Your Book

    You know that kindergarten teacher we all wish we'd had?
    That's Erin Lee. But part of what makes us all wish she'd been our teacher is the fact that in addition to being a teacher, she's an award-winning children's book author.
    Still, as we discuss quite a bit around here, being an amazing author doesn't always guarantee book sales.
    But Erin HAS sold thousands of books. So how has she done it? Well, she started dressing up as her five-year-old students to create engaging Instagram reels. These relatable and humorous videos have since fostered a thriving online community where Erin shares educational content, entertainment and promotes her books.
    I was actually interviewing Erin for my other podcast when I realized the information she was sharing was such book publishing GOLD that I had to switch gears and release it on this long-neglected feed.
    In this episode, she breaks her IG strategy down piece by piece. So good, so tactical. She actually makes Instagram sound fun AND useful. When have you last heard it described that way?

    • 36 min
    The State of Publishing Today with Kevin Anderson

    The State of Publishing Today with Kevin Anderson

    Kevin Anderson never meant to get into the publishing business after growing up in a small town in Canada before getting his PhD and graduating summa cum laude from Harvard and starting a tutoring company.

    Nevertheless, that tutoring company transitioned into what is now a massive publishing company that employs 30 writers and editors that have collectively worked on over 200 New York Times bestselling books and sold over 100 million copies of books by people like Brene Brown, Simon Sinek and Jen Sincero.
    How juicy was our conversation about the state of publishing today? Well, in case you hadn't noticed, I stopped releasing new episodes of this podcast! But when I stumbled into this chat with Kevin, I realized it was too good to keep to myself. So please enjoy!
    FOR MORE ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM.

    • 25 min
    How to Get Your Book Everywhere with Annabelle Gurwitch

    How to Get Your Book Everywhere with Annabelle Gurwitch

    Annabelle Gurwitch is an actress, activist, and the author of the New York Times bestseller and Thurber Prize finalist I See You Made an Effort. Her other books include: Wherever You Go, There They Are, and You Say Tomato, I Say Shut Up (coauthored with Jeff Kahn). 
    She was the co-host of Dinner & a Movie on TBS and has appeared on NPR, The Today Show, CBS Early Show, Real Time with Bill Maher, PBS, and numerous CNN and MSNBC programs. Her essays and satire have been featured in The New Yorker, The New York Times, The Wall Street Journal, The Los Angeles Times, AARP, Real Simple, Prevention, The Los Angeles Book Review, The Daily Beast, Time, Next Tribe, Lenny Letter, Hadassah and The Hollywood Reporter, among other media outlets.
    She's also an extremely methodical (she might say obsessive compulsive?) person—one who starts planning her launch as she comes up with the book concept. And she works it—making lists, checking them way more than twice, reaching out to people she knows and doesn't know and ultimately making it so that her books have no option but to be successful.
    If you want practical steps on how to prepare both emotionally and literally for a release, this episode is packed with tips, tactics and other t-words!
    FOR MORE ABOUT WHAT MY COMPANY, LEGACY LAUNCH PAD, DOES, GO TO WWW.LEGACYLAUNCHPADPUB.COM

    • 42 min
    Make Sure You Write the Right Book with Dave Chesson

    Make Sure You Write the Right Book with Dave Chesson

    Dave Chesson is the creator of Kindlepreneur.com, a website devoted to teaching advanced book marketing which even Amazon KDP acknowledges as one of the best by telling users to “Gain insight from Kindlepreneur on how you can optimize marketing for your books.” Having worked with such authors as Orson Scott Card, Ted Dekker and more, his tactics help both fiction and nonfiction authors of all levels get their books discovered by the right readers. 
    But that's the official bio stuff. The stuff that really matters, at least to me, is that he is the wisest person out there today when it comes to successful indie publishing. Basically, he does the work so that the rest of us can utilize his techniques and systems.
    You can read the full transcript of our conversation below but the main takeaways are this: if you want to successfully launch a book, start your launch work the day you start writing; to cut down on haters, show readers you're human; and the right keywords and categories on Amazon can make the difference between bestsellerdom and obscurity.
    Enjoy this episode and by all means, employ the techniques! FOR MORE ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM.

    • 46 min
    Get Your Book in Stores with Ashlea Hearn

    Get Your Book in Stores with Ashlea Hearn

    Ashlea Hearn is not only a 1st Lieutenant in the Army Reserves but also the author of Genesis Mortalis, Book 1 of the Take It Trilogy.
    We met when she reached out to me about the upcoming release of that book. But here's what's relevant: by that point, I had noticed this lovely person named Ashlea Hearn reviewing me wherever she could—different books, this podcast, on Google...everywhere.
    But here's what I really noticed: she wasn't just slapping a review up there in order to "do the right thing" but crafting thoughtful, in-depth analysis that showed she really had taken in and appreciated the work. (Her review of Party Girl still comes up as "Most Relevant," which is Amazon speak for "the most thoughtful one.")
    Because of all this, not only was I delighted to speak to her about her book but when she declared me her "mentor," I happily took on the role. And it's been nothing but rewarding as I've watched her jump into life and authorhood with enthusiasm and gumption. Then, like the amazing mentee she is, she flew out for a book party I had for one of my clients and made so many friends that when I showed up for breakfast the next morning to meet some, she was there!
    So that's our back story. Here's her back story.
    She started writing as a little girl because it was a fascinating escape from what she considered to be a mundane life of a girl from the Midwest.
    At an early age, she fell in love with the suaveness of James Bond, the action of Mission: Impossible, the gore and badassery of Kill Bill: Volume 1 and the relatable female characters of Totally Spies!—all of which influenced the Take It book series.
    Listen in on this chat between a mentee and a thoroughly delighted mentor!
    FOR MORE INFO ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM!

    • 32 min

Customer Reviews

4.7 out of 5
304 Ratings

304 Ratings

xsk15/8 ,

Transformational content for author/entrepeneurs

I've been thinking about writing a book for a while now, and it was Anna David's On Good Authority that finally motivated me to take action. This incredible podcast reveals the hidden secrets that aspiring authors really need to know. All of the interviews (and Anna’s content) goes beyond just the writing process and explores the art of crafting a book to establish your authority.

David Trent

AllyB Ghostwriter, Weitkng ,

Don’t just become an author become the authority - with this podcast

Lots of people can write a book and claim “author” but that doesn’t make them all true authorities on their topic. Listen in to really develop yourself into the authority and learn how to leverage your book like a boss.

On Top of the World Radio ,

Not just a Sexy Voice- Anna is an authority!!

Absolutely love this podcast- terrific information, and entertaining!
Anna David has created THE show I’ve been looking for. Wish I had known her for my first four books… but as I’m writing my 5th she’s right here to guide me towards Authority.
Thank you Anna.

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