30 episodes

Digital marketing in the age of cryptocurrencies and blockchain. Hosted by the fastest growing blockchain marketing agency, Coinbound. Learn top marketing tips and tools daily in this very binge-able podcast.

Follow Ty Daniel Smith on Twitter: https://twitter.com/tydanielsmith

Crypto Marketing with Ty Daniel Smith | A Coinbound Podcast Coinbound

    • Marketing
    • 5.0, 6 Ratings

Digital marketing in the age of cryptocurrencies and blockchain. Hosted by the fastest growing blockchain marketing agency, Coinbound. Learn top marketing tips and tools daily in this very binge-able podcast.

Follow Ty Daniel Smith on Twitter: https://twitter.com/tydanielsmith

    When Should You Pay for Press Releases? | Ep. 30

    When Should You Pay for Press Releases? | Ep. 30

    Paid press releases are a really popular marketing option for a lot of crypto companies. However, they aren't always the best option for every company all the time. In this episode. Ty & Kylie discuss when it's the right time to pay for a press release and what questions to ask before you get started.



    More about the Crypto Marketing Show!: https://coinbound.io/podcast

    Produced by Coinbound: https://coinbound.io/

    ---

    OTHER PLACES WE HANGOUT:

    Instagram ► https://instagram.com/coinbound

    Twitter ► https://twitter.com/coinbound_io

    Linkedin ► https://www.linkedin.com/company/coinbound

    TikTok ► https://tiktok.com/@coinbound

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    FOLLOW YOUR HOSTS:

    Ty Daniel Smith: https://twitter.com/tydanielsmith

    Kylie Lowe: https://twitter.com/cryptokylie

    ---

    Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack

    • 10 min
    Before You Start Marketing, Set Up These 5 Free Tools | Ep. 29

    Before You Start Marketing, Set Up These 5 Free Tools | Ep. 29

    When it comes to marketing, the tools you use can be a huge factor that determines your success. Being keyed in with the best tools and Softwares often separates the good marketers from the great ones. Before you start marketing your cryptocurrency brand make sure you set up these 5 FREE tools. In this episode, Ty & Kylie walkthrough 5 incredible free tools that every company should set up before they begin any marketing campaign.



    Ty's Show Notes

    1. Google Analytics
    - Allows you to monitor traffic on your site
    - You can see how much traffic you are getting, where it is coming from, and how site visitors are using your site.
    -This is the first tool you should set up

    2. Google Search Console
    - Allows you to analyze your organic traffic from Google.
    - You can see what keywords people are searching that result in a site visit
    - You can see which of your website pages people are finding via google
    - You can see how well you are ranking for specific keywords

    3. Google Data Studio
    - Google Data studio allows you to display data in a way that makes it easier to read and analyze.
    - You can connect data sources like Google Analytics and Google Search Console, in addition to things like Google sheets.

    4. Google Optimize
    - Allows you to run A/B tests.
    - You can test multiple versions of a web page and see what works best to drive conversions

    5. Google Tag Manager
    - Allows you to easily implement code onto your site:
    Things like conversion tracking & event tracking.
    -Use in conjunction with PPC advertising to see which marketing efforts are resulting in the most conversions.



    Relevant Links:

    Google Analytics: https://analytics.google.com/analytics/web/

    Google Search Console: https://search.google.com/search-console/welcome

    Google Data Studio: https://datastudio.google.com/

    Google Optimize: https://optimize.google.com/optimize/home/

    Google Tag Manager: https://tagmanager.google.com/



    ---

    More about the Crypto Marketing Show!: https://coinbound.io/podcast

    Produced by Coinbound: https://coinbound.io/

    ---

    OTHER PLACES WE HANGOUT:

    Instagram ► https://instagram.com/coinbound

    Twitter ► https://twitter.com/coinbound_io

    Linkedin ► https://www.linkedin.com/company/coinbound

    TikTok ► https://tiktok.com/@coinbound

    ---

    FOLLOW YOUR HOSTS:

    Ty Daniel Smith: https://twitter.com/tydanielsmith

    Kylie Lowe: https://twitter.com/cryptokylie

    ---

    Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack

    • 5 min
    How is COVID-19 (Coronavirus) Affecting Cryptocurrencies and Crypto Marketing? | Ep. 28

    How is COVID-19 (Coronavirus) Affecting Cryptocurrencies and Crypto Marketing? | Ep. 28

    COVID-19 (popularly known as the Coronavirus) is playing a huge role in this week's drop in the cryptocurrency markets (and financial markets around the world). In this episode, Ty & Kylie discuss how COVID-19 is affecting crypto and crypto marketing, what other top crypto marketers are doing, and how Ty thinks blockchain marketing teams should adapt their marketing strategy.



    Time Stamps:

    [0:57] How COVID-19 is affecting the Cryptocurrency Market

    [4:03] How COVID-19 is affecting crypto marketing (and what top crypto marketing teams are doing)

    [7:04] What Ty thinks crypto companies should do about marketing in this situation

    [9:18] Recap


    Relevant Links:

    How to Market in a Bear Market

    Follow us on Twitter:
    https://twitter.com/coinbound_io

    Text Us:

    949-229-5650

    • 11 min
    WTF is Pinterest? (and how can crypto companies use it?) | Ep. 27

    WTF is Pinterest? (and how can crypto companies use it?) | Ep. 27

    Despite Pinterest being one of the world's most popular social media platforms its still extremely underutilized by cryptocurrency companies. In this episode of the Crypto Marketing Show, Coinbound Social Media Managers Kylie and Phill explain what Pinterest is, how it should be used, and why blockchain companies that learn how to use it correctly can win big.



    More about the Crypto Marketing Show!: https://coinbound.io/podcast

    Produced by Coinbound: https://coinbound.io/



    OTHER PLACES WE HANGOUT:

    Instagram ► https://instagram.com/coinbound

    Twitter ► https://twitter.com/coinbound_io

    Linkedin ► https://www.linkedin.com/company/coinbound

    TikTok ► https://tiktok.com/@coinbound



    FOLLOW YOUR HOSTS:

    Twitter

    Ty Daniel Smith: https://twitter.com/tydanielsmith

    TJ Shedd: https://twitter.com/youngdumbcrypto

    Kylie Lowe: https://twitter.com/cryptokylie

    Instagram

    Ty Daniel Smith: https://www.instagram.com/tydsmith_/

    TJ Shedd: https://www.instagram.com/youngdumbcrypto/

    Kylie Lowe: https://www.instagram.com/cryptokylie/

    Get top-level, actionable crypto marketing tips sent straight to your inbox each week ► https://go.coinbound.io/newsletter-crypto

    Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack

    • 12 min
    Importance of Marketing in a Bear Market | Ep. 26

    Importance of Marketing in a Bear Market | Ep. 26

    First of all, what is a bear market? Essentially, it's when commodities are dropping in value and investors are encouraged to sell. Even though Crypto has been in a bear market for a while, there is still plenty of opportunity for good Crypto marketing. In this episode, we break down reasons why you should still market in a bear market. 





    Ty's Show Notes:

    Intro

    We are going to talk about why you should be marketing in a bear market and which channels you should shift your marketing resources to.

    Crypto has been in a bear market for a while now and we often hear from clients that they are waiting for the market to pick up to do more marketing.

    Really frustrating because bear markets are such a good marketing opportunity.

    Why do marketing in a Bear market?

    Its WAY more cost-effective
    Less noise to cut through

    Where should you dedicate marketing resources in a bear market?

    Influencer marketing: Influencer marketing is very supply/demand. Demand is down and supply has stayed consistent. Pricing will increase later
    SEO: longer-term, Less competition. Google uses the timeliness of an article in its decision-making process of what articles to serve. Articles that were published during the last bull run might no longer be relevant.
    PPC: Less expensive to bid on keywords
    Social Media content: Easier to get eyes on your content

    Conclusion

    That's all for today.
    Remember to rate, review, and recommend the podcast. Reviews help us grow and continue to put out helpful content like this.
    Join us on Slack at coinbound.io/joinslack
    Follow us on Twitter at Coinbound_io, TyDanielSmith, CryptoKylie, and YoungDumbCrypto

    Mentioned Links
    https://trends.google.com/trends/



    More about the Crypto Marketing Show!: https://coinbound.io/podcast

    Produced by Coinbound: https://coinbound.io/



    OTHER PLACES WE HANGOUT:

    Instagram ► https://instagram.com/coinbound

    Twitter ► https://twitter.com/coinbound_io

    Linkedin ► https://www.linkedin.com/company/coinbound

    TikTok ► https://tiktok.com/@coinbound

    FOLLOW YOUR HOSTS:

    Twitter

    Ty Daniel Smith: https://twitter.com/tydanielsmith

    TJ Shedd: https://twitter.com/youngdumbcrypto

    Kylie Lowe: https://twitter.com/cryptokylie

    Instagram

    Ty Daniel Smith: https://www.instagram.com/tydsmith_/

    TJ Shedd: https://www.instagram.com/youngdumbcrypto/

    Kylie Lowe: https://www.instagram.com/cryptokylie/

    Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack

    • 8 min
    What We Use Trello For | Ep. 25

    What We Use Trello For | Ep. 25

    Trello is an incredibly powerful tool that allows companies and teams to build organized processes, organize tasks, and collaborate with others. Its something every entrepreneur and marketer should explore.

    In this episode of the Crypto Marketing Show, Ty, TJ, & Kylie, discuss how Coinbound uses Trello to get things organized, systemized, and done at scale!

    Ty's Show Notes: 

    I was super scattered before. Trello made me capable of getting things done at scale. 


    It helps you get more things done effectively.
    Allows you to create scalable work processes.
    Allows your whole team to collaborate on multiple projects.

    What is Trello

    Trello is a collaborative project management tool that organizes your projects into boards. In one glance, Trello tells you what's being worked on, who's working on what, and where something is in a process.
    It organizes things by boards, cards, lists, and more.
    Tons of useful automation tools built into it to make workflows more efficient.

    How we use Trello

    We use Trello to organize basically everything
    We put out a lot of content. Trello helps us manage our content schedule and make sure everything is getting done in a way that everyone can collaborate easily.
    Some of our boards:
    Content Management (track content from its creation to publication to distribution)
    Pre Production (plan what content we are going to put out)
    Web Development (list and track the development of different website features)
    personal boards (track our own to-dos)

    How Ty sets up his personal board
    10 Lists/columns


    To do in the future
    Incoming
    To do this week
    To do today
    Doing now
    In Progress
    Complete
    Unresolved
    Reference
    Brain Dump

    Relevant Links
    https://trello.com/



    More about the Crypto Marketing Show!: https://coinbound.io/podcast

    Produced by Coinbound: https://coinbound.io/

    OTHER PLACES WE HANGOUT:

    Instagram ► https://instagram.com/coinbound

    Twitter ► https://twitter.com/coinbound_io

    Linkedin ► https://www.linkedin.com/company/coinbound

    TikTok ► https://tiktok.com/@coinbound



    FOLLOW YOUR HOSTS:

    Twitter

    Ty Daniel Smith: https://twitter.com/tydanielsmith

    TJ Shedd: https://twitter.com/youngdumbcrypto

    Kylie Lowe: https://twitter.com/cryptokylie

    Get top-level, actionable crypto marketing tips sent straight to your inbox each week ► https://go.coinbound.io/newsletter-crypto

    Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack

    • 8 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

PINWZRD ,

Leading the way with cutting edge information

I find these guys to be very helpful in helping me understand crypto currency. However they also include a lot of business information from a variety of products, sources that will enable anyone with an entrepreneur spirit run their business more effectively and use their time efficiently. They support others and their passions as well.

beezyp26 ,

Informative!

They talk about really relevant information and make it easy to understand! Will definitely continue to listen 🙌🏼

Phillphreeordiehard ,

Awesome podcast!

Very helpful tips on content creation and influencer marketing. Keep up the great work, guys!

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