50 min

Collaborative Storytelling for Destination Marketing, with Kurian Tharakan Destination On The Left

    • Marketing

On the #DOTL podcast episode 241, Nicole Mahoney talks with Kurian Tharakan, founder of the sales and marketing strategy firm StrategyPeak, about the importance of storytelling as a destination marketing tool. He explores why stories should begin with intrigue and curiosity and how to draw the customer in with authentic, functionally relevant, and emotionally significant marketing.

On the #DOTL podcast episode 241, Nicole Mahoney talks with Kurian Tharakan, founder of the sales and marketing strategy firm StrategyPeak, about the importance of storytelling as a destination marketing tool. He explores why stories should begin with intrigue and curiosity and how to draw the customer in with authentic, functionally relevant, and emotionally significant marketing.

50 min