Commerce Confidential is Wunderman Thompson Commerce & Technology's provocative, thought-provoking spin on business podcasts. Each episode will focus on a specific topic, with real business leaders and digital commerce experts who leave the sales pitch at the door. Irreverent, insightful, and informative, this is where off-the-cuff meets on-the-record.
Catch the Wave: RMNs and the Next Era of Digital Advertising
Retail media networks offer fundamental benefits to brands, retailers, and consumers. How can we think holistically about the evolving media landscape? How will RMNs ultimately impact advertising and the shopping journey? Simon Miles, Global VP for Omnichannel at The Coca-Cola Company, discusses the importance of collaboration, measurement, and customer centricity to strengthen marketplace relationships and elevate the brand experience. Hosted by Kiesse Lamour, Global Head of Media for WTC&T.
Game Changer: Modernizing B2B Payments
There’s been a lot of innovation in the fintech space around B2C commerce. What does a consumer-grade experience for business buyers look like? How does digitizing the B2B payment experience end-to-end enable commerce at scale? Take a deep dive with Bar Geron, Co-Founder and CEO, Balance, the all-in-one payment infrastructure built for marketplaces and merchants.
Sustainability Now: How Brands Can Take On The Climate Crisis
Climate change is one of the most important topics of our time. Wunderman Thompson, in partnership with climate tech company Vaayu, offers clients the capabilities to drive responsible consumption across channels. Join Ashton Hubbard, Sustainable Commerce Director for Wunderman Thompson and Nam Sandhu, Co-Founder and CEO of Vaayu for an important conversation highlighting the tangible and real-time opportunities available for retailers and brands to deliver against their environmental commitments.
Content Strategy & Cross-Channel Commerce
Content is one of the major influencers in the conversion funnel. How do creative and messaging align for consistency and clarity across channels? Alexis Bruning, Director, Content Strategy, Wunderman Thompson Commerce & Technology, joins the podcast to discuss the importance of understanding brands and their audience, ensuring product discoverability, and collaborating with sales, media, and operations for omnichannel success.
Breakthru Beverage: Building Trust Through Technology for Best-In-Class B2B
Whether making a personal purchase or buying for business, we all want an easy and intuitive process with relevant content and clear functionality. From authorized buyers to wholesale pricing and brand representation, how does this more process-based B2B purchasing differ? Mike Boswell, VP, Digital & eCommerce Breakthru Beverage Group joins the podcast for an insightful look at creating efficient and effective experiences for B2B customers.
Hydrow: How Premium Brands Deliver Premium Experiences
Behind the scenes and invisible to the end user, systems architecture impacts all aspects of the customer journey. What does ‘headless’ mean in terms of innovating across the brand, digital, and commerce experience? From defining foundational metrics to addressing operational complexity and optimizing product storytelling, Reuben Kabel, VP Digital Platforms at Hydrow, discusses how composable commerce was the solution to deliver faster, richer experiences for the premier indoor rowing machine.