16 min
Content Strategy & Cross-Channel Commerce Commerce Confidential
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- Marketing
Content is one of the major influencers in the conversion funnel. How do creative and messaging align for consistency and clarity across channels? Alexis Bruning, Director, Content Strategy, Wunderman Thompson Commerce & Technology, joins the podcast to discuss the importance of understanding brands and their audience, ensuring product discoverability, and collaborating with sales, media, and operations for omnichannel success.
Content is one of the major influencers in the conversion funnel. How do creative and messaging align for consistency and clarity across channels? Alexis Bruning, Director, Content Strategy, Wunderman Thompson Commerce & Technology, joins the podcast to discuss the importance of understanding brands and their audience, ensuring product discoverability, and collaborating with sales, media, and operations for omnichannel success.
16 min