47 min

Healthcare Digital Advertising Pitfalls to Avoid - Podcast 126 Patient Convert Podcast: Healthcare Marketing Podcast

    • Marketing

Today we had the pleasure of speaking with public speaker and founder of Nick LaIuppa Marketing, Nick LaIuppa. After spending thousands of ad dollars and exploring various strategies, Nick focuses on serving small-medium sized businesses by building digital marketing and advertising campaigns across multiple platforms. His purpose is to help people like you drive the sales you need to turn a profit. 
Let’s dive into Nick’s story of how to avoid common digital advertising mistakes to get the results you are looking for.
 
Things you will learn in this episode:
[00:01 - 14:15] Advertising Too Soon 

We introduce our guest, Nick LaIuppa.

Nick talks about common digital advertising mistakes. 

Nick talks about the fear of advertising too soon and how to avoid it. 

Create patient personas

Not properly visualizing and laying out your funnel

Not training staff on process

No specificity - trying a shotgun blast approach

Not building out specific landing pages for each type of ad 

[14:16 - 19:47] The Lack of Transparency 

Nick talks about the importance of transparency when it comes to understanding your AdWords marketing. 

Most marketing agencies lack transparency and refuse to grant their clients access to their own assets and data 

[19:46 - 27:23] Not Properly Tracking Your Program and Reporting 

What metrics do you need to focus on?

We talk about another common mistake; not properly tracking your program and reporting 

Nick mentions his top 4 metrics to keep track of:

conversions

conversion rate

click-through rate

cost

How often should you look at them?

What do you use to track?

[27:24 - 37:26] Leads Dying ON the Vine

Nick talks about what it means to let “leads die on the vine.” 

 Not putting them in a nurture sequence  

The most expensive and cheap advertising 

Email nurture sequencing. 

What retargeting means 

[37:27 - 47:24] Picking the Wrong Platform and Bailing Too Soon

Nick gives us the key points in choosing the right platform to advertise on. 

Understanding who your customer is 

Nick sheds some light on bailing too soon when you’re investing in ads. 

How much time does it actually take to get results?

 
Tweetable Quotes: 
“The way that I always go about recommending the ad platform is first understanding who their customer is.” - Nick LaIuppa 
“If you ever get in touch with a marketing person or an agency that is telling you they can guarantee your results, that's a red flag.” - Nick LaIuppa
 
Resources mentioned in the episode:

Conversion Rate Definition 

Retargeting Definition

Menopause Definition

Intrepy Healthcare Marketing

Physician Liaison University

 
You can connect with Nick on Linkedin, Instagram, Facebook, Twitter, and Youtube or visit his website https://nicklaiuppa.com/

Subscribe & Leave a Review
Subscribe to the Patient Convert Podcast and never miss a new episode!
Please support the podcast by leaving a Review
Connect with us on social media:

Kelley LinkedIn


Justin LinkedIn


What We Do
Get a free practice marketing assessment – Intrepy Healthcare Marketing
Check out Kelley’s physician liaison training platform – Physician Liaison University
Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply
Thanks for listening. Justin & Kelley Knott

Today we had the pleasure of speaking with public speaker and founder of Nick LaIuppa Marketing, Nick LaIuppa. After spending thousands of ad dollars and exploring various strategies, Nick focuses on serving small-medium sized businesses by building digital marketing and advertising campaigns across multiple platforms. His purpose is to help people like you drive the sales you need to turn a profit. 
Let’s dive into Nick’s story of how to avoid common digital advertising mistakes to get the results you are looking for.
 
Things you will learn in this episode:
[00:01 - 14:15] Advertising Too Soon 

We introduce our guest, Nick LaIuppa.

Nick talks about common digital advertising mistakes. 

Nick talks about the fear of advertising too soon and how to avoid it. 

Create patient personas

Not properly visualizing and laying out your funnel

Not training staff on process

No specificity - trying a shotgun blast approach

Not building out specific landing pages for each type of ad 

[14:16 - 19:47] The Lack of Transparency 

Nick talks about the importance of transparency when it comes to understanding your AdWords marketing. 

Most marketing agencies lack transparency and refuse to grant their clients access to their own assets and data 

[19:46 - 27:23] Not Properly Tracking Your Program and Reporting 

What metrics do you need to focus on?

We talk about another common mistake; not properly tracking your program and reporting 

Nick mentions his top 4 metrics to keep track of:

conversions

conversion rate

click-through rate

cost

How often should you look at them?

What do you use to track?

[27:24 - 37:26] Leads Dying ON the Vine

Nick talks about what it means to let “leads die on the vine.” 

 Not putting them in a nurture sequence  

The most expensive and cheap advertising 

Email nurture sequencing. 

What retargeting means 

[37:27 - 47:24] Picking the Wrong Platform and Bailing Too Soon

Nick gives us the key points in choosing the right platform to advertise on. 

Understanding who your customer is 

Nick sheds some light on bailing too soon when you’re investing in ads. 

How much time does it actually take to get results?

 
Tweetable Quotes: 
“The way that I always go about recommending the ad platform is first understanding who their customer is.” - Nick LaIuppa 
“If you ever get in touch with a marketing person or an agency that is telling you they can guarantee your results, that's a red flag.” - Nick LaIuppa
 
Resources mentioned in the episode:

Conversion Rate Definition 

Retargeting Definition

Menopause Definition

Intrepy Healthcare Marketing

Physician Liaison University

 
You can connect with Nick on Linkedin, Instagram, Facebook, Twitter, and Youtube or visit his website https://nicklaiuppa.com/

Subscribe & Leave a Review
Subscribe to the Patient Convert Podcast and never miss a new episode!
Please support the podcast by leaving a Review
Connect with us on social media:

Kelley LinkedIn


Justin LinkedIn


What We Do
Get a free practice marketing assessment – Intrepy Healthcare Marketing
Check out Kelley’s physician liaison training platform – Physician Liaison University
Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply
Thanks for listening. Justin & Kelley Knott

47 min