Community is more than marketing, it’s about connection CX Confessions: The Customer Experience Show

Community creation isn’t about you or your product. It’s about helping the people in your community find answers to problems and to feel that they are connected to others who are on the same journey.The fastest way to ruin the trust you built within your community is to start trying to sell.In this episode, we interview Vidya Peters, Chief Marketing Officer and Interim Chief Product Officer at Marqeta, Inc, about her do’s and don’ts for creating an online community for developers.Join us as we discuss:Vidya’s gold standard for community and connectionExploring a hybrid model of online connectionBuilding trust within the community you’re creatingWhy people forget that tech problems are actually about peopleConfession: What it was like to be mocked on YouTubeItching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.Listening on a desktop & can’t see the links? Just search for CX Confessions in your favorite podcast player.