Confident Content Creators: Mastering the Art of Social Media Marketing Hey, it's Lynsey!

In today's episode, I sit down with Morgan, a digital marketing guru and CEO of Strategy Zoo. We talk about the art of marketing strategy, practical tips such as prioritizing foundational business elements like website design and SEO, and the potency of creating authentic, repurposed content and insight of AI tools while maintaining a personal touch.



Morgan Mckell is the CEO and founder of Strategy Zoo, a Pocatello-based marketing strategy firm that builds customized business and marketing strategies for business owners in Utah and Idaho. Morgan is a lifelong learner and dedicated entrepreneur, forever knowledgeable on the latest in digital media and marketing strategy.



If you spend five minutes talking with Morgan (which he absolutely encourages you to do), you’ll walk away with nuggets of insight that you can immediately put to use. Morgan has more than 15 years under his belt as a business owner, starting in 2011 when he co-founded a lucrative cell phone repair company in Salt Lake City that ultimately spanned 14 locations across three states. After selling in 2018, Morgan co-founded Monarch Social, a vibrant, full-service digital marketing agency in Salt Lake City that boasted the award-winning Monarch Social video podcast.



It was on this podcast that Morgan’s passion for teaching and sharing marketing insights flourished. After five exciting years, Morgan sold Monarch Social and set out to launch what was always going to be his next career move – a business solely dedicated to business and marketing strategy.



Connect with Morgan Mckell:

Website: https://www.strategyzoo.com/

Instagram: @strategy_zoo



Oh dang! That was a good episode! Thank you for listening today, don’t forget to leave a review and let us know what you think of the podcast.

Connect with us on social media! That is, in fact, why we’re all here!

• Instagram:⁠ ⁠⁠⁠instagram.com/confidentcontentcreators⁠

• Facebook:⁠ facebook.com/confidentcontentcreators⁠⁠ 

Join the Confident Content Creators Facebook Group: ⁠https://herhivesocial.com/joincommunity

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Today's episode is a topic that we haven't really dove into on the podcast before! Today's episode is a conversation about the importance of SEO, like blogging and keywords as vital components of content creation for businesses. We chat with SEO expert and mom of 3, Mckayla of the Comma Mama Co, an experienced SEO strategist and blogger.

She shares all the goodies of how SEO works to improve visibility on Google, the significance of quality content, and the effectiveness of long-tail keywords.



Mckayla is a mom of three under five who knows the importance of your business showing up even when you can't. With a little over five years of experience in SEO and blogging for agencies, small business owners, and influencers she works to make SEO accessible, achievable, and sustainable through content writing, planning, and creating an SEO strategy that works for you.



Connect with Mckayla:

Website: https://thecommamamaco.com/

Instagram: @commamama.co



Oh dang! That was a good episode! Thank you for listening today, don’t forget to leave a review and let us know what you think of the podcast.

Connect with us on social media! That is, in fact, why we’re all here!

• Instagram:⁠ ⁠⁠⁠⁠instagram.com/confidentcontentcreators⁠⁠

• Facebook:⁠ ⁠facebook.com/confidentcontentcreators⁠⁠ ⁠

Join the Confident Content Creators Facebook Group: ⁠⁠https://herhivesocial.com/joincommunity⁠

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Send in a voice message: https://podcasters.spotify.com/pod/show/confidentcontentcreators/message

In this episode, we chat with Jordan Tait and his journey from a university business owner to a freedom-oriented business coach. With 8 years of coaching experience, Jordan specializes in helping entrepreneurs grow their business without sacrificing their personal freedom and quality of life. He is all about the importance of simplifying and streamlining business operations to maintain growth while managing time effectively and offers insights into pricing strategies, the significance of personal storytelling in marketing, and the practical aspects of working less for more income (yes please!)



Jordan Tait is a freedom-oriented business coach who helps solopreneurs and owners optimize and strategically grow their business while working less.His mission is to empower small business owners to earn the money they deserve while having the time and freedom to enjoy their ideal lifestyle. Less grinding, more living!He’s experienced the highs and lows of entrepreneurship as an owner of multiple businesses, a CEO, and a coach for hundreds of leaders. All while working under 35 hours/week and taking two months of vacation to travel each year.



Grab a free hour session with Jordan here



How to connect with Jordan:

Website: www.theintentionalbusiness.ca

Linkedin



Oh dang! That was a good episode! Thank you for listening today, don’t forget to leave a review and let us know what you think of the podcast.



Connect with us on social media! That is, in fact, why we’re all here!


Instagram: ⁠instagram.com/confidentcontentcreators


Facebook: facebook.com/confidentcontentcreators⁠ 



Join the Confident Content Creators Facebook Group: https://herhivesocial.com/joincommunity


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Send in a voice message: https://podcasters.spotify.com/pod/show/confidentcontentcreators/message

In today's episode, we talk with Jenny Melrose about the strategies behind successful sponsorships, and speaks about the importance of knowing your audience, niching down, and directly pitching to brands as key strategies for securing sponsorships. This episode includes actionable tips for influencers of all sizes to attract sponsorships and TRUST ME, it's one you don't want to miss!



Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she’s combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.



How to connect with Jenny Melrose:

Website: https://jennymelrose.com/podcast/

Instagram: @jenny_melrose (be sure to send her a DM to grab that pitching guide!)



Oh dang! That was a good episode! Thank you for listening today, don’t forget to leave a review and let us know what you think of the podcast.



Connect with us on social media! That is, in fact, why we’re all here!


Instagram:⁠ ⁠⁠⁠instagram.com/confidentcontentcreators⁠


Facebook:⁠ facebook.com/confidentcontentcreators⁠⁠ 



Join the Confident Content Creators Facebook Group: ⁠https://herhivesocial.com/joincommunity


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Send in a voice message: https://podcasters.spotify.com/pod/show/confidentcontentcreators/message

Welcome back to season 2 of the Confident Content Creators podcast!! In today's episode, we're talking all about branding, launching, and relaunching in various aspects of your business! We also talk about effectively planning your marketing strategies, setting clear goals, and aligning them with business objectives.



I also dive into pre-launch strategies and the significance of building anticipation for successful brand launches and relaunches! This episode will equip you as a business owner and content creator with insights on refreshing your marketing strategies for growth!



Oh dang! That was a good episode! Thank you for listening today, don’t forget to leave a review and let us know what you think of the podcast.



Connect with us on social media! That is, in fact, why we’re all here!

• Instagram: ⁠instagram.com/confidentcontentcreators

• Facebook: facebook.com/confidentcontentcreators⁠ 

• Join the Confident Content Creators Facebook Group: https://herhivesocial.com/joincommunity


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Send in a voice message: https://podcasters.spotify.com/pod/show/confidentcontentcreators/message

In today’s episode, we’re talking to Trisha and Sam. From being laid off to her son battling cancer, Trish is proof that anything is possible. Now running a business with her best friend Sam, the two of them tell us how they created a successful business through a pandemic and how they prioritize communication over everything. Patriot Art & Design are a true testament that showing up and being consistent on social media works! After doing our August reels challenge then continuing on with our 75 hard reels challenge, they’ve implemented these strategies to grow their online presence that much more.



Trisha Yarrington and Samantha Poulin are the Owners of Patriot Art & Design. They make everything custom, from shirts and cups to laser engraved items. Trisha and Sam love a good challenge and have been dubbed as the "Spending Enablers". 

How to connect with Patriot Art & Design

Facebook-https://www.facebook.com/patriotartdesign/

Website- www.patriotartanddesign.com



Oh dang! That was a good episode! Thank you for listening today, don’t forget to leave a review and let us know what you think of the podcast.

Connect with us on social media! That is, in fact, why we’re all here!


Instagram: ⁠instagram.com/confidentcontentcreators


Facebook: facebook.com/confidentcontentcreators⁠ 


Join the Confident Content Creators Facebook Group: https://herhivesocial.com/joincommunity




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Send in a voice message: https://podcasters.spotify.com/pod/show/confidentcontentcreators/message