30 min
Consumer Data & Insights Marketing with Laurie Hood of Mobilewalla Tech Qualified
-
- Marketing
During this episode of Tech Qualified, Justin Brown chats with Laurie Hood, SVP Marketing at Mobilewalla. The interview focuses on Laurie’s experience in a B2B capacity - mostly with technology and technology marketing. Laurie takes a deeper dive into how marketing functions at Mobilewalla, which focuses on selling to B2C companies across a variety of industries such as retail, telecommunications, travel and financial services.
Episode Highlights:
Laurie breaks down her past work experience before arriving at Mobilewalla in 2018. Laurie started her career as a consultant at Accenture, and later on joined IBM where she was VP of Product Marketing. Mobilewalla marketing focuses on three primary things, driving brand awareness, generating demand, and enabling our sales teams. Mobilewalla is a data and insights company, with expertise in consumer intelligence solutions. Laurie was the first marketer at Mobilewalla. At Mobilewalla, the company also partners with advertising agencies to help them serve their clients. They help companies increase customer loyalty, grow revenue and improve the predictiveness of their models and effectiveness of their marketing spend. Mobilewalla places content on their own channels, website, social media properties and partners with groups who serve or try to attract the same target audiences. Mobilewalla is also shifting towards becoming more digital by actively participating in webinars and other virtual formats. Laurie talked about how her team is reaching out to local groups, who would have done in-person events, and then offering content to help them produce virtual events. On a quarterly basis, the marketing focuses on publishing a significant piece of content - like a white paper - and then two to three blog posts a month covering themes such as data enrichment or leveraging artificial intelligence in marketing. Laurie talks about how the company has developed content in a designated section on their website as “Technology Briefs” and discusses how these pieces take a much deeper dive into areas not available in traditional blog posts. Laurie also mentioned that she started many marketing initiatives from a standing stop...and started with a website for the most part. So, there’s been a strong focus on just creating foundational material needed for the marketing team. This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.
With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.
During this episode of Tech Qualified, Justin Brown chats with Laurie Hood, SVP Marketing at Mobilewalla. The interview focuses on Laurie’s experience in a B2B capacity - mostly with technology and technology marketing. Laurie takes a deeper dive into how marketing functions at Mobilewalla, which focuses on selling to B2C companies across a variety of industries such as retail, telecommunications, travel and financial services.
Episode Highlights:
Laurie breaks down her past work experience before arriving at Mobilewalla in 2018. Laurie started her career as a consultant at Accenture, and later on joined IBM where she was VP of Product Marketing. Mobilewalla marketing focuses on three primary things, driving brand awareness, generating demand, and enabling our sales teams. Mobilewalla is a data and insights company, with expertise in consumer intelligence solutions. Laurie was the first marketer at Mobilewalla. At Mobilewalla, the company also partners with advertising agencies to help them serve their clients. They help companies increase customer loyalty, grow revenue and improve the predictiveness of their models and effectiveness of their marketing spend. Mobilewalla places content on their own channels, website, social media properties and partners with groups who serve or try to attract the same target audiences. Mobilewalla is also shifting towards becoming more digital by actively participating in webinars and other virtual formats. Laurie talked about how her team is reaching out to local groups, who would have done in-person events, and then offering content to help them produce virtual events. On a quarterly basis, the marketing focuses on publishing a significant piece of content - like a white paper - and then two to three blog posts a month covering themes such as data enrichment or leveraging artificial intelligence in marketing. Laurie talks about how the company has developed content in a designated section on their website as “Technology Briefs” and discusses how these pieces take a much deeper dive into areas not available in traditional blog posts. Laurie also mentioned that she started many marketing initiatives from a standing stop...and started with a website for the most part. So, there’s been a strong focus on just creating foundational material needed for the marketing team. This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.
With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.
30 min