Tech Qualified

New North
  • 5.0 (15)
  • MARKETING
  • UPDATED SEMIWEEKLY
Tech Qualified

Tech Qualified is a podcast for scrappy B2B tech marketing teams who want to get the most from their team and connect with their best customers. In each episode, Meredith Metsker, a Senior Content Leader at a tech company, and Justin Brown, a marketing agency owner, uncover how marketing teams generate qualified opportunities with limited resources. Every episode will help you get one step closer to winning over your ideal customers. 

  1. NOV 13

    The Importance of a Documented Channel Plan

    In this episode of Tech Qualified, host Justin Brown talks with Joe Michalowski, Head of Client Services at New North, about the importance of documenting marketing strategies. They discuss the value of creating detailed plans for various marketing channels.Justin and Joe explain that a written plan keeps everyone aligned, from internal teams to client stakeholders. It provides clarity on goals, target audiences, and metrics for tracking success. They also delve into the risks of neglecting d...

    34 min

  2. AUG 8

    Simplifying Complex Tech for Marketers

    In this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker welcome Florian Delval, Director and Technical Product Marketing Manager at ActionIQ. Florian shares his journey from software engineering to product marketing, highlighting the skills and insights he brings from his technical background.Florian discusses a recent fast-track product launch at ActionIQ, where his team had just eight days to prepare. He emphasizes the importance of internal communication, having a clear ...

    33 min

  3. JUL 25

    How to grow a newsletter as a small, scrappy marketing team

    In this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker chat with Greg Elfrink, Director of Marketing at Empire Flippers. Greg shares his experiences and insights on building and maintaining a successful newsletter, scaling content efforts, and leveraging global talent in the M&A space.Greg dives into the creation of the "This Week in M&A" newsletter, detailing its transformation from a simple content wrap-up to a robust weekly update with 118,000 active subscribers...

    44 min

  4. JUL 11

    Building a Brand from Scratch: Strategies for Small Marketing Teams

    In this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker sit down with Allys Ton from Qortex to discuss the intricacies of brand building, particularly for small marketing teams. Allys shares her extensive experience in creating and nurturing brands at various companies, highlighting her unique approach to personifying brands. She explains how a comprehensive branding exercise can define a brand’s personality, voice, and values, making it easier to communicate the brand’s es...

    38 min

  5. JUN 27

    Balancing Marketing Fundamentals with Innovation

    In this illuminating episode of "Tech Qualified," hosts Justin Brown and Meredith Metsker engage with Ryan Tidwell from Saltmine, exploring the unique challenges of marketing within niche B2B spaces. Ryan shares his journey of marketing in underrepresented sectors like prop tech and how crucial consistency and tailored strategies are for his 'small but scrappy' team. His insights reveal that success lies not in grand gestures but in steady, thoughtful marketing that resonates with a specific ...

    46 min

  6. JUN 13

    How to leverage B2B influencer with a small team

    In the latest episode of "Tech Qualified," hosts Justin Brown and Meredith Medsker engage with Drew Moffitt from Kumospace to explore innovative strategies in B2B influencer marketing and virtual office environments. Drew details Kumospace’s virtual platform, which simulates a physical office digitally, enhancing remote collaboration. The discussion also covers how Kumospace has been effectively utilizing influencer marketing to boost visibility and engagement, demonstrating substantial impac...

    35 min

  7. MAY 31

    How to Use Asynchronous Recordings in Your Content Program

    In this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker chat with Stephen Robles of Riverside about asynchronous recording technologies. The discussion kicks off with an overview of Riverside's features designed to ease recording processes for busy professionals. Stephen explains how the platform allows for recording without requiring all participants to be online simultaneously, a boon for busy CEOs and subject matter experts.The conversation dives into specific functional...

    27 min

  8. MAY 16

    How Small B2B Teams Are Leveraging Paid Media

    In this episode of Tech Qualified, Justin Brown and Meredith Metsker host Nick Lafferty, a seasoned growth marketing consultant and founder of the Early Exit Club. Nick discusses the crucial role of paid marketing strategies for B2B organizations, emphasizing the rapid feedback and optimization opportunities it provides. He details how paid marketing efforts can be a valuable tool for small teams looking to test ideas quickly with minimal initial investment.Nick explains how to align marketin...

    41 min
See All (118)

Ratings & Reviews

5
out of 5
15 Ratings

About

Tech Qualified is a podcast for scrappy B2B tech marketing teams who want to get the most from their team and connect with their best customers. In each episode, Meredith Metsker, a Senior Content Leader at a tech company, and Justin Brown, a marketing agency owner, uncover how marketing teams generate qualified opportunities with limited resources. Every episode will help you get one step closer to winning over your ideal customers. 

Information

  • Creator
    New North
  • Years Active
    2019 - 2024
  • Episodes
    118
  • Rating
    Clean
  • Copyright
    © 2024 Tech Qualified
  • Show Website
    Tech Qualified

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