“Make the object of your headline the psychological driver of the offer,” Flint McGlaughlin taught in Headline Examples: 3 ways to load your predicate with value (https://meclabs.com/course/sessions/headline-examples/).
I thought of this lesson when my latest guest told me about her marriage, and how her husband was her most important career choice.
It struck me that I’ve learned a lot about marketing from marriage (and vice versa). For example, my wife may have very different psychological drivers for a decision or a choice, and I have to understand hers, and make that the object of our conversation. (It seems obvious when I type it up now but seeing something from another person’s perspective is one of the hardest things we do because we are so blinded by our own perspective).
So, I asked my latest guest what she learned about marketing from marriage as well. You can hear that lesson and many more lesson-filled stories as Radhika Duggal, Chief Marketing Officer, Super (https://www.super.com/), shares insights from her career.
Duggal currently manages a team of 30 people at Super and has managed budgets of $100 million in her career.
Super is an AI-driven platform that helps consumers save money. It is backed by Inovia Capital, Lion Capital, NBA star Steph Curry, and several other venture capital firms. It has raised over $100 million in funding and surpassed $1 billion in sales.
Stories (with lessons) about what she made in marketing
Some lessons from Duggal that emerged in our discussion:
People think you need vastly different skills in startups vs. large companies, but it’s not true.Your partner is your most important career choice.Your customer is your most important stakeholder.Your home life needs to have the infrastructure to support your work life.Have conviction, and then don’t give up.Related content mentioned in this episode
Customer Experience: Take risks, fail early, and learn fast (https://www.marketingsherpa.com/article/interview/customer-experience)
Marketing Career: You must be your company’s corporate conscience (https://marketingexperiments.com/social-marketing/corporate-conscience)
How I Made It In Marketing podcast (https://marketingsherpa.com/podcast)
About this podcast
This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course.
Get more episodes
To receive future episodes of How I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://www.marketingsherpa.com/newsletters